Scott Birnbaum (CEO & Founder of Booster) joins Shane Larson on The Gametime Guru Podcast to break down how Booster is changing sports fundraising for high school teams, booster clubs, and youth programs.

The cost of athletics keeps rising, travel, equipment, team meals, uniforms, tournament fees — and many schools don't have the budget to cover it. Scott explains why traditional fundraisers (popcorn, candy, shoot-a-thons) often fall short, and how Booster takes a different approach: fundraising through content and community, with a subscription model designed to create recurring revenue for teams.

In this conversation, we talk about:

• Why fundraising has become essential for high school sports programs

• The biggest hidden costs coaches are trying to cover (especially travel + meals)

• How Booster works as a fundraising platform built around team content

• Why community-based support beats one-time product fundraisers

• How parents, athletes, and student creators can help tell the team's story

• Booster's roots in NIL and where the platform is headed next

If you're a coach, athletic director, parent, booster club leader, or sports business fan, this episode will give you a fresh look at how fundraising can actually feel exciting — and more sustainable.

Learn more about Booster: https://booster.club/

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Willie Wright is a former NFL offensive lineman and the current Assistant Director of Student-Athlete Development for Bronco Life at Boise State University. In this episode, Willie breaks down what student-athlete development actually looks like behind the scenes, how the NIL era is reshaping college athletics, and why the transition to life after sports can be difficult for athletes who don't go pro.

We get into the reality of being an undrafted NFL lineman, the week-to-week pressure of roster decisions, and what it feels like to be cut while still trying to stay ready. Willie also shares the practical resources he's helping Boise State athletes use right now, including financial literacy, career exposure, networking, and professional development—so they're prepared for what's next long before the final whistle.

If you're a student-athlete, a parent of an athlete, a coach, or someone navigating that "what's next" moment after sports, this episode will give you frameworks you can apply immediately.

In this episode we cover:

• NIL and the financial reality after college sports
• Life after football and athlete identity transition
• Undrafted NFL experience, practice squads, and roster cuts
• Boise State Bronco Life: personal and professional development
• Financial literacy, networking, and career exploration for athletes

The biggest lesson from football: keep going

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David Hitz is the founder of NeuroPro, where he helps athletes and high performers strengthen mental performance through neuroscience-backed tools and training. In this episode, we talk about the turning point that changed David's life, losing his older brother, and how that experience pushed him to take his health seriously in every area.

We break down practical strategies that support the nervous system and improve performance, including breathwork, cold therapy (cold plunging), and the science of how the brain and body work together under pressure. If you are an athlete, coach, or parent of an athlete who has ever wondered why mental performance doesn't match physical ability, this episode will give you frameworks you can apply immediately.

Topics include:

• Neuroscience fundamentals for better performance
• Breathwork and nervous system regulation
• Cold exposure and mental resilience
• Performance under stress and building consistency

NeuroPro Mini-Course ($39):
https://goneuropro.com/

Related interview with David (Athlete Narrative):
https://www.youtube.com/watch?v=btoupoRUVaI

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