Episodios

  • The Future Has a Scent | Christophe Laudamiel on Memory, Emotion & Designing the Invisible
    Mar 8 2026

    At a glance

    In this episode of The Future Is HOW, I sit down with world-renowned master perfumer Christophe Laudamiel to explore one of the most powerful yet overlooked senses shaping our future: smell.

    Christophe shares how his journey into perfumery began, what mentors in the fragrance world taught him, and why scent is far more complex than we usually imagine. Together we explore the deep connection between smell and memory, why no scent ever represents just one thing, and how fragrance can be designed to evoke emotions, experiences, and even entire stories.

    The conversation moves from the personal to the future: How would you design the scent of a humanoid robot? Why do we crave certain smells, like fruit, yet rarely experience them authentically in fragrance? And what happens when scent becomes personalized, expressive, and deeply human?

    From creativity and diversity to memory and imagination, Christophe reminds us that scent is not just chemistry. It is language. It is emotion. It is a way of experiencing the world.

    A conversation about the invisible forces that shape how we remember, feel, and imagine what comes next.

    Chapters


    00:00 The Power of Scent and Memory
    02:54 The Journey into Perfumery
    03:24 How Christophe discovered smell and entered the industry of parfumery
    06:04 I love the variety - you should see my shower!
    07:19 What mentors in the parfume industry teach you
    08:24 For those who have no mentor and want to create parfumes
    09:23 When Frederik's daughter could smell a picture
    13:00 There is not one smell, that smells of only one thing
    18:16 How Christophe would create the scent of humanoid robots
    23:19 Why don't we have more fruit smells though so many people likes fruits
    26:05 Designing Scents for Emotions
    29:40 Personalized Fragrance Creation
    32:05 The Future of Scent and Memory
    33:10 Fast Future Questions
    34:10 Diversity in Fragrance and Humanity
    35:15 Creative Expression Through Scent

    Where to Find Frederik G. Pferdt

    NextLetter: ⁠⁠⁠https://www.nextletter.frederikgpferdt.com
    Book: ⁠whatsnextisnowthebook.com⁠
    LinkedIn⁠: https://www.linkedin.com/in/fgpferdt
    ⁠YouTube⁠: https://www.youtube.com/c/frederikgpferdt
    ⁠Instagram⁠: https://www.instagram.com/frederikgpferdt

    Website: https://www.frederikgpferdt.com

    Make the test: https://awareness.frederikgpferdt.com

    Music: Andreas Horchler
    Producer: Florian Dietrich

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    37 m
  • Igniting Belief - The Power of Evangelism | Guy Kawasaki
    Nov 28 2025

    Today on The Future is How, Frederik's guest is Guy Kawasaki. In 1983, when there was no such thing as evangelism in businesses and corporations, he popularized it, while working with the Macintosh Division of Apple. He set standards beyond Apple. Today, Guy is the Chief Evangelist of Canva, the online graphics-design company from Australia. Guy is also the author of fifteen books, New York Times and Wall Street Journal bestsellers. He is a keynote speaker and host of the Remarkable People Podcast, as well as an investor.


    In this episode:

    • Belief in oneself is the most powerful gift.

    • Evangelism is an ethos, not just a title.

    • Remarkable people go through growth, grit, and grace

    • It's not about how you get your job, but what you do once you're in.

    • Showing up for others can have a profound impact.

    • Purpose is often created through passion and experimentation.

    • An open mind is essential for recognizing wisdom.

    • Empowerment can come from simple acts of kindness.

    • AI is a transformative force in our lives.

    • The future is shaped by our choices and actions.

    • A mindstate moment on evangelism

    • Underrated and overrated tech-trends


    Chapters:

    00:00 Intro

    04:38 A kick butt-moment: Frederik’s first encounter with Guy at a Steve Jobs Keynote.

    07:31 Evangelism is ethos: the good news on creativity

    10:15 Remarkable people: growth, grit, and grace

    14:14 Steve Jobs: The remarkable Apple Universe

    16:53 Inspire inspiration: Basic human skills

    19:01 The embodiment of grace: Jane Goodall

    21:52 The Chris Webster-story: Showing up at the chauffeur´s memorial

    25:16 Finding purpose: Experiment your way forward

    28:16 In love with AI?: The biggest deal in Guy´s career

    30:46: Recognizing wisdom: Open and closed minds

    34:23: A mindstate moment: Tangible evangelism

    38:58: A quick fire round of questions

    47:29: Quitting jobs: Certainty versus unchartered territory

    49:29: The shit sandwich: Finding your calling

    Where to find Guy Kawasaki:

    Homepage: https://guykawasaki.com/

    Book: Wiser Guy: https://guykawasaki.com/books/wiser-guy/

    Podcast: https://guykawasaki.com/remarkable-people/

    LinkedIn: https://www.linkedin.com/in/guykawasaki/

    Where to Find Frederik G. Pferdt:

    NextLetter: ⁠⁠⁠⁠https://www.nextletter.frederikgpferdt.com ⁠⁠⁠

    Book: ⁠⁠whatsnextisnowthebook.com⁠⁠ ⁠⁠⁠

    ⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠frederikgpferdt.com⁠


    Music: Andreas Horchler


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    53 m
  • The Future is How | Best of 2025
    Dec 18 2025

    As 2025 comes to a close, it’s time to pause and look back. Not to summarize the year, but to harvest what truly mattered.

    This was a year full of futures. Full of encounters with people who don’t wait for what’s next, but actively practice it.

    We are living in a moment where the future often feels unclear, even heavy. And that’s why the real question is no longer what will happen next, but how do we create something better, starting now.

    In this special Best Of episode of The Future Is HOW, I’ve curated moments from the past year that are designed to shift how you think, feel, and act when the future feels uncertain.

    You’ll hear from people who practice the future in very different ways:
    A Michelin-star chef.
    A musician.
    An illustrator.
    Leaders from Apple, Canva, Stanford, and Harvard.
    Experts in sleep, AI, leadership, education, and mental health.

    And you’ll also hear from my wife Angela, who works with plant medicine and Reiki energy healing, reminding us that creating the future isn’t only an outward act. It begins by listening inward.

    This is not a podcast about predictions.
    It’s about practice.

    Short moments.
    Real insights.
    Gentle but powerful invitations.

    Because the future isn’t something we wait for.
    It’s something we practice, every day.

    Welcome to the Best Of The Future Is HOW.

    If something resonates with you, I invite you to explore the full conversations in the individual episodes.


    Where to find Frederik G. Pferdt

    NextLetter:⁠⁠⁠⁠https://www.nextletter.frederikgpferdt.com ⁠⁠⁠

    Book: ⁠⁠whatsnextisnowthebook.com⁠⁠ ⁠⁠⁠

    ⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠frederikgpferdt.com⁠


    Music: Andreas Horchler




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    58 m
  • The Future Belongs to the Ones Who Try | Fynn Kliemann on Courage, AI & Creating Without Permission
    Feb 20 2026

    The Future Is How with Fynn Kliemann. In this episode of The Future Is HOW, Frederik G. Pferdt speaks with Fynn Kliemann about courage, AI, entrepreneurship, and creating without permission. Fynn shares the one thing he plans to do with his mother that he’s never done before, the project he’s secretly building that no one has seen yet, and why he recently stopped something that he was really good at. A deeply personal and human conversation about risk, reinvention, money, meaning, and why the future belongs to the ones who try.00:00 Herzlich Willkommen, Fynn Kliemann!02:39 Krasser als Jakobsweg!04:42 Ich hab das Gefühl, ich kann ein ansteckendes Abenteuer für meine Family starten05:37 Ich hab das Gefühl, alleine sein ergibt schon voll Sinn.09:35 Fynns Reise in die Zukunft - 203511:05 Fynns fragwürdigstes Projekt der Gegenwart13:40 Parallelen zwischen Fynn und Momo15:06 Fynn darüber, ob er Kunstwerk oder Bauprojekt ist.17:12 Fynn zwischen erster Idee und dem Moment "Das mach ich jetzt einfach!"18:55 Bauamt - als würd ich mir Betonschuhe gießen20:49 AI & Technologien - alles kleine Raketenschuhe23:59 Was Innovation mit Revolution zu tun hat?!26:32 Wenn Fynn, meine Liebsten und ich im Kliemannsland los tigern28:28 Was ist denn da noch, wenn Roboter unsere Welt übernehmen?!32:15 Was passiert, wenn Geld (k)eine Rolle spielt34:30 Ich hab das Gefühl DAS ist das Ziel meines Lebens!37:24 Der einzige Weg, Menschen zu überzeugen, ist etwas zu bieten, was Freude bringt41:17 Musik vermarkten macht mir 0 Bock43:01 Wie Frederik entscheidet, ob er gerade richtig unterwegs ist?46:06 Fynn fordert Frederik auf, seine Zukunftsvision zu teilen48:59 Klappe halten oder ausprobieren - was führt eher zu Erfüllung?50:49 Die geilsten Dinge - Fynns einfache Formel52:08 Frederiks Einladung an Fynn - 10 Tage Schweigereise53:59 Wie sich Frederik beim Meditieren kurz vor dem Übergriff sah57:06 Woran Fynn gerade baut, was noch niemand sehen darf57:38 Womit Fynn zuletzt aufgehört hat, obwohl es super lief58:05 Das größte Kompliment, das Fynn je bekommen hat59:28 Welche Zukunftsfähigkeiten wir komplett unterschätzen01:00:22 Welche Dinge Menschen zukünftig wieder mehr selber machen können01:01:29 Welche Haltung Fynn vermitteln möchte01:01:56 DANKE und wir sehen uns in der Zukunft, Fynn!Subscribe for more conversations about AI, entrepreneurship, innovation, creativity & courage.📩 Join the NextLetter: https://nextletter.frederikgpferdt.com/📘 Frederik’s Book “What’s Next Is Now”: https://whatsnextisnowthebook.com/🎵 Follow Fynn Kliemann: https://open.spotify.com/artist/2YIxQoGvBukvoC1CbJ7opSYouTube: Instagram: https://www.instagram.com/fimbim/Kliemannsland: https://www.youtube.com/Kliemannsland🎧 Listen on Spotify & Apple Podcasts: https://www.podpage.com/the-future-is-how/

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    1 h y 3 m
  • How Money Trains Us Every Day. Greed, Desire, Fear, Love and the Future of Wealth | Markus Koch
    Feb 6 2026

    Episode Summary

    Money is not just something we earn, spend, or invest.It is something that trains us every day.

    In this episode of The Future Is HOW, Frederik G. Pferdt sits down with Markus Koch, widely known as the face of Wall Street, live from New York. What unfolds is not a conversation about markets or forecasts, but about how money shapes our inner world.

    Together, they explore how our relationship with money influences fear, freedom, trust, happiness, and the choices we make about our future. They talk about personal journeys, the role of improvisation in life and finance, and why community and trust matter more than ever in a world shaped by AI and constant change.

    Markus shares stories from his own life, including formative experiences in Africa, how fatherhood changed his priorities, and why he intentionally puts himself into situations where he is not good yet, from jazz to artificial intelligence. Not to master them, but to stay open.

    This episode invites a shift in perspective:from asking “How much can I accumulate?”to asking “How do I want to relate to money as I create my future?”

    Because the future is not what happens to us.

    The future is how we live, decide, and relate.


    Key Takeaways

    • The future is shaped less by prediction and more by perspective.

    • Money is not neutral. It can amplify fear or create freedom.

    • Our relationship with money reflects our values, not just our income.

    • Flexibility and openness are essential in times of rapid change.

    • Trust and community are foundational currencies of the future.

    • Learning from mistakes is a feature, not a failure.

    • Improvisation is a life skill, not a risk.

    • AI will change how we interact with money, but not why it matters.

      Gratitude and reflection create clarity in a noisy financial world.


      Chapters

      00:00 Welcome Markus Koch – live from New York

      02:45 Who Markus Koch wants to be in the future

      05:10 Where his sense of contentment comes from

      07:28 What money really does to us as humans

      08:46 What money can and cannot give us

      10:27 Money in an entrepreneurial context

      12:14 Out of Africa – experiences that shaped Markus

      14:58 Where he draws strength and energy from

      16:11 When money once meant something very different

      18:33 Markus as a father, at home and in life

      19:59 What matters more: money or happiness?

      23:01 A future-ready relationship with money

      25:56 The biggest fears Markus sees in people today

      32:11 What it truly means to have “enough”

      34:30 Finding calm and clarity around finances

      36:33 Why Markus seeks out things he’s bad at – jazz, AI, learning

      38:32 “I won’t be here anymore” – AI and impermanence

      41:18 Why people stay in familiar but unhappy situations

      46:48 “Machen, einfach machen” Socks, gifts, and what they reveal about American culture

      51:07 Frederik’s gratitude ritual while traveling

      52:04 Markus on community, trust, and the future

      57:26 Will money become less important in the future?

      58:00 Markus Koch’s wish for what comes next


      Learn more about Markus Koch, widely known as the face of Wall Street, and his work at:
      https://360wallstreet.de/

      Explore Frederik G. Pferdt and The Future Is HOW — reflections, practices, and conversations on creating what’s next:
      https://www.frederikgpferdt.com/

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    59 m
  • How Art Regulates the Brain When the World Feels Overwhelming | Ivy Ross
    Jan 23 2026

    The Future Is HOW with Ivy Ross

    How Art Regulates the Brain When the World Feels Overwhelming | Ivy Ross

    In this episode, Frederik Pferdt sits down with Ivy Ross, Vice President of Design for Hardware Products at Google and co-author of Your Brain on Art, for a quiet, deeply human conversation about art, design, neuroscience, and what it really takes to build a future that still feels alive.

    While most conversations about the future focus on speed, technology, and efficiency, this one moves in the opposite direction. Together, Frederik and Ivy explore why art is not decoration, but infrastructure for our nervous system, our empathy, and our ability to imagine what comes next without hardening.

    Drawing on their shared history from the early days of Google Glass, Ivy reflects on designing for feeling, not just function, and why everything matters in design: texture, color, sound, space, and intention.

    This episode is an invitation to slow down, reconnect with your senses, and remember that the future is not something we plan. It’s something we feel our way into.

    In this conversation, you’ll explore

    • Why art changes us biologically, not just emotionally

    • How neuroaesthetics shapes how we think, feel, and heal

    • What designing “from the inside out” really means

    • Why art can calm us enough to imagine again in uncertain times

    • How leaders and organizations can design spaces that support humanity, not just productivity

    • What remains uniquely human in the age of AI

    • Why the future needs magic, not just impact or scale

    Timestamps & key moments

    00:00 Welcome

    03:34 What Ivy wants to make people feel or remember

    04:15 What Ivy doesn't want to be remembered for

    05:21 The top 3 things that stood out in Ivy's life so far

    09:43 The impact of arts and neuroscience on designing products

    14:38 The first time the public experienced neuroaesthetics live

    21:45 A mindstate moment with Ivy and YOU

    23:45 Why arts in moments of uncertainty or trauma

    27:22 We're designed to express ourselves not for outcome

    30:29 What Frederik sent Ivy and why creativity has to be everything but not perfect

    31:57 If leaders understood art, what would workplaces look like?

    35:02 How painting helps you being successful in life

    39:22 How art changes in the age of AI

    41:17 "Lightning round" with Ivy

    43:02 What Ivy had to unlearn about arts

    45:12 How to practice your future with art this week


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    51 m
  • The Future Sounds Within | Tyler Winick (Tahüm)
    Aug 22 2025

    Today on the show: Tyler Winick, is an explorer of self, a facilitator of deep inner work, and the creative force behind Tahüm, where his music guides people into presence and discovery. He’s also the co-creator of Garden of True Self, a framework for reconnecting to our truth and protecting our energy. As an artist and musician, he has just recently, hit his first million streams.

    In this episode, we explore the profound impact of music as a universal language that transcends borders and cultures. Discover how melodies and rhythms have the power to transform lives, foster connections, and inspire change. Join us as we delve into stories of personal and societal transformation through the universal language of music. Tune in to be moved and inspired by the transformative power of sound.

    Today, we talk about:

    Inner Work as a Path to future Freedom

    The Power of Music and Creativity

    The Garden of True Self

    Breathwork and Energy

    The Role of Intent and Empathy


    Where to find Tyler Winick:

    https://www.tylerwinick.com/

    https://www.tahum.co/


    Where to find Frederik G. Pferdt:
    NextLetter: ⁠https://www.frederikgpferdt.com/#nextletter⁠

    What's NextIs Now The Book: ⁠⁠https://www.whatsnextisnowthebook.com

    LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/fgpferdt/⁠⁠⁠
    YouTube: ⁠⁠⁠https://www.youtube.com/c/frederikgpferdt⁠⁠⁠
    Instagram: ⁠⁠⁠https://www.instagram.com/frederikgpferdt/⁠⁠⁠
    Website: ⁠⁠⁠https://www.frederikgpferdt.com/⁠⁠⁠

    In this episode, we cover:

    (00:00) Intro
    (02:45) Tyler's future bio: A letter to self

    (07:55) Origins & Inner Work

    (10:55) Out in the desert: The calling of Burning Man
    (17:36) Music as Inner Work

    (23:30) Stage fright and antidodes
    (27:12) I am enough: The Story of Tahüm
    (30:30) The garden of True Self

    (33:33) Energy Ceiling: A Daily Practice
    (36:08) How we show up: The Future of Inner Work & Sound
    (38:47) Mindstate Moment — Led by Tyler (Music by Tahüm)

    (53:50) Quick Questions - Visual Creativity from Scratch

    (59:14) One Seed to Plant: Get better at Feeling

    Music: Andreas Horchler & Tahüm


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    1 h y 2 m
  • The Future is HOW – Best Of: HOW to Grow Your Future
    Jul 11 2025

    Today in The Future Is How: Frederik's Summer Best-of Special: "Growing Your Future"

    Welcome to a very special summer edition of The Future is How. Frederik wants to take you on a walk through a different kind of garden. This garden has rich soil made of powerful questions, strong trellises of trust, flowing channels of communication, and restorative greenhouses of rest. But it's also alive with the buzz of cross-pollinating bees, nourished by both sunshine and rain, enriched by compost that transforms challenges into growth, and tended by a community that understands how every element supports the whole.

    Over this past season of conversations, Frederik had the privilege of speaking with remarkable gardeners of the future - people who've mastered different aspects of this living ecosystem. Today, he shares their wisdom as we explore eleven essential elements in this garden of possibility.


    Today, we talk about:

    Welcome to the Garden - one small thing that could grow into something bigger

    The Soil of Questions - the richest soil is made up of the questions we ask

    The Trust Trellis - some plants need support to reach their full potential. In our garden, trust serves as the strongest trellis of all.

    The Communication Channels - the irrigation system that nourishes everything we're trying to grow.

    The Storytelling Sunshine - compelling narratives don't just entertain - they transform how we see ourselves and our possibilities.

    The Rest and Recovery Greenhouse - sleep and rest aren't empty spaces - they're specialized greenhouses where our most important growth actually happens.

    The Wellness Ecosystem - A thriving garden (and humans)requires attention to the health of the entire ecosystem.

    The Compost of Transformation - Personal transformation often requires composting old patterns to create rich soil for new growth.

    The Cross-Pollination Bees - cross-pollination between future thinking and design creates innovations we never could have imagined.

    The Connection Root Network - human connections create the invisible networks where our best futures can flourish.

    The Innovation & Inspiration Blooms – inspiration, an active force that transforms individuals and communities.

    The Beautiful Purpose That Blooms - beauty as the naturalexpression of purpose lived with intention.

    In this episode, we cover:

    Intro (03:14)

    The Soil of Questions The next big disruption will not be technological, but psychological." - MarcChampagne

    (06:47) The Trust Trellis "Kids are not luggage — they are human beings. The next generation doesn't need more control, they need more trust." - Esther Wojcicki

    (10:31) The Communication Channels "It's about connection, not perfection." - Matt Abrahams

    (14:13) The Storytelling Sunshine "Great storytelling is about making people feel." - Kalle Ryan

    (17:45) The Rest and Recovery Greenhouse "Quality vs. quantity: What matters most for unlocking better performance." - Dr. Els van der Helm

    (21:32) The Wellness Ecosystem "Destigmatizing mental health struggles through openness creates safety and trust." - Newton Cheng

    (25:25) The Compost of Transformation "Home is where I grow." - Angela Pferdt

    (29:22) The Cross-Pollination Bees "We need to develop a 'futurist' mindset and use our imagination to shape a better world." - Lisa Kay Solomon

    (32:53) The Connection Root Network "The surprising finding: connection's impact on longevity is stronger than almost any other factor." - Dr. Robert Waldinger

    (36:30) The Innovation & Inspiration Blooms "Inspiration is more than a feeling. It's an active force that fuels creativity, leadership and change." - Adam Galinsky

    (40:07) The Beautiful Purpose That Blooms "The future belongs to those who can create beauty in business and meaning in work." - Tim Leberecht

    (44:58) Your Future is HOW “HOW will you nourish your garden today? HOW will you plant seeds for tomorrow? HOW will you shape the future you want to see?” – Frederik Pferdt

    Music: Andreas Horchler

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    49 m