Today on The Future is How, Frederik's guest is Guy Kawasaki. In 1983, when there was no such thing as evangelism in businesses and corporations, he popularized it, while working with the Macintosh Division of Apple. He set standards beyond Apple. Today, Guy is the Chief Evangelist of Canva, the online graphics-design company from Australia. Guy is also the author of fifteen books, New York Times and Wall Street Journal bestsellers. He is a keynote speaker and host of the Remarkable People Podcast, as well as an investor.

In this episode:

• Belief in oneself is the most powerful gift.

• Evangelism is an ethos, not just a title.

• Remarkable people go through growth, grit, and grace

• It's not about how you get your job, but what you do once you're in.

• Showing up for others can have a profound impact.

• Purpose is often created through passion and experimentation.

• An open mind is essential for recognizing wisdom.

• Empowerment can come from simple acts of kindness.

• AI is a transformative force in our lives.

• The future is shaped by our choices and actions.

• A mindstate moment on evangelism

• Underrated and overrated tech-trends

Chapters:

00:00 Intro

04:38 A kick butt-moment: Frederik’s first encounter with Guy at a Steve Jobs Keynote.

07:31 Evangelism is ethos: the good news on creativity

10:15 Remarkable people: growth, grit, and grace

14:14 Steve Jobs: The remarkable Apple Universe

16:53 Inspire inspiration: Basic human skills

19:01 The embodiment of grace: Jane Goodall

21:52 The Chris Webster-story: Showing up at the chauffeur´s memorial

25:16 Finding purpose: Experiment your way forward

28:16 In love with AI?: The biggest deal in Guy´s career

30:46: Recognizing wisdom: Open and closed minds

34:23: A mindstate moment: Tangible evangelism

38:58: A quick fire round of questions

47:29: Quitting jobs: Certainty versus unchartered territory

49:29: The shit sandwich: Finding your calling

Where to find Guy Kawasaki:

Homepage: https://guykawasaki.com/

Book: Wiser Guy: https://guykawasaki.com/books/wiser-guy/

Podcast: https://guykawasaki.com/remarkable-people/

LinkedIn: https://www.linkedin.com/in/guykawasaki/

Where to Find Frederik G. Pferdt:

NextLetter: ⁠⁠⁠⁠https://www.nextletter.frederikgpferdt.com ⁠⁠⁠

Book: ⁠⁠whatsnextisnowthebook.com⁠⁠ ⁠⁠⁠

⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠frederikgpferdt.com⁠

Music: Andreas Horchler

Today on The Future is HOW, Frederik sits down with Sam Conniff – bestselling author of Be More Pirate, social entrepreneur, and creator of Uncertainty Experts, the world’s first science-based immersive program designed to help people navigate change with courage and creativity.

In this conversation, Frederik and Sam explore what it truly means to live and lead in uncertain times. They uncover how breaking rules can be an act of purpose, why discomfort is the birthplace of creativity, and how rewriting the stories we tell ourselves can unlock deeper connection and meaning.

Sam shares his personal experiments around masculinity, courage, and vulnerability, revealing why the most radical thing we can do right now might be to stay open when everything feels unknown. Frederik connects this to the Future Ready Mindstate, showing how curiosity and courage can transform uncertainty into a creative force.

By the end of the episode, you’ll see that uncertainty isn’t something to survive — it’s something to use.
The only certainty is that there is uncertainty. The question is: what will you create from it?

In This Episode:

• Why breaking rules can lead to meaningful conversations and real innovation

• How uncertainty is an experience to feel, not a problem to fix

• Why creativity and conformity are natural opposites

• The emotional science behind courage and change

• • How asking difficult questions opens new possibilities
  • Why children make the best pirates — and what that teaches us about the future

• 
  

  Chapters

• 00:00 Intro
  02:32 Nail polish, masculinity, and social experiments
  08:27 Call to action: Be More Pirate
  13:46 Rulebreaker’s playbook: innovation in business and life
  21:01 Children are pirates: curiosity as courage
  22:25 Anything certain? Understanding uncertainty as an experience
  27:17 Built by change: uncertainty as our future coach
  38:49 Mindstate Moment: overcoming a rule responsibly
  43:07 Sam’s future bio: fear, hope, and making a difference
  47:08 A rule to break: stop holding on to one story
  48:53 Experiment: ask a difficult and necessary question

  
  

  Where to Find Sam Conniff:

  Website: samconniff.com
  The Uncertainty Toolkit (book): Pan Macmillan
  Be More Pirate (book): BeMorePirate.com

  
  

  Where to Find Frederik G. Pferdt
  NextLetter – ⁠⁠https://www.nextletter.frederikgpferdt.com⁠Book: whatsnextisnowthebook.com
  LinkedIn | YouTube | Instagram | frederikgpferdt.com