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In today's episode, Amanda Hofman shares her entrepreneurial journey, discussing her experiences in running businesses, the importance of hustle, learning from mistakes, and the role of swag in branding. She emphasizes the need for entrepreneurs to take ownership of their work and the significance of building relationships through quality merchandise.

Takeaways

Amanda's journey began with Urban Girl Squad, proving her entrepreneurial spirit.
Hustle is essential for success in any business venture.
Entrepreneurship is not for everyone; it requires a willingness to face challenges.
Learning from mistakes is crucial; ignoring red flags can lead to bad decisions.
Quality swag can enhance brand relationships and should not be treated as mere promotional items.
Companies often print swag inefficiently, leading to low-quality items.
Swag should be seen as a marketing tool, not just a giveaway.
Opting for print on demand can solve many swag-related issues.
Building relationships through swag is key to effective branding.
Entrepreneurs have the power to say no to bad partnerships.

Connect further with Amanda on LinkedIn HERE or visit her website HERE

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

ABOUT THE HOST:

Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on

LinkedIn HERE

IG @cpennington55

FB HERE

Follow the podcast page HERE

Buy ChilledVino HERE

Text me!

Are you wanting more in your business and your life, but don't know where to turn to find the answers? If this sounds like you, this episode is for you. In this shorty solo, I unpack the two things that have been game changers for me on this journey.

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

ABOUT THE HOST:

Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on

LinkedIn HERE

IG @cpennington55

FB HERE

Follow the podcast page HERE

Buy ChilledVino HERE

Text me!

Friends, you guys have asked.... so I'm here to deliver! I'm going to host a podcasting workshop next Friday, August 8th at 1pm EST. In the workshop, I'll be teaching you how to start, grow and scale a podcast.

This LIVE Masterclass is happening Friday, August 8th from 1-2pm EST and will be hosted via Zoom. Link to register HERE

I can't wait to see you there!

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

ABOUT THE HOST:

Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on

LinkedIn HERE

IG @cpennington55

FB HERE

Follow the podcast page HERE

Buy ChilledVino HERE

Text me!

In today's episode, I interview Amy Griffin, known as the Pinterest queen, about her journey into Pinterest marketing and the power of the platform as a visual search engine. We discuss the importance of business accounts, effective content strategies, and the secrets to successful Pinterest marketing. Amy shares insights on creating engaging pins, the user experience on Pinterest, and the significance of repurposing content. The conversation concludes with inspiring client success stories and the importance of perseverance in the entrepreneurial journey.

takeaways

• Amy's journey into Pinterest marketing began after losing her job.
• Pinterest is a visual search engine, not just a DIY platform.
• Pins can drive traffic for years, unlike other social media posts.
• Business accounts on Pinterest are crucial for marketing success.
• Consistency in pinning is key to leveraging the algorithm.
• Engagement on Pinterest is not about followers but about action.
• Creating engaging pins involves clear calls to action and branding.
• User experience on Pinterest focuses on providing value, not personal branding.
• Repurposing content can maximize reach and effectiveness on Pinterest.
• Perseverance is essential for success in any entrepreneurial journey.

You can connect further with Amy HERE on LinkedIn HERE or follow her on IG @amy.time_

Thanks for listening!

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

ABOUT THE HOST:

Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on

LinkedIn HERE

IG @cpennington55

FB HERE

Follow the podcast page HERE

Buy ChilledVino HERE

Text me!

Have you ever thought about starting a podcast? If so, this episode is for YOU! In todays solo shorty, I'm breaking down exactly how to start your own show. Click the link below for my go to recording studio. Thanks for listening!

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

ABOUT THE HOST:

Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on

LinkedIn HERE

IG @cpennington55

FB HERE

Follow the podcast page HERE

Buy ChilledVino HERE

Text me!

Friends, you know I'm always preaching about the importance of getting in the rooms. Well THIS room is one you are going to want to be in. July 23rd- July 25th the Stand Out to Sell Out Virtual Summit is happening and it is going to be truly EPIC! If you are a female entrepreneur or even if you work in corporate and want to build your personal brand, this even is for you! Taylor has hand picked the most amazing experts and speakers for this 3 day event. And did I mention that it's FREE. I'll be there speaking on how to Leverage LinkedIn and spilling all of the LinkedIn marketing tea. But come join us!

Link HERE to register

Thanks for listening!

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

ABOUT THE HOST:

Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on

LinkedIn HERE

IG @cpennington55

FB HERE

Follow the podcast page HERE

Buy ChilledVino HERE

Text me!

Friends, it's 2025, every single person should have their own personal brand- no matter if you work in corporate or are an entrepreneur. In this episode I go over the 5 reasons why.....

Thanks for listening!

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

ABOUT THE HOST:

Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on

LinkedIn HERE

IG @cpennington55

FB HERE

Follow the podcast page HERE

Buy ChilledVino HERE

Text me!

In this conversation, Megan Kachigan and I explore the concept of values-based marketing, emphasizing its importance in today's business landscape. Megan shares her entrepreneurial journey, highlighting the significance of understanding one's values in marketing strategies. We discuss how shared values can build trust and loyalty with clients, the necessity of consistent marketing, and practical ways to implement values-based marketing on social media. The conversation concludes with insights into client success stories and the importance of simplifying marketing efforts.

takeaways

• Values-based marketing is essential in today's business environment.
• Trust levels are at an all-time low, making values crucial.
• Good marketing should not feel icky or gimmicky.
• Shared values create a natural connection with the audience.
• Selling should feel like an invitation, not a transaction.
• Consistency in marketing helps avoid feast and famine cycles.
• Understanding your values can simplify your marketing strategy.
• Marketing should resonate with your audience's beliefs.
• Your unique positioning often stems from your values.
• Building the know, like, trust factor is vital for sales.

You can connect further with Megan HERE or check out her messaging journal HERE Use code JOURNAL7 to get it for just $7

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

ABOUT THE HOST:

Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on

LinkedIn HERE

IG @cpennington55

FB HERE

Follow the podcast page HERE

Buy ChilledVino HERE