What’s really shaping the future of digital commerce?

According to Rhea Fox, Marketing Director of Gift Experiences at Moonpig Group, the biggest shift isn’t just technology - it’s how distribution and marketplaces are rewriting the rules of retail.

In this FODcast episode, Rhea draws on senior roles at eBay, Ted Baker, and Monsoon Accessorize to explore how brands are adapting to an increasingly fragmented ecosystem.

From the rise of retailers like Next and John Lewis as marketplace hubs, to the blurred lines between owned and paid channels, she explains why customer-centricity is making a comeback after years of acquisition obsession.

We dive into why not every brand belongs on TikTok, how marketing effectiveness tools are being underused despite huge potential, and where AI is already delivering tangible value - from SEO and creative optimisation to game-changing innovations in reducing apparel returns.

If you’re in marketing, ecommerce, or digital strategy, this is a practical, insightful conversation on navigating complexity while staying focused on what matters most: understanding your customer.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

What makes a customer truly loyal? According to Voyado CEO Erica Sandelin Ekelund, it’s not just points or discounts – it’s about building genuine connections that turn shoppers into passionate brand advocates.

Or, as she calls them, your fan club.

In the latest episode of The FODcast, Erica reveals why the most successful retailers double down on their fan club, crafting tailored, high-impact loyalty strategies instead of relying on one-size-fits-all schemes.

We also cover:

• Why loyalty is about consistent brand promises, not just transactions
• How an “inch wide, mile deep” focus helps Voyado outperform broader platforms
• The demographic insights that shape different customer journeys
• How to connect online and offline retail experiences seamlessly
• Why user-friendly tech is replacing heavy enterprise systems in retail

If you’re in retail, marketing, or customer experience, this is a great insight into how to turn customers into lifelong fans, connect online and in-store journeys, AND build loyalty strategies that deliver real results.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

What really drives the future of retail? According to PMC’s Technology & Solutions Director Elliot Winskill, it’s not about choosing between online and in-store, it’s about mastering the space in between.

In the latest episode of The FODcast, Elliot unpacks how 12 years in retail technology have given him a front-row seat to the industry’s scars, shifts, and breakthroughs - from the flawed “e-commerce versus high street” debate to the rise of unified commerce as a mindset, not just a tech solution.

We also cover:

• Why the biggest barriers to progress aren’t technical, but organisational
• How COVID accelerated a more balanced, blended approach to retail
• The untapped opportunity of impulse purchases across digital + physical channels
• Why unified commerce means mapping every customer touchpoint, not just selling platforms
• How retailers can embrace composable architecture without a costly “rip and replace”

If you’re in retail, technology, or customer experience, this is a powerful conversation on breaking down silos, rethinking digital transformation, and creating the seamless journeys today’s customers expect.

#RetailTech #UnifiedCommerce #CustomerExperience #RetailInnovation #Omnichannel #FODcast

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/