Using Technology With Purpose in a Post-Hype World with Jim Tattersall and Andy Jackson

“People sleepwalk without intent.”

That’s how Jim Tattersall, Founder & CTO at Rotate°, describes one of the most common causes of failed commerce transformations.

In the latest episode of The FODcast, Jim and Andy Jackson (Rotate’s Chief Creative Officer) unpack why brands often reach for tools, platforms and architectures before they’ve properly defined the problem they’re trying to solve.

They discuss:

• How hype cycles push teams into reactive decisions
• Why over-reliance on third-party tools creeps in unnoticed
• The risk of building teams around technology rather than outcomes
• Why intent matters more than architecture

The message is measured but clear: progress comes from clarity, not momentum.

This really was a great 3-way conversation with our Director of Client Engagement, James…and really frames some of the background and points raised in Rotate’s recent Tech Report.

#DigitalCommerce #TechnologyStrategy #Leadership #FODcast

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Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/