In this episode of the Exceptional Sales Leader Podcast, I am joined by Rocky Pedden, CEO of RevenueZen, highlighting his journey into leadership in the dynamic fields of sales, marketing, and AI integration. The discussion delves into Rocky’s strategic insights and the importance of building efficiency and cutting-edge systems in today’s fast-paced technological landscape. Rocky shares his roadmap to becoming a CEO with an innovative approach, emphasising the significance of knowing the right people and maintaining strong, ethical business practices. The conversation further explores RevenueZen’s unique go-to-market strategy, pivoting from a traditional SDR agency to a leader in SEO and content marketing. With a focus on making the customer the hero, Rocky discusses how RevenueZen differentiates itself by creating content that resonates deeply with target audiences through personalised insights from subject matter experts. The episode also covers AI’s transformative impact on sales and marketing, predicting it will be the leading force in redefining content delivery, market efficiency, and sales strategies in 2026.

To connect with Rocky and to learn more about what he does, please go to:

LinkedIn – https://www.linkedin.com/in/rockypedden/

Website – https://revenuezen.com/

In this episode of the Exceptional Sales Leader Podcast, I am joined by Rhonda Petit, a distinguished sales and business peak performance mentor. Rhonda shares her journey from chemistry major to sales pioneer, leading innovative teams for more than two decades. With a focus on the future of leadership in the intelligence age, she warns of an impending leadership crisis due to generational shifts and the exit of baby boomers from the workforce. Rhonda advocates for embracing disruption and fostering human-centric leadership to cultivate loyalty and sustainable performance. The conversation dives into the philosophy of transformational leadership, emphasising the need for leaders who inspire trust, leverage human potential, and align team goals with organisational missions. With the intelligence age revolutionising industries, Rhonda highlights the criticality of soft skills and emotional intelligence, as tools like AI advance. Drawing parallels to sports leadership, Rhonda illustrates how transformational leaders who foster intrinsic motivation outperform the traditional transactional model, creating resilient, innovative teams that thrive amid change. As organisations face a seismic shift toward millennial and Gen Z workforces, Rhonda stresses the importance of preparing for 2030 by developing leaders who are adaptable and committed to cultivating trust and a shared vision.

To connect with Rhonda, to learn more about what she does, as well as grabbing a copy of her book “The Spirit of Selling”, please go to:

LinkedIn – https://www.linkedin.com/in/rhondapetit8htg/

Website – https://www.rhondapetit.com/

Book “The Spirit of Selling” – https://www.rhondapetit.com/spirit-of-selling-book

In this episode of the Exceptional Sales Leader Podcast, I welcome cybersecurity expert Scott Alldridge. We delve into the significance of robust cybersecurity frameworks for organisations of all sizes, emphasising a ‘security-first’ mindset that starts from leadership. Scott outlines his journey from a tech-savvy teenager to the helm of cybersecurity advancements, stressing the importance of protecting organisations against ever-evolving digital threats. This episode is essential for leaders keen on safeguarding their network and data integrity against pervasive cyber threats. The conversation highlights the challenges of selling cybersecurity solutions by comparing it to selling life insurance — necessary yet often overlooked. Scott passionately discusses the intricacies of maintaining cybersecurity through multi-layered defences rather than relying on a single technology or product. Key themes include the Zero Trust model, the measurable negative impact of data breaches, and the pressing need for continuous education and system assessments. This episode is packed with insights, offering a blueprint for creating a proactive and resilient cybersecurity strategy that can sustain business reputation and operational integrity.

To connect with Scott and to learn more about what he does, including taking advantage of a no cost penetration test, go to:

LinkedIn – https://www.linkedin.com/in/scott-alldridge/

Website – https://scottalldridge.com/

Free penetration test – text ‘Secure26’ to +15413591269

In this episode of the Exceptional Sales Leader Podcast, I am joined by St John Craner, a prominent figure in the rural sales coaching industry. Known for his deep insights into sales psychology and leadership, St John discusses his journey from a high-performing sales role to the head of his own consultancy, Agrarian. Throughout the conversation, themes of self-leadership and continuous improvement are explored, offering invaluable lessons for sales leaders looking to enhance their skills and maximise their team’s potential. St John emphasises the importance of self-reflection and the role it plays in effective leadership. He discusses how sales leaders should foster environments where their teams can thrive by implementing key coaching practices. By prioritising reflection and self-coaching, leaders can cultivate self-awareness, a crucial factor in personal and team success. The conversation also highlights the significance of coaching conversations, proposing that these should be a non-negotiable element of leadership practice to drive both individual and collective growth. St John’s insightful comments resonate with both current and aspiring sales leaders aiming to leave a lasting legacy in their fields.

To connect with St John and to learn more about what he does, go to:

LinkedIn – https://www.linkedin.com/in/stjohncraner/

Website – https://www.ruralsalessuccess.com/

Podcast “The Rural Sales Show Podcast” – https://open.spotify.com/show/3lxxWVp1ylQ3eKKwxNQICO

In this episode of the Exceptional Sales Leader Podcast, I am joined by Kalen Marie Cotto, a seasoned expert in digital marketing and revenue growth. We dive into Kalen’s unique journey from a military background to becoming an accidental entrepreneur. Her role as the founder of KMC Digital and author of “The Revenue Runway” positions her as an expert in helping businesses optimise their marketing strategies and maximise revenue. Kalen shares valuable insights on how small business owners can transcend their dependency on referral-based business and effectively use platforms like Google My Business and social media to gain traction. We also explore how to tackle the psychological barriers many face when launching new ventures and delve into practical strategies to build a bulletproof business, especially during uncertain economic times. The conversation wraps up with encouragement for aspiring entrepreneurs to start now, remain resilient, and cultivate a growth mindset to overcome challenges.

To connect with Kalen and to learn more about what she does, including grabbing a copy of her book “The Revenue Runway”, go to:

LinkedIn – https://www.linkedin.com/in/kalenmarie/

Website – http://kmc.digital

Book “The Revenue Runway” – https://therevenuerunway.com/

In this episode of the Exceptional Sales Leader Podcast, I sit down with Kai Law, a high-ticket sales expert, to discuss the evolving landscape of sales leadership and strategies in remote roles. The conversation delves into Kai’s intriguing journey from a newspaper salesperson in New Zealand to becoming a digital nomad exploring entrepreneurial opportunities across the globe. Kai shares key insights into the dynamics of high-ticket sales, emphasising the importance of an abundant mindset and the role of coaching in building successful remote sales careers. Unpacking the high-ticket sales domain, Kai sheds light on the impact of COVID-19 in reshaping business operations and opening doors for remote sales roles. He outlines the essential attributes for success in high-ticket sales – from being coachable and having an abundance mindset to focusing on process-oriented rather than money-centric strategies. Kai also articulates the integral role of AI in modern sales practices, leveraging it for content creation and efficient workflow management while ensuring empathy and human connection remain central to the sales process.

To connect with Kai and to learn more about what he does, go to:

LinkedIn – http://linkedin.com/in/accordingtokai

Website – https://abundantcloser.com/

In this engaging episode of the Exceptional Sales Leader Podcast, I am joined by Robert Kennedy III, a distinguished communication expert, to explore the art of storytelling and its impact on effective public speaking. As a third-generation speaker, Robert draws upon a rich family heritage and personal experiences to share invaluable insights on captivating any audience. The episode delves into his journey from a biology student and teacher to a renowned public speaker and consultant, highlighting the pivotal moments that shaped his career. The conversation is packed with practical advice for those looking to enhance their communication skills. Robert discusses the importance of connecting with your audience and how storytelling can be a powerful tool in achieving this. He introduces effective frameworks, like the EASE method and the four pillars of storytelling, to help speakers deliver impactful presentations. Throughout the episode, Robert emphasises the significance of understanding audience needs, creating emotional connections, and presenting content that resonates deeply. Aspiring speakers and sales leaders will find this episode both informative and inspiring, as it offers actionable strategies to elevate their communication prowess.

To connect with Robert and to learn more about what he does, please go to:

LinkedIn – https://www.linkedin.com/in/robertkennedy3/

Website – https://robertkennedy3.com/

In this enlightening episode of the Exceptional Sales Leader Podcast, I welcome Helen Malinowski, a seasoned clinician and the visionary mind behind the Somatic Integration Institute and Beacon of Hope Counseling. Helen shares her journey from a clinical director to establishing a thriving private practice, emphasising the role of community and holistic healing in her professional philosophy. This episode dives into crucial themes like burnout, self-care, and the transformative power of somatic experiencing in mental health. As Helen recounts her transition from employment to entrepreneurship, she offers invaluable insights into building a business that aligns with one’s values and avoids burnout. The conversation covers the significance of integrating body awareness into therapeutic practices, fostering community within a healthcare setting, and maintaining a healthy work-life balance. Helen’s personal evolution into a leadership role underscores the importance of authenticity, vision, and service-oriented business growth, offering key lessons for sales leaders and entrepreneurs alike.

To connect with Helen and to learn more about what she does, including gaining special access to a burnout assessment, practice energy audit, and sustainable practice series, go to :

Website – https://www.somaticintegrationinstitute.org//exceptionalsales

Instagram – https://www.instagram.com/somaticinformedtherapies/