If you’ve ever felt like you’re not just a wedding pro — but also expected to be a full-time content creator — you’re not alone. In this episode, I’m joined by Mimi of Wed & Wilder (formerly Wilder Social), to talk about the rising pressure wedding professionals are feeling when it comes to social media and content creation.

We recorded this episode a couple of months ago, so a few things have changed since then (hello, Instagram’s new Edit app), but everything we discussed still absolutely applies—especially as we dive deeper into wedding season and content expectations ramp up.

Mimi is both a wedding content creator and a social media manager who works exclusively with wedding professionals. She brings so much insight and reassurance into how we can rethink content creation, stop overcomplicating it, and show up in a way that feels sustainable and true to us.

In this episode, we cover:

• How content creation became such a huge part of running a wedding business

• Why it feels overwhelming—and how to shift your mindset around it

• Low-lift content ideas that actually work (and don’t drain you)

• Mimi’s favorite tools for creating and scheduling content

• Signs it might be time to outsource content creation or social media

• What to look for when hiring a content creator or SMM

• Hot takes on what not to do on Instagram right now

• Why your story views matter more than you think—and how to use them to your advantage

If you’ve been struggling with content pressure or wondering how to keep up without burning out, this episode is full of both practical advice and real talk that will help you feel a little less alone—and a lot more empowered.

Connect with Mimi: Instagram: @wildersocial (will be updating to @wedandwilder soon!) Website: www.wedandwilder.com

Links + Resources Mentioned:

• Rella (content management tool Mimi swears by - use code "WILDERSOCIAL" for a discount!)
• CapCut + Canva for video and graphic editing and content creation
• Instagram’s Edits app (launched after this episode was recorded)
• Sam Schmidt Scale School
• Episode 42 of Event: Crushed with Danison on sustainable content creation

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed so you don’t miss what’s next. Follow us on Instagram at @eventcrush.ed for more!

In this episode, Becky dives into six practical and impactful ways wedding professionals can stand out this wedding season. Whether you’re a planner, photographer, caterer, or any other vendor, these tips will help you create memorable experiences for your couples and your vendor partners—without adding more to your plate.

Topics covered:

• Stellar communication with couples and vendors

• Going above and beyond in small but mighty ways

• The power of a calm and confident presence

• Prioritizing your own well-being so you can show up fully

• Little moments of surprise and delight for your couples

• Building real relationships with your vendor team

Plus, Becky shares personal stories and real-world examples to inspire you to take these ideas and make them your own. Listen in for actionable takeaways and encouragement for the busy season ahead!

Episode Highlights:

• How Cody from Mac Wedding Films sets the communication bar high (episode 52)

• Why a vendor "appreciation station" can make a big difference in team morale

• The importance of being a steady, positive energy on wedding days

• How a small gesture like snapping a vendor photo can create magic

• A powerful reminder that you can’t pour from an empty cup

✨ Loved this episode? Please consider leaving a rating or review, share it with a friend, and make sure you’re subscribed!

Conversations on motherhood have been no stranger to the Event Crushed podcast, but every guest brings a unique perspective and viewpoint. In today's episode, Becky chats with Jamie and Alex from Cameras and Car Seats — a podcast designed to support mom photographers who are chasing their dreams while raising babies. Jamie and Alex share their journeys as photographers and moms, how they met, and why they’re passionate about helping other mompreneurs thrive in the wedding industry.

You’ll hear:

• The origin story of Cameras and Car Seats and the gap they saw in the wedding industry conversation.
• How community and honest connections have shaped their experiences.
• The importance of boundaries, systems, and mindset shifts to navigate motherhood and entrepreneurship.
• Why reframing our work as enough — even in “imperfect” seasons — is so freeing.
• A peek into their coaching program, the Momtog Mastermind
• How Jamie created a product (the box sets for flat lays!) that filled a need for them and for others.
• Real, relatable talk on showing up as a mom and a business owner — without losing yourself in the hustle.

This episode is a refreshing reminder that it’s possible to grow your business and be present with your family. Tune in for a real conversation that will leave you feeling encouraged and seen.

Connect with Alex & Jamie! Follow Alex on IG: @alexmccraryphotography Follow Jamie on IG: @jamietobinphotography Follow Cameras & Carseats on IG: @camerasandcarseats

Are you a mom photographer? Head over to camerasandcarseats.com to listen to the podcast and check out the mastermind! Are you a photographer who does flat lays? You need Jamie's box set!

Thanks for tuning in! Don't forget to subscribe and leave a review if you haven't yet. ☺️ See you back here next week!

Feeling like leads are slower than usual this year? You're not alone, and this week we're diving in to why this is happening, and what you can do about it! In this episode, Becky discusses the reasons she believes 2025 has felt funky for so many wedding pros and shares three tangible, strategic ways you can start increasing your leads this week. She also reminds us why now is not the time to back off your marketing — even if it feels like you're buried in client work.

Becky shares:

• What’s contributing to the slowdown (and why you’re not imagining it)

• How Gen Z is changing the way we book weddings

• Why adapting is key to business longevity

• Her exact tips for improving your lead gen fast, including:

  1. Reworking your website inquiry form

  2. Auditing your lead follow-up process

  3. Asking vendor friends for referrals (without the awkwardness)

Plus, hear how Becky uses a fun freebie in her inquiry process to stand out from the crowd — and why staying top of mind on social media really matters.

Mentioned in this episode:

• Ultimate Lead and Sales Tracker - Learn more here!

• Episode 3: How to Build a Business That Lasts Beyond 5 Years

• Episode 37: Boost Your Bookings in 2025 with Effective Lead Management

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed! ❤️

In this episode, I chat with wedding planner and systems expert Danielle Pasternak about something we don’t talk about enough in the wedding industry: how to run a business with structure and heart.

We explore what it looks like to balance backend systems with empathy — for your clients, for your vendor team, and for yourself. Danielle shares her favorite tools, how she organizes her week, what she does after every wedding to improve, and how setting boundaries can actually serve your couples better in the long run.

If you’ve ever struggled with juggling your tasks and inbox while still trying to show up with patience and grace, this conversation will be a breath of fresh air.

We chat about:

• Building systems that don’t feel overwhelming

• Navigating vendor communication with empathy

• Setting client boundaries (like texting and after-hours calls)

• Danielle’s go-to tools like Todoist and Notion

• What it really means to be a team player in the wedding industry

💡 Favorite quote: “The more organized I am, the more capacity I have to show up with creativity and compassion.”

Find Danielle at: @dpnak on Instagram

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

This week marks one whole year of Event: Crushed, and I’m celebrating with a solo episode that’s part reflection, part encouragement, and part behind-the-scenes look at what podcasting has taught me.

I’m sharing:

• The imposter syndrome I had to overcome to launch this podcast
• A few listener reviews and DMs that kept me going
• A super embarrassing mistake I hoped no one would notice
• My top 3 most-downloaded episodes from the first year
• Rapid-fire favorites including my fave guest interviews, my most nerve-wracking moment, favorite bloopers, fave topics, and soo much more
• Hot takes and wisdom from past guests
• And an honest pep talk if you’ve been putting off that “thing” you know you need to start

Whether you’ve been here from episode one or you just found the show recently — thank you for listening, sharing, and supporting this dream. I couldn’t have done it without you!

Resources & Mentions:

• Episode 1: The Girl Behind the Podcast

• Episode 21: Demystifying SEO for Wedding Pros with Adrienna of Ava and the Bee

• Episode 45: Market Smarter, Not Harder with Taylor of Enji

• Episode 48: Quit Sleeping On Email Marketing with Candice Coppola

• Episode 39: The Happiest Clients on Earth: Disney's Secrets for Wedding Pros

• Enji Birthday Promo: Get 6 months for $19/month during the month of May using this link

Want to be a guest or suggest someone for the show? DM me at @eventcrush.ed or email me anytime!

We are so excited for YEAR TWO of Event: Crushed and hope you'll stick around!

This week, Aislinn is BACK with more wedding pro mindset shifts for us! If you haven't already, make sure to tune into Aislinn's first episode on Event: Crushed - Episode 14.

In this inspiring episode, former luxury wedding photographer, Aislinn McKenna helps us tackle the mindset challenges wedding pros are facing right now. We talk about the myths that hold entrepreneurs back, how to reframe slow seasons, avoiding burnout, and why simplifying your life and business matters more than ever. Aislinn also shares powerful mindset mantras you can lean on when you need a boost. If you've been feeling stuck, overwhelmed, or second-guessing yourself lately — this conversation is exactly what you need.

Highlights:

• Why the idea of "saturation" is just a mindset (and how to stand out)

• How to stay grounded during slow seasons

• The truth about burnout and what it might actually mean

• Simple mindset mantras that will keep you encouraged and empowered

Connect with Aislinn: Instagram: @aislinneileencoaching Explore her programs and membership details on her website Aislinn also has her own podcast, Clarity Convos for Wedding Pros. Listen here!

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed! You can also follow us on Instagram at @eventcrush.ed.

Today, I’m chatting with Cody McDonald of Mac Wedding Films about what it really takes to build a wedding business that’s rooted in genuine connection. Cody shares his refreshing perspective on staying creatively inspired, avoiding burnout, and leading with curiosity and care — not just behind the camera, but in every client and vendor relationship.

If you’ve ever felt pressure to keep up with trends or grow faster, this conversation will be a breath of fresh air. Cody’s approach proves that building a meaningful, sustainable business isn’t about doing more — it’s about showing up with intention.

In this episode, we’re covering:

• How to avoid burnout by staying focused on relationships, not just results

• Why genuine curiosity is one of the most powerful tools you have as a wedding pro

• The importance of serving your clients with care over chasing industry trends

• Building a timeless brand that still resonates years down the road

• How Cody’s background in accounting shaped the way he runs his creative business

• Advice for wedding pros who want to show up more authentically in their work

Connect with Cody:

Website: macweddingfilms.com Instagram: @macweddingfilms

Loved this episode? Please consider subscribing, leaving a rating or review, and sharing it with a friend in the industry who might need a little encouragement today. And make sure you're following us on Instagram at @eventcrush.ed!