59 | Content Creation Overwhelm? Take Back Control with Mimi of Wed & Wilder

If you’ve ever felt like you’re not just a wedding pro — but also expected to be a full-time content creator — you’re not alone. In this episode, I’m joined by Mimi of Wed & Wilder (formerly Wilder Social), to talk about the rising pressure wedding professionals are feeling when it comes to social media and content creation.

We recorded this episode a couple of months ago, so a few things have changed since then (hello, Instagram’s new Edit app), but everything we discussed still absolutely applies—especially as we dive deeper into wedding season and content expectations ramp up.

Mimi is both a wedding content creator and a social media manager who works exclusively with wedding professionals. She brings so much insight and reassurance into how we can rethink content creation, stop overcomplicating it, and show up in a way that feels sustainable and true to us.

In this episode, we cover:

• How content creation became such a huge part of running a wedding business

• Why it feels overwhelming—and how to shift your mindset around it

• Low-lift content ideas that actually work (and don’t drain you)

• Mimi’s favorite tools for creating and scheduling content

• Signs it might be time to outsource content creation or social media

• What to look for when hiring a content creator or SMM

• Hot takes on what not to do on Instagram right now

• Why your story views matter more than you think—and how to use them to your advantage

If you’ve been struggling with content pressure or wondering how to keep up without burning out, this episode is full of both practical advice and real talk that will help you feel a little less alone—and a lot more empowered.

Connect with Mimi: Instagram: @wildersocial (will be updating to @wedandwilder soon!) Website: www.wedandwilder.com

Links + Resources Mentioned:

• Rella (content management tool Mimi swears by - use code "WILDERSOCIAL" for a discount!)
• CapCut + Canva for video and graphic editing and content creation
• Instagram’s Edits app (launched after this episode was recorded)
• Sam Schmidt Scale School
• Episode 42 of Event: Crushed with Danison on sustainable content creation

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