Do you ever feel like grad school prepared you to be a therapist—but not to run a private practice?

In this episode, I sit down with Kate and Alyssa, who are best friends, business partners, and alumnae of my Scale Up Mastermind. These two powerhouse therapists went from subleasing offices to building a full-blown online coaching program for therapists ready to leave agency work and launch their own practice. We talk candidly about everything from figuring out their niche to building a product from scratch, all while navigating life changes like honeymoons and pregnancies. If you’ve ever felt unprepared for the business side of therapy, this one is a must-listen.

Kate and Alyssa get real about what it actually takes to launch a group coaching program while still running a full caseload. We unpack their decision to build “Sh*t They Didn’t Teach You in Grad School,” how they found their first clients, and why community is the glue that holds it all together. Whether you're in the dreaming phase or prepping your own launch, you'll learn what it takes (and what to avoid) when creating a new income stream as a therapist.

Topics Covered in this Episode:

• 1:13 - The overlooked business model no one teaches therapists

• 3:25 - How their casual advice to friends turned into a real offer

• 5:44 - Why group coaching helped them scale with less burnout

• 12:58 - The exact tools they use to keep therapists accountable

• 16:34 - How their custom income calculator helps therapists finally “do the math”

• 18:40 - The financial mindset shift therapists desperately need to hear

If you're a therapist tired of piecing together business advice from random corners of the internet, Kate and Alyssa’s story will show you what’s possible. Be sure to grab their free income calculator and follow them on Instagram at @shit.theydidntteachyou

Resources Mentioned:

The Scale Up Mastermind is open for enrollment for our fall 2025 cohort, click here to apply today ! https://www.theentrepreneurialtherapist.com/scale-up-mastermind

Connect with Kate and Alyssa: www.pointcounselingllc.com

Grab Their Income Calculator: https://www.pointcounselingllc.com/income-calculator-sign-up

The Private Practice Passport: https://www.pointcounselingllc.com/click-this-sh-t-coming-soon

Are you tired of putting out podcast episodes that barely move the needle — or are you sitting on a podcast idea that never quite made it past your mic? In this episode, I’m getting fired up to share what it really takes to grow your podcast in 2025, especially if you're a therapist looking to use your voice to expand your impact, attract ideal clients, and generate revenue. After three years of consistent podcasting, I'm sharing everything I’ve learned.

I’m also revealing the launch of my brand-new program, The Pod Plan, a high-touch 12-week mastermind co-led with podcasting powerhouse Joe Sanok. Whether you’re podcast-curious or ready to scale an existing show, this episode will get you thinking about growth beyond downloads and the surprising ways podcasting can open doors to opportunities, revenue, and real connection.

Topics Covered in this Episode:

• 2:14 – Why most therapist-hosted podcasts quietly disappear

• 4:59 – The overlooked strategy that helps you book bigger guests

• 6:28 – What to commit to before you even worry about monetizing

• 8:33 – The real reason I don’t recommend podcast “seasons”

• 10:42 – How to build loyal community around your podcast

• 12:12 – One simple shift that helps monetize your show right now

• 14:47 – What to prioritize before chasing sponsorships

• 16:28 – The vision that changed how I view podcasting forever

Ready to go all in on your podcast growth? Join me and Joe Sanok for The Pod Plan — our brand-new 12-week mastermind designed specifically for therapists ready to build a high-impact podcast. Or dip your toes in by signing up for our free podcasting masterclass on August 18th!

Resources Mentioned:

Join the Free Podcasting Masterclass

Join the Pod Plan now

Are your SEO efforts actually doing anything for your practice or are you just guessing and hoping for the best?

In this episode, I’m covering one of the most overlooked but powerful ways therapists can boost their SEO and grow their private practice: backlinks. I walk you through the exact strategies I'm using right now to climb Google rankings, drive traffic to my site, and ultimately attract more ideal clients—without spending thousands on ads or hiring a huge marketing team. Whether you’re brand new to SEO or wondering why your “optimized” site isn’t ranking, this episode will change how you approach your marketing strategy.

I also break down the massive shift in the therapy industry since 2021, and why your approach to marketing, especially community marketing and SEO, has to evolve in 2025 and beyond.

Topics Covered in This Episode:

• 6:15 - Why "my web designer did SEO" probably means… nothing

• 8:42 - The two-pronged marketing combo that practically guarantees client calls

• 11:28 - How being on one podcast can lead to five powerful backlinks

• 13:53 - A sneaky Reddit strategy no one’s talking about (but should be)

• 16:20 - How a therapist landed a feature in Vogue with her very first pitch

• 17:41 - Why .edu and .gov backlinks are secret goldmines

• 18:52 - The minimum monthly backlink goal that will move your rankings

Want a deeper dive into SEO? Join the Practice Accelerator for as low as $249 to learn how to implement SEO into your practice today: https://www.theentrepreneurialtherapist.com/practice-accelerator

Resources Mentioned:

Join the Practice Accelerator

https://www.theentrepreneurialtherapist.com/practice-accelerator

Find out more about Alma here: helloalma.com/danielle

Listen to Episode 178: Biggest Needle Movers for Therapy SEO with Chris Morin: https://podcasts.apple.com/us/podcast/ep-178-biggest-needle-movers-for-therapy-seo-with/id1609204764?i=1000712396233