EP 207: (Replay) The Biggest Needle Movers for SEO Right Now

Is SEO still worth your time as a therapist in a world dominated by AI and constant algorithm changes? In this replay of one of our most downloaded episodes of the year, I sit down with SEO expert Chris Morin from Moonraker to break down what actually moves the needle when it comes to getting your private practice website to rank on Google. We talk honestly about whether Google is still relevant, how AI fits into modern SEO (without turning your website into generic fluff), and why content creation is still one of the most powerful and accessible marketing strategies for therapists today.

In this conversation, Chris shares a refreshingly practical approach to SEO that feels doable even if you're juggling a full caseload. We dive into how people are really searching for therapy, the biggest mistakes therapists make with service pages, and how to structure your site so Google actually understands what you do, who you help, and where you're located. If SEO has ever felt overwhelming, confusing, or like a total black hole of effort, this episode will help you see a clear path forward and remind you that you don't need to do everything to see results.

Topics Covered in This Episode:

• 3:58 - Why Google rankings are far from "dead" (even with ChatGPT in the mix)

• 7:14 - The single SEO strategy that delivers the biggest ROI for therapists

• 9:32 - How clients actually search for therapy (and why "individual therapy" might be hurting you)

• 12:48 - The surprising power of modality-based pages like EMDR, CBT, and IFS

• 15:41 - How to use AI strategically without publishing generic, low-value content

• 21:44 - The hidden SEO mistake almost everyone makes inside their blog posts

• 24:03 - What backlinks really do and how many you actually need

• 29:10 - The trust signal Google cares about most (and how to build it ethically)

If you're ready to stop guessing and start building a marketing strategy that actually supports your practice growth, this episode is a must-listen. Tune in, take notes, and then choose one thing you can implement this month. And if this conversation clicks for you, join us in the Practice Accelerator and get started for $100 off using our special promo code for podcast listeners, ALLIN!

Resources Mentioned:

Needing more private pay clients in the New Year and wanting to dive in deeper on SEO? Join the Practice Accelerator here to get started with our podcast listeners getting $100 off using the code ALLIN! https://www.theentrepreneurialtherapist.com/practice-accelerator-sales-page

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle