Episodios

  • From International Student to Admissions Leader: Linh Truong on Effective Marketing and Recruitment Strategies in Higher Ed
    Sep 8 2022

    What makes international recruitment successful in higher education? In this episode of The Enrollment Clinic Podcast, host Gjergj Dollani sits down with Linh Truong, Director of Admissions and Marketing at Bay Atlantic University, to discuss her journey as an international student in the U.S. and how it shapes her approach to recruitment and enrollment today.

    Discover insights on:

    • Marketing strategies that resonate with international students.
    • Effective recruitment activities for global audiences.
    • How personal experiences can inform and enhance higher ed recruitment efforts.


    This episode offers valuable takeaways for anyone working in higher ed admissions or international student recruitment. Tune in, share your thoughts, and don’t forget to pass it along to colleagues who might find it useful!

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    16 m
  • Beyond the Great Wall: Understanding the Chinese Student Market in the U.S.
    Aug 6 2024

    In this episode, we dive into:

    🌏 The unique dynamics of the Chinese international student market
    🎓 What makes Chinese students stand out from a U.S. university perspective
    🌐 The impact of geopolitics on U.S. university recruitment strategies

    David shares his expertise on how Sunrise International bridges the gap between Chinese students and American universities, offering invaluable insights for anyone involved in higher education marketing and admissions.

    This is a must-listen for educators, marketers, and anyone interested in the future of international education!

    Don't forget to like, share, and tag a friend who might find this episode valuable!


    ** This episode is sponsored by Student Growth Partners - your trusted Accreditation and Admissions Optimization solution provider. Learn more at http://www.studentgrowthpartners.com

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    35 m
  • Mastering SEO in Higher Education: Expert Tips from Granit Doshlaku of Manaferra
    Sep 19 2022

    How can universities leverage SEO to attract more prospective students? In this episode of The Enrollment Clinic Podcast, Gjergj Dollani hosts Granit Doshlaku, Head of Search at Manaferra, a multi-award-winning Search Marketing agency specializing in higher education.

    Discover actionable insights on:

    • The essentials of Search Marketing for universities.
    • SEO trends shaping higher education marketing.
    • Common mistakes universities make in their SEO strategies and how to fix them.
    • Tips and tricks to excel in online recruitment and reach prospective students effectively.


    Packed with practical advice from one of the industry’s top experts, this 25-minute conversation is a must-listen for higher ed professionals looking to master SEO. Tune in and share your thoughts at The Enrollment Clinic!

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    28 m
  • Beyond Borders: Caleb Bennett on Building Global Enrollment at East Tennessee State University
    Nov 7 2024

    What does it take to succeed in international student recruitment? In this episode of The Enrollment Clinic Podcast, host Gjergj Dollani chats with Caleb Bennett, Director of International Enrollments at East Tennessee State University, to explore the challenges and opportunities in higher education recruitment.

    Discover strategies for navigating safety concerns, optimizing agent partnerships, and leveraging the unique advantages of recruiting from a midsize town in Tennessee. Caleb shares insights into innovative campaigns like Bucky’s Road Trip and highlights the growing importance of emerging markets such as India and Vietnam in international enrollment.

    If you’re in higher ed admissions or international recruitment, this episode is packed with actionable tips and fresh perspectives to help you stay ahead. Don’t miss this deep dive into the evolving world of international higher ed! Tune in now.

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    27 m
  • Global Education Trends & International Student Market Insights with Janet Chang
    Oct 18 2024

    In this episode of The Enrollment Clinic, we sit down with Janet Chang, Director of Student Services at Washington University of Science and Technology. Janet brings a wealth of knowledge from her own journey as an international student to becoming a leader in student services.

    We dive into:

    • International student recruitment and university internationalization
    • Trends in English-As-A-Second-Language education ( ESL )
    • What the Chinese student market is looking for right now
    • The future of education over the next 10 years
    • What types of classes and degrees will be in high demand in the future

    Janet also shares insights from her experience running ESL schools and brokering higher education institutions. This episode is packed with valuable takeaways for anyone working in higher education.

    Tune in for a forward-thinking discussion on the future of global education!

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    30 m
  • Blendi Salaj: From U.S. Student Life to Higher Ed Leadership and Gen Z Mentorship
    Oct 9 2024

    Join us on this episode of The Enrollment Clinic as we chat with Blendi Salaj—media personality, former Director of Communications at Marin Barleti University, and a thought leader in education and stoicism. Blendi shares his eye-opening experience as an international student in the United States, where he encountered the disconnect between admissions processes and the actual student experience after enrollment. We also discuss the challenges he faced in his role in higher education communications, and dive deep into Gen Z's "crisis of meaning." Discover how Blendi’s stoic leadership and mentorship are empowering young people to find purpose and navigate life's complexities.

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    43 m
  • 9 - Besart Kunushevci, Founder and CEO of Crossplag
    Feb 9 2023

    "The Enrollment Clinic" podcast welcomes Besart Kunushevci, a leading expert in the field of academic integrity and the founder of Crossplag, the world's first cross-language plagiarism-checking solution.

    In this episode, we dive into the world of EdTech and explore the challenges faced by K12 and higher education institutions in ensuring academic integrity. Besart shares his journey in the field and the innovative approach that led to the development of Crossplag. We also discuss the impact of AI technology, such as ChatGPT, in the higher education sector and the future of EdTech. Join us as we learn from Besart's insights and experiences, and discover how he is revolutionizing the way students learn and educators teach.

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    23 m
  • Fees vs. Deposits: What Works Best for Higher Ed Enrollment?
    Oct 6 2022

    What works better for student enrollment: fees or deposits? In this short 12-minute episode of The Enrollment Clinic Podcast, Gjergj Dollani dives into this critical question, sharing his insights and experimental data from an open-enrollment university environment.

    Discover:

    • The pros and cons of using fees vs. deposits for enrollment.
    • How these strategies impact decision-making for international students.
    • Practical, data-informed takeaways to guide your institution’s approach.


    Whether you're in higher ed admissions or enrollment management, this episode offers a solid starting point for rethinking your strategy. Tune in and share your thoughts—what’s your experience with fees vs. deposits at your institution?

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    13 m