Think doing it all yourself is the smartest way to save money and stay in control? Think again. In this episode of The Encore Entrepreneur, we’re unpacking the hidden costs of DIY business building - especially for midlife entrepreneurs who are ready for more ease, income, and impact. You’ll discover how doing everything on your own might be draining your time, energy, and creativity - and how support (even in small doses) can create massive momentum.

You’ll also meet Robin - a powerhouse who built her own website, managed every task, and still ended up exhausted, stuck, and unable to grow. Her story is a powerful reminder that support only works when you let it. If you’ve been trying to “do it all” for too long, this episode will help you shift from survival mode to sustainable growth - one small decision at a time.

Schedule a call today!

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

If your offers feel a little all over the place - and your sales feel the same - you’re not alone. In this episode of The Encore Entrepreneur, we’re talking about why too many offers often lead to confusion, not conversion. You’ll learn why simplifying what you sell isn’t limiting - it’s liberating. We also talk about how a clear, focused offer creates more confidence in your marketing, more ease in your sales conversations, and a better experience for your clients.

You’ll also hear a powerful story about an energy worker who resisted choosing a niche or packaging her work… until she realized that focus didn’t box her in - it set her free. If you’ve been juggling too many services or struggling to explain what you really do, this episode will help you shift from scattered to streamlined - and make space for more aligned clients and income.

Schedule a call today!

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

If your discovery calls feel more like free coaching than client conversions, this episode will shift everything. We’re diving into the real reason your calls might be draining your energy and your sales - and what to do instead.

In this episode, Lori walks you through how to choose the right type of discovery call based on how someone found you, and why not every call should look the same. You'll learn how to avoid giving away too much, how to lead with confidence (without pressure), and how to qualify leads using her signature GUIDE Framework - so you can stop guessing and start enrolling more right-fit clients.

You’ll also discover:

• The difference between warm and cold leads - and how your approach should shift

• When (and how much) coaching to give on a discovery call

• Why some people leave the call grateful - but never buy

• The three qualities every ideal GEM client has (Ready, Willing, and Able)

• How to turn a leaky discovery process into a confident client-converting one

Ready to stop coaching and start converting?

Head to the blog to read more about the GUIDE Framework and how to lead discovery calls that actually lead to clients.

Schedule a call today!

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

If your marketing feels like it’s falling flat - or you’re attracting clients who aren’t quite the right fit - you might not need more leads. You might need more alignment.

In this episode of The Encore Entrepreneur, Lori shares the truth about ideal clients - and why defining your GEM client (Gravitational Pull, Emotionally aligned, Mirror moment) can radically shift how you show up, what you say, and who says “yes” to working with you.

You’ll learn:

• Why we resist getting clear on our ideal client — and how that’s holding you back

• The GEM framework that helps you attract clients who feel like “OMG, this is for me!”

• The second filter every business owner needs: Ready, Willing, and Able

• What happens when your message goes from vague to vibrantly specific

• A simple 10-minute action to help you start speaking directly to the people who need you most
  
  

If you’ve ever found yourself saying, “I could help anyone… so why is no one biting?” - this episode is your turning point.

Schedule a call today!

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

You didn’t start your business to undercharge and feel undervalued. But too many entrepreneurs price their services based on time, tasks, or what feels “reasonable,” especially when the work comes naturally. In this episode of The Encore Entrepreneur, we’re breaking down how that mindset limits your business growth and why it’s time to price based on the value and transformation you deliver.

We’ll explore how to reframe your pricing so it reflects your expertise, the outcomes you create, and the bigger impact you want to make. When you charge in alignment with the results you provide, not only do you build a more profitable business, but you also create more space to give back, support causes you care about, and serve your clients at a higher level. This isn’t just about making money. It’s about building a business that fuels your purpose.

Schedule a call today!

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Ever feel like you’re spinning in circles trying to figure out what kind of support your business actually needs? You're not alone - and no, more Googling isn’t the answer. In this episode, we break down the often - confused roles of coaches, consultants, service providers, and masterminds using a refreshingly simple fishing analogy that makes it all click.

You’ll discover how to assess where you are in your business journey and match that to the kind of support that will actually move you forward. Whether you need strategy, mindset, hands-on help, or community, this episode helps you sort through the noise and make a confident decision about your next step. Because the truth is - figuring it out alone doesn’t make you stronger. It just makes it harder. Let’s fix that.

Schedule a call today!

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Forget the perfect day - what if the secret to a lasting, joy-filled business is designing your ideal perfect week instead? In this episode of The Encore Entrepreneur, Lori challenges the classic “perfect day” exercise and introduces a more flexible, empowering approach: mapping out a week that truly works. Lori shares why planning around your energy, responsibilities, and lifestyle can help you build a business that fits your life - not the other way around.

You'll learn how to create structure without suffocation, set boundaries with clients, and claim the freedom you’ve earned. Lori offers both inspiration and practical strategies, from batching client calls and creating white space to setting communication rules and embracing flexibility. Whether you’re caring for grandkids, tending a garden, or growing a thriving business, this episode invites you to design your time on purpose - not by default.

Schedule a call today!

Want to learn more? Read my BLOG!

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

What if “having it all” isn’t about doing more — but about wanting less of what doesn’t matter? In this episode of The Encore Entrepreneur, Lori challenges the old definitions of success and invites listeners to think deeply about what they truly want in this season of life. It's not about chasing the next big thing — it's about creating a business that finally fits.

Through stories, questions, and powerful mindset shifts, Lori encourages listeners to stop settling for a business that feels like a burden and start building one that feels like a natural extension of who they are. This episode is an invitation to be honest about what matters most and to finally give yourself permission to build a business that supports the life you want to live — not the other way around.

Schedule a call today!

Want to learn more? Read my BLOG!

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori