Think doing it all yourself is the smartest way to save money and stay in control? Think again. In this episode of The Encore Entrepreneur, we’re unpacking the hidden costs of DIY business building - especially for midlife entrepreneurs who are ready for more ease, income, and impact. You’ll discover how doing everything on your own might be draining your time, energy, and creativity - and how support (even in small doses) can create massive momentum.

You’ll also meet Robin - a powerhouse who built her own website, managed every task, and still ended up exhausted, stuck, and unable to grow. Her story is a powerful reminder that support only works when you let it. If you’ve been trying to “do it all” for too long, this episode will help you shift from survival mode to sustainable growth - one small decision at a time.

Schedule a call today!

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

If your offers feel a little all over the place - and your sales feel the same - you’re not alone. In this episode of The Encore Entrepreneur, we’re talking about why too many offers often lead to confusion, not conversion. You’ll learn why simplifying what you sell isn’t limiting - it’s liberating. We also talk about how a clear, focused offer creates more confidence in your marketing, more ease in your sales conversations, and a better experience for your clients.

You’ll also hear a powerful story about an energy worker who resisted choosing a niche or packaging her work… until she realized that focus didn’t box her in - it set her free. If you’ve been juggling too many services or struggling to explain what you really do, this episode will help you shift from scattered to streamlined - and make space for more aligned clients and income.

Schedule a call today!

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

If your discovery calls feel more like free coaching than client conversions, this episode will shift everything. We’re diving into the real reason your calls might be draining your energy and your sales - and what to do instead.

In this episode, Lori walks you through how to choose the right type of discovery call based on how someone found you, and why not every call should look the same. You'll learn how to avoid giving away too much, how to lead with confidence (without pressure), and how to qualify leads using her signature GUIDE Framework - so you can stop guessing and start enrolling more right-fit clients.

You’ll also discover:

• The difference between warm and cold leads - and how your approach should shift

• When (and how much) coaching to give on a discovery call

• Why some people leave the call grateful - but never buy

• The three qualities every ideal GEM client has (Ready, Willing, and Able)

• How to turn a leaky discovery process into a confident client-converting one

Ready to stop coaching and start converting?

Head to the blog to read more about the GUIDE Framework and how to lead discovery calls that actually lead to clients.

Schedule a call today!

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori