Search is changing rapidly in the age of AI, but that doesn’t mean SEO is disappearing. In many ways, it’s actually becoming more important.In this episode I explore how search behaviour is evolving as more people ask detailed questions through tools like ChatGPT and AI-enhanced search engines.

We talk about why long-form content such as blog posts and podcast episodes continues to be one of the most powerful ways for people to discover your work, especially compared with short-lived social media posts.

I also discuss accessibility, metadata, and how thoughtful website structure helps both humans and search engines understand your work.If you want your work to be discoverable for years rather than hours, investing in a good website and meaningful content is one of the most sustainable strategies available.

You are welcome to get on the waitlist for Kind Marketing here:

https://pinkwellstudio.com/kindmarketingwaitlist/

And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Thanks for listening,

Yarrow

In this episode I’m joined by coach, writer and community builder Anne-Marie Zanzal.Anne-Marie supports women who are questioning their sexuality or coming out later in life.

After coming out herself in midlife, she began building a business that helps others to explore identity, grief and transformation with support and community.We talk about the courage it takes to question the life you’re living, and how major identity shifts often come with grief, fear and growth. Anne-Marie shares how finding an online community changed her own journey and eventually led her to create courses, coaching programs and a podcast that now support others navigating similar transitions.We also explore the realities of building a values-aligned business, for example learning through trial and error, creating offerings that genuinely serve people, and finding sustainable ways to do meaningful work without following conventional business models.

Anne-Marie Zanzal is a coach, writer, and community builder who supports people—especially queer women coming out or re-orienting their lives later in life—as they navigate identity, change, and belonging with courage and compassion. An ordained minister and longtime meditation teacher, Anne-Marie brings a deeply human, non-hustle approach to personal growth rooted in self-kindness, shared common humanity, and mindful awareness. Through her courses, workshops, podcast, and online communities, she creates spaces where people can slow down, tell the truth, and reconnect with what actually matters. Her work gently challenges conditioning and “shoulds,” helping people build lives and relationships that feel authentic, sustainable, and alive.

Anne-Marie lives with her wife and family and believes that meaningful change—personal or professional—begins when we allow ourselves to be honest, tender, and fully present. https://annemariezanzal.com/ https://www.linkedin.com/in/annemariezanzal/ https://www.facebook.com/amzanzal https://www.instagram.com/annemariezanzalcoaching/ https://www.tiktok.com/@annemariezanzal?is_from_webapp=1&sender_device=pc https://www.youtube.com/@annemariezanzal

You are welcome to get on the waitlist for Kind Marketing here:

https://pinkwellstudio.com/kindmarketingwaitlist/

And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Thank you for listening!

Love,

Yarrow

Many small businesses struggle not because their work isn’t valuable, but because the pathways for people to buy are unclear.

In this episode I explore the systems that help money flow more easily through your business.We’ll talk about the idea of “no dead ends” in your marketing - this is making sure that wherever someone encounters your work, they understand the next step.I also share practical ways to simplify how people pay you, from transparent pricing and booking systems to clearer communication around timelines and processes.

Finally, we look at the internal systems that support your financial wellbeing: bookkeeping, separating business and personal finances, and developing a calm understanding of your numbers.Good systems don’t just help your business grow, they reduce anxiety and create space for more meaningful work.

You are welcome to get on the waitlist for Kind Marketing here:

https://pinkwellstudio.com/kindmarketingwaitlist/

And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Thanks for listening,

Yarrow