A deep dive into data-driven marketing and entrepreneurship with Dr. Alexa D'Agostino, covering two decades of experience and insights.

• Persistence vs. Delegation: The biggest hurdles to scaling are a lack of persistence for those under $1 million and a CEO's inability to delegate and focus on strategy for those over $5 million.
• Data is More Than Numbers: Data is defined as buying behavior, what customers hate, when they click, and why they don't buy—it’s crucial to listen to what the data is screaming, not to guess.
• The Shift in Content: Polished, overproduced content is hurting conversions. What converts now is "raw, real, fast, unedited" content like screenshots and behind-the-scenes looks, which builds trust and transparency.
• AI as an Amplifier: AI will not take over marketing teams but will change their roles, requiring more strategists. AI is only as good as the knowledge it's trained on, and it amplifies what you know.
• Relentless Execution: Dr. Alexa’s secret sauce is "relentless execution"—moving faster, testing faster, and launching, learning, and tweaking instead of waiting for perfection.
• Avoiding Shiny Object Syndrome: Founders should focus on one offer and scale it to the $750K to $1.5M range to ensure enough profit to hire a dedicated team member before expanding to a second offer.
• Tracking Traction: Traction isn't always revenue; it can be momentum, interest, waitlist sign-ups, or acquisition interest, which indicates the need to pivot or double down.
• Single Channel Focus: Beginning entrepreneurs should focus on mastering one channel (e.g., TikTok for product, LinkedIn for education) where their consumer is, to build community, drive traffic, and avoid burnout.
• Top 3 Data Points: The most important metrics to track are Traffic (are they staying?), Conversion Rate (is the campaign working?), and Cost Per Sale/Lead.
• Low vs. High Ticket Sales Funnel: Social media acts as the top of the funnel to build trust. Low-ticket sales are a volume play, while high-ticket sales require deeper trust and a longer engagement journey (often six months or more).
• Essential Business System: Every founder needs a CRM (even starting with a basic spreadsheet like Excel) to capture leads, keep them warm, and follow up, as leads don't just "pop up."
• Value in the Age of AI: The true value an expert provides is in context, knowledge, and perspective, which AI cannot replicate because it has not lived the experience.

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

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Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

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In this episode, Chris breaks down Elon Musk’s Neuralink: the promises, the problems, and the real concerns no one’s talking about. From medical skepticism to ethical red flags, data transparency, past animal testing issues, hacking risks, and the spiritual implications of tampering with the brain, Chris unpacks whether Neuralink is a revolutionary idea or a dangerous overreach.

MAIN TALKING POINTS:

• What Neuralink claims it can do vs. what’s actually proven
• Lack of transparency and peer-reviewed data
• Skepticism from the medical community
• Ethical concerns and past monkey deaths
• Big Pharma comparisons and bias
• Risks of hacking and mind manipulation
• AI, robotics, and the future of medical breakthroughs
• The spiritual and moral danger of modifying the mind
• Personal reasons Chris isn’t on board with brain implants
• Why believers must stay discerning with new technology

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A deep dive into entrepreneurship with Wes Towers, covering his two decades of experience and insights.

• Early Beginnings: Wes's unconventional start in web design and his decision to launch his own business after a few years in marketing agencies.
• Taking the Leap: The apprehension and opportunities that led Wes to start his own agency, taking over a handful of clients.
• Sales Transformation: How Wes overcame his lack of confidence in sales, learned to be his authentic self, and focused on understanding client needs.
• The Power of Networking: The unexpected benefits of joining a networking group, not just for leads, but for honing his business presentation skills.
• Niche Specialization: The "horror story" that taught Wes the crucial lesson of sticking to his lane and specializing in trades and construction.
• AI and the Future of Business: Wes's perspective on AI as a disruptor and how it forced him to double down on human connections, relationship building, and expertise.
• The Entrepreneurial Rollercoaster: Navigating the ebbs and flows of business over 20 years and the importance of slowing down and refocusing.
• Key Lessons for Growth: The three most important things Wes learned: mastering sales, building and leading a team effectively, and cultivating an abundance mindset.
• Personal Growth through Business: How entrepreneurship amplifies life lessons and Wes's focus on mentoring his children to achieve their own success.
• Evolving Marketing Trends: The shift away from traditional funnels due to the changing value of information and the rise of "Search Everywhere optimization."
• The Art of Storytelling: The impact of storytelling in marketing and how a simple blog post led to a major newspaper feature.

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A punchy mindset reset for entrepreneurs and leaders. Chris unpacks the Alan Watts quote—“You are under no obligation to be the same person you were five minutes ago”—and shows how to flip the next five minutes to your advantage.

• The Alan Watts quote that snaps you out of autopilot
• Why identity is a choice, not a sentence
• Moving vs. stagnating: “If you’re not moving, you’re dying”
• Reframing mistakes from five minutes ago (anger, fear, laziness)
• Choosing happiness, gratitude, and perspective—on purpose
• Setting boundaries and building a backbone without losing kindness
• A simple reflection prompt to break labels and rewrite your story
• Daily practice: decide who you’ll be in the next five minutes

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Elevate Media Podcast, Chris Anderson delivers a wake-up call about excuses, ownership, and action. He dives deep into why most people stay stuck—blaming others, their environment, or circumstances—and how to shift into full accountability to transform your business, health, and life.

Main Talking Points:

• Why excuses keep you from growth and success
• Taking 100% ownership of your results
• Breaking free from the victim mindset
• How to respond instead of react when challenges hit
• Why success requires discomfort and persistence
• Letting go of people who don’t share your vision or work ethic

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Elevate Media Podcast, host Chris Anderson sits down with Andrew Stallings, founder and president of Athelo Group. Andrew redefines athlete marketing in the modern era, having partnered with over 130 brands and properties. With over 15 years of experience shaping how athletes, brands, and media connect, Andrew shares his journey from producing NASCAR radio to building one of the fastest-growing agencies in sports. He discusses the importance of community over currency, navigating challenges in building relationships, and the evolving landscape of athlete partnerships and NIL. Tune in to learn, grow, and elevate your business with insights from a prominent figure in the sports industry.

Main talking points:

• Andrew Stallings' Background: Founder of Athelo Group, an athlete marketing agency, with 15+ years in sports branding.
• Athelo Group's Philosophy: "Community over currency" – building resources for rising sports talent.
• Business Challenges: Emphasizes value, networking, adaptability, and personal journey.
• Timing & Preparation: Importance of planning, backup plans, and consistent work routines.
• Entrepreneurial Mindset: Continuous improvement, managing finances, and balancing self-interest.
• Community as Network: Network extends beyond business; being a connector is key.
• Navigating Egos: Challenge egos inquisitively, offer solutions, and recognize varied approaches.
• Evolving Partnerships: Shift from "sponsorship" to "partnership" and digital engagement.
• Impact of NIL: Concerns about fragmentation and need for more structure in college sports.
• Athlete Marketing: Diversified revenue streams, engaged audiences, and understanding long-term value.
• Advice for Aspiring Professionals: Proactively find and solve problems to advance careers.

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode, Chris Anderson sits down with marathon runner and coach Adam Bennett, who turned his multiple sclerosis diagnosis into a mission of endurance and purpose. Over nearly ten years, Adam ran the equivalent of the Earth’s circumference — 24,901 miles — proving that adversity doesn’t define us, it refines us. From the emotional day of his diagnosis to the support of his family and the lessons he’s learned along the way, Adam’s story is one of relentless perseverance, hope, and leadership through action.

Main Talking Points:

• The emotional moment Adam was diagnosed with multiple sclerosis in 2015
• How he set a goal to run 24,901 miles — the Earth’s circumference
• The power of routine, discipline, and small daily steps
• The importance of family, faith, and community support
• Mentoring others living with MS and inspiring hope
• Lessons from 10 years of resilience, running, and personal growth
• “Run for the Fallen” and honoring fallen heroes
• The mindset of never quitting and always looking where you want your life to go

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Elevate Media Podcast, Chris Anderson sits down with Tim Swindle, a 10-year entrepreneur who turned a fun side project into a nationally distributed success. Tim shares how his first Kickstarter-backed game, Utter Nonsense, went from living room play to being sold in Target and Walmart nationwide. He opens up about overcoming self-doubt, leveraging online trends, and using influencers to launch products that stick.

Discover practical lessons on prototyping, scaling, and marketing your product in today’s crowded digital space. Whether you’re just starting out or looking to scale, Tim’s story offers the strategies and inspiration you need to take action.

Main Talking Points:

• Why execution matters more than the idea
• Overcoming self-doubt and just getting started
• How a Target buyer found his game through UK toy news
• Leveraging influencers and viral trends to create demand
• Turning pickleball and spikeball into a new hit game: Paddle Smash
• Building authentic connections and gathering raw product feedback
• The importance of getting out of your comfort zone

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.