A deep dive into data-driven marketing and entrepreneurship with Dr. Alexa D'Agostino, covering two decades of experience and insights.

• Persistence vs. Delegation: The biggest hurdles to scaling are a lack of persistence for those under $1 million and a CEO's inability to delegate and focus on strategy for those over $5 million.
• Data is More Than Numbers: Data is defined as buying behavior, what customers hate, when they click, and why they don't buy—it’s crucial to listen to what the data is screaming, not to guess.
• The Shift in Content: Polished, overproduced content is hurting conversions. What converts now is "raw, real, fast, unedited" content like screenshots and behind-the-scenes looks, which builds trust and transparency.
• AI as an Amplifier: AI will not take over marketing teams but will change their roles, requiring more strategists. AI is only as good as the knowledge it's trained on, and it amplifies what you know.
• Relentless Execution: Dr. Alexa’s secret sauce is "relentless execution"—moving faster, testing faster, and launching, learning, and tweaking instead of waiting for perfection.
• Avoiding Shiny Object Syndrome: Founders should focus on one offer and scale it to the $750K to $1.5M range to ensure enough profit to hire a dedicated team member before expanding to a second offer.
• Tracking Traction: Traction isn't always revenue; it can be momentum, interest, waitlist sign-ups, or acquisition interest, which indicates the need to pivot or double down.
• Single Channel Focus: Beginning entrepreneurs should focus on mastering one channel (e.g., TikTok for product, LinkedIn for education) where their consumer is, to build community, drive traffic, and avoid burnout.
• Top 3 Data Points: The most important metrics to track are Traffic (are they staying?), Conversion Rate (is the campaign working?), and Cost Per Sale/Lead.
• Low vs. High Ticket Sales Funnel: Social media acts as the top of the funnel to build trust. Low-ticket sales are a volume play, while high-ticket sales require deeper trust and a longer engagement journey (often six months or more).
• Essential Business System: Every founder needs a CRM (even starting with a basic spreadsheet like Excel) to capture leads, keep them warm, and follow up, as leads don't just "pop up."
• Value in the Age of AI: The true value an expert provides is in context, knowledge, and perspective, which AI cannot replicate because it has not lived the experience.

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

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In this episode, Chris breaks down Elon Musk’s Neuralink: the promises, the problems, and the real concerns no one’s talking about. From medical skepticism to ethical red flags, data transparency, past animal testing issues, hacking risks, and the spiritual implications of tampering with the brain, Chris unpacks whether Neuralink is a revolutionary idea or a dangerous overreach.

MAIN TALKING POINTS:

• What Neuralink claims it can do vs. what’s actually proven
• Lack of transparency and peer-reviewed data
• Skepticism from the medical community
• Ethical concerns and past monkey deaths
• Big Pharma comparisons and bias
• Risks of hacking and mind manipulation
• AI, robotics, and the future of medical breakthroughs
• The spiritual and moral danger of modifying the mind
• Personal reasons Chris isn’t on board with brain implants
• Why believers must stay discerning with new technology

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A deep dive into entrepreneurship with Wes Towers, covering his two decades of experience and insights.

• Early Beginnings: Wes's unconventional start in web design and his decision to launch his own business after a few years in marketing agencies.
• Taking the Leap: The apprehension and opportunities that led Wes to start his own agency, taking over a handful of clients.
• Sales Transformation: How Wes overcame his lack of confidence in sales, learned to be his authentic self, and focused on understanding client needs.
• The Power of Networking: The unexpected benefits of joining a networking group, not just for leads, but for honing his business presentation skills.
• Niche Specialization: The "horror story" that taught Wes the crucial lesson of sticking to his lane and specializing in trades and construction.
• AI and the Future of Business: Wes's perspective on AI as a disruptor and how it forced him to double down on human connections, relationship building, and expertise.
• The Entrepreneurial Rollercoaster: Navigating the ebbs and flows of business over 20 years and the importance of slowing down and refocusing.
• Key Lessons for Growth: The three most important things Wes learned: mastering sales, building and leading a team effectively, and cultivating an abundance mindset.
• Personal Growth through Business: How entrepreneurship amplifies life lessons and Wes's focus on mentoring his children to achieve their own success.
• Evolving Marketing Trends: The shift away from traditional funnels due to the changing value of information and the rise of "Search Everywhere optimization."
• The Art of Storytelling: The impact of storytelling in marketing and how a simple blog post led to a major newspaper feature.

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.