E787: Most people think the best way to grow in SEO is by publishing more content. But what if the real secret to ranking higher and getting more traffic is… refreshing the content you already have?

I break down why content refreshes are one of the best (and most underrated) SEO hacks. You’ll learn:
- Why updating old posts often beats creating new ones
- How refreshed content can dramatically improve rankings and CTR
- How to find and fix underperforming pages
- How to use Google Search Console to uncover hidden keyword opportunities
- Real examples of how I use quizzes and updates to keep content fresh

If you want to get more conversions, traffic, and leads without burning out on endless new content creation, this episode is for you.

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Content Refreshes
01:02 SEO Benefits of Refreshing Content
01:53 Practical Tips for Content Updates
02:22 Incorporating New Techniques
03:28 Using Google Search Console
05:19 Final Thoughts and Recommendations

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #growthhacking #digitalmarketing

E786: Use AI quizzes to keep readers on your blog longer and make your content more engaging.

I share exactly how to add quizzes to your posts in three simple levels - from basic to advanced - so you can improve time on site and guide readers toward your most important content.

Here’s what you’ll learn:
- How to create a quick end-of-post comprehension quiz in minutes
- Ways to make quizzes interactive with timers, effects, and confetti
- How to place quizzes mid-article to re-engage readers before they drop off
- Tips for linking quizzes to your newsletter, products, or related articles
- Simple SEO considerations to avoid mistakes with headings and structure

By the end, you’ll have a repeatable method for adding quizzes that:
- Increase reader engagement
- Reduce bounce rates
- Improve SEO signals
- Encourage readers to explore more of your site

This is a straightforward, effective way to make blog posts more valuable for your audience and more competitive in search results.

⭐️ 7 SEO Experiments, Case Studies, and Lessons Learned - https://edwardsturm.com/articles/7-seo-experiments-case-studies-lessons-learned/

⭐️ Parasite SEO, Press Releases & Manipulating AI Overviews - https://www.youtube.com/watch?v=9SyOQgqv9VQ

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to AI Quizzes
00:27 Guest Inspiration: Harpreet
00:59 Level 1: Simple AI Quizzes
03:07 Level 2: Enhanced AI Quizzes
04:44 Level 3: Advanced AI Quizzes
06:01 SEO Best Practices
08:14 Go Further

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #blogging #uiux

E785: Google’s August Spam Update is underway - and it’s already causing massive SEO volatility across sites worldwide.

I break down what’s happening, how Semrush is calling it a “Google Quake,” and what early insights we can pull from the data.

We’ll cover:
- What Google says this update is targeting
- How volatility is at record highs (9.3/10!)
- How sites like AInvest are seeing explosive traffic growth
- What SEOs should monitor right now
- Why this rollout is lasting 3 weeks instead of the usual 7 days

If you want to understand how this update could impact your rankings - and how to stay stable through future updates - this episode is for you.

⭐️ Barry Schwartz's YouTube breakdown - https://www.youtube.com/watch?v=y6G6TUiyIhc

⭐️ 22x SEO Traffic in Under 2 Months - https://edwardsturm.com/articles/22x-seo-traffic-in-under-2-months/

⭐️ Google August 2025 Spam Update Unleashed - https://www.seroundtable.com/google-august-2025-spam-update-40008.html

⭐️ Reddit discussion - https://www.reddit.com/r/SEO/comments/1n0qdrv/google_search_quality_team_have_just_announced/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Update Overview
00:14 Community Reactions and Volatility
00:49 Volatility and Duration of the Update
01:12 Speculations on Future Updates
01:30 Understanding the Impact
01:44 Historical Context of Updates
02:25 Target of the August Spam Update
02:42 Case Study
03:10 AI Traffic Surge
04:13 Content Quality and Compliance
05:17 Global Impact of the Update
05:31 Recommendations for SEO Practitioners

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #digitalmarketing #performancemarketing #technews