E668: The #1 thing to do with a new site isn’t building backlinks…

And if you don’t do this thing, it’s going to create huge headaches for you later on.

The top sites put a ton of thought into this, and even if you’re not a new site, it’s not too late.

Do this to win in SEO: INFORMATION ARCHITECTURE.

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Purpose
00:41 Importance of Information Architecture
01:29 Practical Examples of Information Architecture
03:45 File Names and Image SEO
04:51 Keyword Usage and Programmatic SEO
06:43 Keep Calm and Organize

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#informationarchitecture #webdevelopment #seotips #searchengineoptimization

E667: Nathan Latka shares a startling 16-month Google Search Console screenshot: his impressions are skyrocketing… but his clicks are decreasing.

This is a real-life example of what happens when Google’s AI Overviews take hold.

Then - how to avoid this.

But not JUST how to avoid this… how to actually make AI Overviews, ChatGPT, Gemini, and other AIs recommend your brand - instead of disrupt it.

Don’t end up on the wrong side of history.

🔎 The LinkedIn Post - https://www.linkedin.com/feed/update/urn:li:activity:7323451839914348545/

⭐️ Pareto SEO: The 20% of SEO That Matters - https://edwardsturm.com/articles/pareto-seo/

▶️ How to Find Money-Making Keywords in the Travel Niche - https://www.youtube.com/watch?v=njpklk69HSQ

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Viral SEO Case Study
00:33 Analyzing the SEO Dilemma
01:44 Expert Insights and Explanations
03:14 Impact of AI on SEO
03:46 Targeting Transactional Keywords
04:46 Technical SEO Essentials
06:47 Actual Rankings for Transactional Keywords

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#aioverviews #searchengineoptimization #marketingnews

E666: If you have a page that isn’t ranking at all, which you think should be ranking #1, try this.

I just tried it, and my page went from not ranking at all directly to #1.

March 25, when the change was made.

Week of April 9, I begin ranking #1

The change - take your page that SHOULD be ranking - copy the contents over to a new page and 301 redirect the old page. Submit to Google Search Console. Make tiny changes to avoid duplicate content.

That’s it.

Listen to learn more.

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 A Surprising SEO Discovery
00:12 The Initial Observation
00:31 Understanding the Issue: Non-Ranking Pages
01:45 Exploring SEO Tactics: Refreshing Content
03:26 The Unexpected Solution: Republishing Content
05:12 Detailed Explanation: Topical Authority and Click-Through Rates
07:37 Case Study: Applying the New Strategy
11:16 Final Thoughts and Future Plans

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seohacks #seotricks #seotips #searchengineoptimization