If you’re ready to hire help—or have tried and been burned—this episode is your roadmap. Susan and Melissa walk you through the full process of hiring, training, and managing help that actually helps. You’ll learn how to outsource without frustration, and how to build systems that make delegation (and growth) sustainable.

You’ll learn:

✅ How to prep before you hire (and why it’s the key to success)
✅ What to document before you bring someone on
✅ Where to find the right people—and what to ask before hiring
✅ How to create smart SOPs and clear expectations
✅ The #1 thing most people skip when they hire (and regret later)

Links Mentioned:

Buy Back Your Time by Dan Martell
https://www.buybackyourtime.com/

Fiverr
https://www.fiverr.com/

Episode #63 – Finding the Right Help
https://thesocialsalesgirls.com/what-to-do-when-you-need-new-customers-episode-263/

Thinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get wrong when they try to grow—and the five things you need to do before you scale.

If you’re not profitable now, scaling won’t fix it. It’ll just magnify the problem. Tune in to hear how to prepare your business to grow without burning out or running out of cash.

You’ll Learn:

✅ Why your first step isn’t marketing—it’s accounting
✅ How to know if you’re really ready to scale
✅ What to look for in a bookkeeper (and how to know if they’re doing it wrong)
✅ How to calculate your cost to acquire a customer
✅ How to set aside a “growth fund” so you’re not scaling on fumes

Mentioned in This Episode:

Episode 167 – Price to Maximize Profit https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/

Episode 165 – How to Scale Your Sales https://thesocialsalesgirls.com/how-to-scale-your-sales-episode-165/

Episode 262 – What to Do When You Have More Time Than Money https://thesocialsalesgirls.com/what-to-do-when-you-have-more-time-than-money-in-your-business-episode-262/

Episode 187 – What It Costs to Get a Customer https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/

______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

We all love a good book recommendation—but some books are more than a great read. They change the way you think, work, and lead. In this episode, Susan shares the three books she’s read (and reread) that have had a lasting impact on her business growth, financial mindset, and personal leadership.

These aren’t long reads, but they pack a punch—and they’re worth coming back to again and again.

What You’ll Learn:

✔️ The one book Susan re-reads every year—and why it’s always relevant
✔️ What she did differently after reading Profit First (and how it changed her stress levels)
✔️ Why “Let Them” became her go-to mindset reset
✔️ How each book supports ecommerce owners in totally different, but equally powerful, ways
✔️ Why these books are better tools than any trending tactic

Books Mentioned:

📘 The One Thing by Gary Keller and Jay Papasan
📗 Profit First by Mike Michalowicz
📕 The Let Them Theory by Mel Robbins

______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store owners get stuck—and why hiring someone to “just make your Reels” isn’t the quick fix you think it is.

You’ll hear simple, practical ways to start creating videos that connect with your audience, showcase your products, and drive results—without showing your face or hiring a production team.

What You’ll Learn:

✔️ Why hiring out content creation often backfires
✔️ The one thing you must know before outsourcing any role
✔️ Easy, no-face video ideas that still convert
✔️ Why B-roll and slideshows are smarter than you think
✔️ The key ingredient to live video success
✔️ How to turn your customer questions into high-performing content

RELATED LINKS:

Sign Up for Brand Video Bootcamp

Episode 162 – How to Make a Brand Video

Episode 106 – The TikTok Strategy That Exploded Sylvie’s Sales

Episode 276 – The 3-Part Video Funnel Strategy

Emails That Sell Guide

Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of time. In this episode, we’re sharing the 3 types of videos every store owner needs to grow awareness, increase clicks, and drive conversions—without burning out.

You’ll hear what each video should include, when to use it, and how to measure success (spoiler: it’s not just views).

What You’ll Learn:

✔️ The one video every store owner should start with
✔️ What to say in your brand video (even if you hate being on camera)
✔️ How to use video to drive real clicks to your product pages
✔️ Why live video works best when everything else is already in place

RELATED LINKS:

Birdmoss Brand Video

Birdmoss Product Video

Sew Hungry Hippie Live Video Strategy

Brand Video Bootcamp Waitlist - sign up now!

Build a Massive Audience with a Brand Video — Episode 162

How to Get 1M Eyeballs on Your Product Every Month – Episode 244

Jen Cura has done what most makers only dream of—she’s built a 12-person team that helps her produce one of the most personal, high-touch products you can sell: keepsake “memory” bears made from sentimental clothing.

In this episode, Jen walks us through the framework she used to break down her process, delegate tasks without losing quality, and build a team she trusts—so she could step out of production and into the CEO role.

What You’ll Learn:

✔️ How she broke her handmade process into scalable pieces
✔️ The reason she hired task-specific roles instead of general helpers
✔️ The questions that helped her spot red flags early
✔️ Her training system that builds consistency across her team
✔️ Why this works even if you’re not a maker—and even if you’re hiring your first VA

RELATED LINKS:

The Patchwork Bear

Golden Advice from a Multi-6 Figure Maker

https://thesocialsalesgirls.com/golden-advice-from-a-multi-6-figure-maker-episode-273/

The $500/Hour Job You Should Be Doing
https://thesocialsalesgirls.com/the-500-hour-job-you-should-be-doing-episode-226/

Make your business run without you. Here’s how.

https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/

______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Have you heard of an SEO Funnel?

We talk about the Sales Funnel all the time, but we haven’t talked about how you can create an SEO Funnel. Until now.

Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising.

Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal.

You can apply that same method of thinking to SEO.

Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building your SEO Funnel, and build up more high quality traffic for free.

Ready to get more organic traffic?

Our SEO for Ecommerce Course is now open. In the Course, you’ll learn how to build a powerful SEO Funnel that will consistently grow your organic traffic and sales.

This course is exclusively for Ecommerce store owners, and comes with 2 months of Expert support. Enrollment is limited, so get in now: https://classroom.thesocialsalesgirls.com/seo-for-ecommerce

Get Simple SEO for Store Owners for FREE here: https://learn.thesocialsalesgirls.com/simple-seo-for-store-owners-guide/

When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn’t come until she changed her role, stopped trying to do everything herself, and built a business designed to scale.

In this episode, Katie shares what happened when she outsourced embroidery (spoiler alert- it was a disaster), how she hired her first employee—and then her second—and how she grew her subscription box from 70 to over 400 monthly subscribers by focusing on the numbers that mattered.

What You’ll Learn:

✔️ Why outsourcing didn’t solve her time problem
✔️ How hiring one person helped—and why it wasn’t enough
✔️ The metric that tells her when to grow her team
✔️ How she pays herself based on facts, not feelings
✔️ Why she no longer considers herself a maker—and what she is instead

Related Links:

Check out Katie’s business: Miss Monogram Kids

Get the Profit First Book

The Path To A Full-Time Paycheck From Your Business
https://thesocialsalesgirls.com/the-path-to-a-full-time-pay-check-from-your-business-episode-220/

How Erica supersized her profit and wiped out her stress
https://thesocialsalesgirls.com/how-erica-supersized-her-profit-and-wiped-out-her-stress-episode-223/

3 Things You Can Do To Be More Profitable Today

https://thesocialsalesgirls.com/3-things-you-can-do-to-be-more-profitable-today-episode-219/

______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!