We all love a good book recommendation—but some books are more than a great read. They change the way you think, work, and lead. In this episode, Susan shares the three books she’s read (and reread) that have had a lasting impact on her business growth, financial mindset, and personal leadership.

These aren’t long reads, but they pack a punch—and they’re worth coming back to again and again.

What You’ll Learn:

✔️ The one book Susan re-reads every year—and why it’s always relevant
✔️ What she did differently after reading Profit First (and how it changed her stress levels)
✔️ Why “Let Them” became her go-to mindset reset
✔️ How each book supports ecommerce owners in totally different, but equally powerful, ways
✔️ Why these books are better tools than any trending tactic

Books Mentioned:

📘 The One Thing by Gary Keller and Jay Papasan
📗 Profit First by Mike Michalowicz
📕 The Let Them Theory by Mel Robbins

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Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store owners get stuck—and why hiring someone to “just make your Reels” isn’t the quick fix you think it is.

You’ll hear simple, practical ways to start creating videos that connect with your audience, showcase your products, and drive results—without showing your face or hiring a production team.

What You’ll Learn:

✔️ Why hiring out content creation often backfires
✔️ The one thing you must know before outsourcing any role
✔️ Easy, no-face video ideas that still convert
✔️ Why B-roll and slideshows are smarter than you think
✔️ The key ingredient to live video success
✔️ How to turn your customer questions into high-performing content

RELATED LINKS:

Sign Up for Brand Video Bootcamp

Episode 162 – How to Make a Brand Video

Episode 106 – The TikTok Strategy That Exploded Sylvie’s Sales

Episode 276 – The 3-Part Video Funnel Strategy

Emails That Sell Guide

Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of time. In this episode, we’re sharing the 3 types of videos every store owner needs to grow awareness, increase clicks, and drive conversions—without burning out.

You’ll hear what each video should include, when to use it, and how to measure success (spoiler: it’s not just views).

What You’ll Learn:

✔️ The one video every store owner should start with
✔️ What to say in your brand video (even if you hate being on camera)
✔️ How to use video to drive real clicks to your product pages
✔️ Why live video works best when everything else is already in place

RELATED LINKS:

Birdmoss Brand Video

Birdmoss Product Video

Sew Hungry Hippie Live Video Strategy

Brand Video Bootcamp Waitlist - sign up now!

Build a Massive Audience with a Brand Video — Episode 162

How to Get 1M Eyeballs on Your Product Every Month – Episode 244