What if nearly half your sales came from email—without running lead ads or chasing every marketing trend?

In this episode, Susan sits down with Melanie, the founder of Beads in Style. Melanie has completed Reliable Revenue three times, and the backend she's built reflects it—clean data, strong engagement, and forms that are all pulling their weight.

But now she wants to grow her list from 300 to 750 leads per month. Together, they dig into the real numbers behind that goal, the opt-ins that are quietly generating revenue every day, and the simple levers she can pull next—without blowing up her ad budget or burning herself out.

• Why Melanie's list performs so well

• How to calculate your real cost per lead using the simplest math possible

• How she uses pop-ups to bring in meaningful revenue

• The traffic strategy Susan recommends when all your submit rates are already strong

• What it would take—financially and operationally—to hit her goal of 750 new leads a month

RELATED LINKS

Check out Melanie's website here: https://beads-n-style.com

Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue

Make your business run without you. Here's how: https://www.thesocialsalesgirls.com/blog/make-your-business-run-without-you-heres-how-episode-201

How to 2x Hayley's Online Sales: https://www.thesocialsalesgirls.com/blog/how-to-2x-hayleys-online-sales-episode-296

A year of results that will shock you: https://www.thesocialsalesgirls.com/blog/a-year-of-results-that-will-shock-you-episode-120

What if the key to scaling your handmade business isn't launching more products—but doing less, better?

In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's growing fast—without paid ads. They dive into how Janine doubled her online sales, what's working behind the scenes, and the systems she's using to scale her business in a sustainable way.

Whether you're handmade, small batch, or just trying to get more from your existing traffic, this episode will give you fresh ideas and actionable strategies.

What You'll Learn:

• The exact organic tactics that brought in 132 new customers this year—no ad spend

• The smart move she can make with a gated sales page—and why you should steal it

• How a monthly "numbers morning" keeps her business focused and profitable

• Why this isn't the time for ads—and what to do instead to get more leads now

• How to use collaborations to grow faster—without relying on influencers or TikTok

RELATED LINKS

Learn More About Janine's Brand at: wheatandwildflower.ca
Instagram & Facebook: @wheatandwildflower.ca

Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue

Organic Sales: Don't miss these 2 strategies https://www.thesocialsalesgirls.com/blog/organic-sales-dont-miss-these-2-strategies-episode-282

The free strategy that got 1600 leads and 34 new customers https://www.thesocialsalesgirls.com/blog/the-free-strategy-that-got-1600-leads-and-34-new-customers-episode-281

The best strategy for Organic Growth https://www.thesocialsalesgirls.com/blog/the-best-strategy-for-organic-growth-episode-119

Are you still spending your time on something you told yourself you'd stop doing a year ago?

That's where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid product line. But now she's looking to create more profit—and more space—so she can focus on the work she loves.

In this live coaching call, we walk through how to step out of production mode and into the next phase of business. If you're still stuck doing the parts of the job that wear you down (even after all your progress!), this conversation will hit home.

What You'll Learn:

• Why "just doing that one task" is keeping you from thinking clearly about what you actually want your work days to look like
  
  The hidden downside of staying in labor roles as the owner (even when they feel easy or efficient)

• The real barriers to creating freedom in your schedule—and how to move past them

• What makes you a risky bottleneck (and how to fix it)

• How to identify which labor to delegate and structure it so your margins stay intact

RELATED LINKS:

Check out Ellie's site here: www.klumhouse.com

Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue

Hiring Help—Get Set Up for Success. https://www.thesocialsalesgirls.com/blog/hiring-help-get-set-up-for-success-episode-280

Do this now and be more profitable https://www.thesocialsalesgirls.com/blog/do-this-now-and-be-more-profitable-episode-204