In this episode, Josh breaks down our exact Meta Ad campaign structures, what to expect, how to budget, and how to create the right ads–as well as some additional considerations.

If you'd like to get access to our BFCM Meta Ads Kit, click here. (Ad setting cheat sheets, when to scale/kill things, our brand's BFCM ad/email examples, and our BFCM Live Tracker.)

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

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Three years ago, Allyson Kuhns was generating just over $3,000 per MONTH in sales. Now, she earns nearly $50,000 in four days during product launches. In this episode, we break down everything she did leading up to and through the promotion of a new product launch for her dog scarves!

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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In this episode, Robert and Josh provide a full account of October for all three brands. We will break down what worked, what went wrong, and what we are doing to pursue our first million-dollar month in November.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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Giveaways are an incredibly easy way to grow your email list, expand your audiences, and drive sales. In this episode, we break down our giveaway lead-gen strategy and the results of a recent campaign we ran over the span of a week to add over 5,000 email subscribers for The Quirky Mouse.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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Welcome to the scaling strategy that’s part Meta mastery, part holy water, and part “I’ve lost my mind trying to scale these dang ads.”

This podcast is the audio from our recent in-person event, where Josh unpacks how Meta’s algorithm has evolved from “just target women who like dogs and wine” to a full-blown AI brain that demands context, not just good vibes.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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It's good to get in the room with other people doing what you're doing. But in the internet age it gets increasingly harder. A few weeks ago, Josh and Dylan got back from Smart Marketer and in this episode they're going to recap their 11 takeaways after talking to someone at Meta that actually knows what's going on, multi 8 and 9 figure brands, ecommerce strategists, creative strategists, and the Smart Marketer team.

At the end of this episode we break down all of our findings that are Meta specific that we kept hearing over and over in conversations and on stage.

A huge thank you to Molly Pittman and the Smart Marketer team for making us feel like family and putting on such a wonderful event!

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
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We just crossed $300K in September sales for our partner brands across Shopify and Amazon on the road to $1M in sales this November.

In this episode, I brought on (for the first time ever) Robert Reyes who is our Marketing Director for the brands & Ecommerce Alley. He broke down what worked, what went wrong, and what projects we’re prioritizing going into November to triple sales.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Most entrepreneurs think they know exactly what their customers, team, or business needs. We used to believe that too, until I realized feedback loops are the secret systems every great company builds into their DNA.

In this episode, we’ll break down why feedback matters, where you should be using it, and the biggest trap that distorts it… survivorship bias.

We share how we use feedback loops inside our programs, events, and team check-ins, plus the five rules for creating a system that actually works. By the end, you’ll know how to collect feedback in a way that scales, what to ignore, and how to innovate in a way that keeps people around longer.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |