Episodios

  • How a Former Air Force Pilot Transformed Software Development | Military Leadership in Tech with Nate Amidon
    Nov 6 2025


    In this compelling episode of EO Voices, host Brent Peterson sits down with Nate Amidon, CEO of Form 100 Consulting, to explore the fascinating intersection of military aviation and modern software development. Nate's unique journey from flying C-17 cargo planes in the Air Force to leading an agile consulting firm reveals powerful insights about leadership, communication, and executing under pressure.


    Discover how military principles translate seamlessly into software development success. Nate breaks down why plans never survive "first contact with the enemy" and how agile methodologies mirror combat aviation strategies. He shares battle-tested frameworks for alignment, communication, and implementing what he calls the "MVP" – Minimum Viable Process – that prevents both organizational chaos and process paralysis.


    This conversation goes deep into the critical importance of documentation, two-way communication, and why your software team needs to answer one fundamental question: "Why do we exist?" Nate reveals how hiring former military officers brings exceptional leadership to enterprise software organizations and shares insights on helping veterans transition successfully into the private sector.


    We explore the Entrepreneur Operating System (EOS), Nate's experience in the Entrepreneurs' Organization (EO), and how structured frameworks create business success. The discussion tackles AI's role in software development, distinguishing hype from reality, and how these tools serve as "nail guns versus hammers" – still requiring expertise to build the house.


    Whether you're leading a software team, transitioning from military service, or seeking better project management strategies, this episode delivers actionable insights from someone who's navigated both high-stakes aviation and enterprise software development.


    Chapters:

    0:00 - Introduction & Opening Joke
    1:20 - Nate's Background: From Air Force Pilot to Agile Coach
    4:28 - Agile vs Waterfall: Why Plans Don't Survive First Contact
    7:04 - The Minimum Viable Process Framework
    8:16 - Documentation & Communication: Learning from Military Bureaucracy
    10:11 - EOS and Entrepreneur Operating System Principles
    12:00 - The Value of EO (Entrepreneurs' Organization)
    13:28 - How Aviation Checklists Improve Software Development
    15:23 - Balancing Coaching with Advice-Giving
    17:47 - AI's Role in Software Development: Separating Hype from Reality
    21:08 - Shameless Plug & How to Connect with Nate


    Connect with Nate Amidon:

    Website: https://form100consulting.com
    Email: nate.amidon@form100consulting.com
    LinkedIn: Nate Amidon


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    19 m
  • How Robotically Handwritten Letters Transform Customer Engagement with James Schutrop
    Nov 5 2025

    In this conversation, James Schutrop from Scribe discusses the innovative approach of using robots to create handwritten letters, emphasizing the importance of personal touch in a world overwhelmed by digital communication. He explains how Scribe's technology integrates with CRM systems to automate the process of sending personalized thank-you letters, enhancing customer engagement. The discussion also covers the significance of authenticity in marketing, particularly through the removal of postmarks to maintain the illusion of a personal touch.


    Takeaways

    Scribe automates handwritten letters to enhance customer appreciation.
    People are overwhelmed by digital communication and crave personal interaction.
    Handwritten letters can significantly improve customer engagement.
    The technology uses real pens to create authentic-looking letters.
    Postmark removal is crucial for maintaining authenticity in marketing.
    Automation allows businesses to send personalized letters without manual effort.
    The handwritten letters are designed to look like they come from a friend or family member.
    Scribe's system integrates seamlessly with existing CRM platforms.
    The event highlights practical strategies for e-commerce businesses.
    Authenticity in marketing is essential to avoid customer skepticism.

    Chapters

    00:00 Introduction to Scribe and Handwritten Automation
    02:57 The Importance of Personal Touch in Marketing
    05:42 Postmark Removal and Authenticity in Handwritten Letters

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    8 m
  • Finding Success Beyond the Checkbox with Saahil Mehta
    Oct 30 2025

    In this episode of EO Visions, Saahil Mehta shares his journey as an entrepreneur and coach, discussing the importance of peer learning within the Entrepreneurs' Organization (EO). He reflects on his personal definition of success, which led him to create a framework based on the 'seven summits' of life. Saahil emphasizes the need for balance between personal and professional life, sharing insights on how to avoid burnout and empower others in business. He also discusses his coaching philosophy, focusing on asking the right questions to help clients find their own answers. The conversation concludes with practical advice for leaders on seeking feedback and fostering personal growth.


    Takeaways

    Saahil runs four businesses and enjoys skiing and mountaineering.
    Peer-to-peer learning in EO was a key motivator for Saahil.
    Success is a personal definition, not a societal standard.
    The 'seven summits' framework helps define success in life.
    Balancing business responsibilities with personal life is crucial.
    Empowering others in business leads to better outcomes.
    Coaching should focus on asking questions, not giving advice.
    Small steps lead to significant changes over time.
    Feedback should focus on future improvements, not past mistakes.
    Personal development is essential for long-term success.

    Chapters

    00:00 Introduction to Saahil Mehta
    02:07 Saahil's EO Journey and Peer Learning
    05:05 Redefining Success: The Seven Summits
    10:02 The Seven Areas of Happiness and Success
    12:54 Navigating Business Challenges and Delegation
    16:03 Coaching Philosophy: Empowering Through Questions
    19:55 Closing Thoughts and Feed Forward Concept

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    23 m
  • Blind CEO Runs 17 Marathons & Transforms Lives | EO Visionary Voices with Dr. Randy Pierce
    Sep 25 2025

    In this episode of EO Visionary Voices , Dr. Randy Pierce, president and CEO of Future Insight, shares his journey of overcoming challenges as a visually impaired runner and how it parallels with business success. He emphasizes the importance of goal setting, teamwork, and accountability in both running and entrepreneurship. Dr. Pierce also discusses the impact of AI on business dynamics and the necessity of maintaining human connections in the workplace. The conversation concludes with insights into the mission of Future Insight and the importance of community in supporting those with vision loss.


    Takeaways

    • Dr. Randy Pierce is the CEO of Future Insight, focusing on vision rehabilitation.
    • Running has become a team sport for Dr. Pierce due to his visual impairment.
    • Setting goals is crucial for personal and professional growth.
    • The journey of training for a marathon mirrors the process of achieving business goals.
    • Teamwork is essential; together everyone achieves more.
    • Accountability should be viewed as a positive reward, not a punitive measure.
    • AI is transforming business landscapes, but human connections remain vital.
    • The process of achieving goals should be enjoyable, not just focused on the end result.
    • Listening to negative thoughts is passive; one should actively change the narrative in their head.
    • Building community is key to supporting individuals with vision loss.


    Chapters

    00:00
    Introduction to Dr. Randy Pierce and His Role

    02:09
    The Journey of Running and Overcoming Challenges

    04:03
    The Importance of Goal Setting and Action

    06:07
    Connecting Running with Business Goals

    08:48
    The Role of Teamwork in Achieving Success

    11:48
    Navigating Accountability in Business

    13:54
    Comparing Running and Mountain Climbing

    16:11
    The Impact of AI on Business and Team Dynamics

    19:01
    Closing Thoughts and Future Insight

    19:45
    UE - Outtro All AV version 1.mp4

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    22 m
  • From People-Pleaser to CEO: How to Say No and Build Boundaries in Business | EO Visionary Voices with Jen Fry
    Sep 3 2025

    In this powerful episode of EO Visionary Voices, host Brent Peterson sits down with Dr. Jen Fry, CEO of Coordle and author of "I Said No: How to Have a Backbone and Boundaries Without Being a Jerk." As a professional speaker specializing in conflict resolution and culture, and founder of a tech company revolutionizing group travel and sports tourism, Jen brings invaluable insights on leadership, entrepreneurship, and the art of saying no.


    Jen shares her journey from being a "kind asshole" (her words!) to becoming a successful entrepreneur who helps others build essential boundary-setting skills. She reveals why conflict is actually a mental health issue and how leaders can create cultures where failure becomes a learning opportunity rather than a career-ending event.


    Throughout this engaging conversation, you'll discover practical strategies for setting boundaries without being a jerk, how to handle rejection in business, and why your best entrepreneurial lessons come from your worst failures. Jen also breaks down the critical difference between being nice versus being kind, and shares her unique approach to leadership that encourages innovation while maintaining accountability.


    Whether you're struggling with people-pleasing tendencies, looking to improve your leadership skills, or building your own business, this episode provides actionable insights that will transform how you approach difficult conversations and decision-making in professional settings.


    Chapters:

    • 00:00 Introduction to Dr. Jen Fry and Coordle
    • 01:30 The Free Joke Project
    • 02:49 The Origin of "I Said No"
    • 05:29 Applying Boundaries to Business Leadership
    • 07:13 Setting Feelings Aside in Business Decisions
    • 10:02 When Leaders Should Listen vs. Say No
    • 13:59 Learning Entrepreneurship Through Failure
    • 15:37 Teaching Teams to Learn from Failure
    • 19:59 Shameless Plug: "I Said No" Book


    Follow Talk Commerce on your favorite platform:

    • YouTube: https://www.youtube.com/@talkcommerce
    • Bluesky: https://bsky.app/profile/talkcommerce.bsky.social
    • Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656
    • Spotify: https://open.spotify.com/show/7Alx6N7ERrPEXIBb41FZ1n
    • Twitter: @talkingcommerce
    • LinkedIn: https://www.linkedin.com/company/talk-commerce
    • Facebook: https://www.facebook.com/talkingcommerce
    • Website: https://talk-commerce.com/
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    22 m
  • The Adaptive Leader: Embracing Vulnerability and Generational Wisdom with Jennifer Jensen
    Aug 26 2025


    In this powerful episode of EO Visionary Voices, we dive deep into the world of authentic leadership with Jennifer Jensen, founder of Authentic Leader. Discover why traditional leadership approaches are failing in today's multigenerational workplace and learn the revolutionary strategies that are transforming how successful entrepreneurs lead their teams.


    Jennifer shares her unique perspective on the critical difference between performance leadership and authentic leadership, revealing why vulnerability isn't weakness—it's your competitive advantage. From navigating generational differences to implementing reverse mentorship programs, this conversation is packed with actionable insights that will transform your leadership approach.


    You'll learn why investing in your people delivers the highest ROI of any business strategy, how transparency builds trust that drives innovation, and the surprising truth about what today's workforce really wants from their leaders. Jennifer's approach to unlearning outdated leadership myths while embracing adaptive leadership principles offers a roadmap for entrepreneurs ready to elevate their organizational culture.


    Whether you're leading a startup, scaling a business, or managing diverse teams across generations, this episode provides the tools and mindset shifts needed to become the authentic leader your organization needs. Don't miss Jennifer's insights on coaching, advisory services, and the power of developing leaders at every level of your organization.


    Chapters:

    00:00 - Introduction to Authentic Leadership with Jennifer Jensen
    03:23 - The Journey of Leadership Development and Entrepreneurial Growth
    06:07 - Performance vs. Authentic Leadership: Understanding the Difference
    09:10 - Generational Differences in Leadership and Workplace Dynamics
    12:23 - The Importance of Vulnerability in Leadership Success
    15:25 - Closing Thoughts and Leadership Resources


    This episode is essential viewing for entrepreneurs, business leaders, and anyone committed to building high-performing teams through authentic leadership principles.



    This has been produced in cooperation with Talk Commerce

    Follow Talk Commerce on your favorite platform:

    • YouTube: https://www.youtube.com/@talkcommerce
    • Bluesky: https://bsky.app/profile/talkcommerce.bsky.social
    • Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656
    • Spotify: https://open.spotify.com/show/7Alx6N7ERrPEXIBb41FZ1n
    • Twitter: @talkingcommerce
    • LinkedIn: https://www.linkedin.com/company/talk-commerce
    • Facebook: https://www.facebook.com/talkingcommerce
    • Website: https://talk-commerce.com/
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    17 m
  • Building Ancient Traditions in the Digital Age: 29 Years of E-commerce Evolution with Michael Shapiro
    Aug 19 2025

    In this compelling episode, we explore the remarkable 29-year journey of Michael Shapiro, who founded Ketubah.com in 1996 and has successfully navigated the ever-changing landscape of e-commerce. From his early career setbacks to building a thriving business around the ancient Jewish tradition of the Ketubah (marriage contract), Michael shares invaluable insights about resilience, innovation, and the art of adapting traditional businesses for the digital age.

    Guest Bio

    Michael Shapiro is the founder and visionary behind Ketubah.com, one of the oldest continuously operating e-commerce sites, launched in 1996. With a background in history, political science, and brand management at Procter & Gamble, Michael left the corporate world to build a business that bridges ancient Jewish traditions with modern technology. He leads a team of nine and has recently authored "Ketubah Renaissance," a coffee table book chronicling the modern revival of Jewish marriage contracts.


    Business Evolution & Technology

    • Platform Journey: HTML → ColdFusion → WordPress/WooCommerce
    • AI Integration:
      • HebrewNamer.com: AI-powered Hebrew name suggestion tool
      • AI Ketubah text writing assistant with multiple styles (traditional to Shakespearean)
      • Behind-the-scenes order processing automation
    • Building custom functionality on standardized platforms


    Leadership & Team Building

    • Transitioning from hands-on founder to visionary leader
    • Building a team of 9 that brings their own innovative ideas
    • Working with a Director of Operations (EOS-style integrator role)
    • The joy of having team members contribute creative solutions


    Creative Projects

    • "Ketubah Renaissance" Book: Coffee table book documenting 60+ years of modern Ketubah artistry
    • 12-year journey from initial idea to publication
    • Working with demanding editors and the growth process
    • Publishing with Jewish Publication Society, releasing August 1st


    Notable Quotes

    "It's not just they're implementing my ideas, they're bringing their ideas. And that's something that has been a long-term goal for me."


    "I have a very well-developed creative side... connecting the dots in ways that perhaps other people haven't."


    "Writing the book was a labor of love and sometimes a labor of hate."

    Connect with Michael Shapiro

    • Website: Ketubah.com
    • Email: info@ketubah.com
    • Instagram: @Ketubah.com
    • LinkedIn: Michael Shapiro
    • Book Pre-order: "Ketubah Renaissance" on Amazon

    Chapters

    00:00
    Introduction to Michael Shapiro and Ketubah

    02:24
    Michael's Journey to Entrepreneurship

    07:43
    Understanding Ketubah: The Jewish Marriage Contract

    09:33
    The Creative Vision Behind Ketubah

    13:15
    Leveraging AI in Ketubah and Hebrew Namer

    14:39
    Seasonality and Trends in the Ketubah Business

    15:42
    Exploring EOS and Business Strategies

    16:44
    The Ketubah Renaissance Book Project

    19:06
    E-commerce Evolution and Platform Migration

    21:53
    Closing Thoughts and Shameless Plug


    This has been produced in cooperation with Talk Commerce


    Follow Talk Commerce on your favorite platform:

    • YouTube: https://www.youtube.com/@talkcommerce
    • Bluesky: https://bsky.app/profile/talkcommerce.bsky.social
    • Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656
    • Spotify: https://open.spotify.com/show/7Alx6N7ERrPEXIBb41FZ1n
    • Twitter: @talkingcommerce
    • LinkedIn: https://www.linkedin.com/company/talk-commerce
    • Facebook: https://www.facebook.com/talkingcommerce
    • Website: https://talk-commerce.com/
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    25 m
  • Why Everything You Think About Success is Wrong - Alfredo Mathew Breaks the Rules
    Aug 12 2025

    In this episode of Uncharted Entrepreneurship, Alfredo Mathew III shares his journey from educator to entrepreneur, emphasizing the importance of community, teamwork, and shared prosperity in business. He discusses the role of AI as a tool rather than a replacement for human collaboration and highlights the need for diverse teams to foster innovation. Alfredo also explores the concept of shared prosperity, advocating for economic structures that allow small businesses to thrive alongside larger enterprises.


    Takeaways

    • Alfredo Mathew III is a co-founder of ESO Ventures and SPCC One.
    • He transitioned from education to entrepreneurship seeking new challenges.
    • Alfredo emphasizes the importance of community in creating value.
    • AI is a tool, not a replacement for human interaction.
    • Building effective teams requires diverse skill sets and perspectives.
    • Feedback from a team is crucial for refining ideas.
    • Shared prosperity is essential for economic growth.
    • Small businesses need access to capital and contracts to compete.
    • Alfredo is focused on creating ecosystems for local businesses.
    • He encourages collaboration among entrepreneurs for mutual success.


    Chapters

    00:00
    From Educator to Entrepreneur: Alfredo's Journey

    05:10
    The Role of Community in Business

    10:14
    Team Dynamics and the Importance of Diversity

    15:02
    Shared Prosperity: Building a Better Economic Future

    18:56
    UE - Outtro All AV version 1.mp4

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    21 m