The Duct Tape Marketing Podcast Podcast Por John Jantsch arte de portada

The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

De: John Jantsch
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!© John Jantsch. All rights reserved. Economía Marketing Marketing y Ventas
Episodios
  • Upskilling Your Team for What's Next
    Feb 26 2026

    The rules of hiring have changed—and many small business owners are still playing by an outdated talent playbook. In this episode, John Jantsch sits down with Rob Levin to explore how to upskill employees for AI, navigate the ongoing talent shift, and build a future-ready team for small and midsize businesses. They discuss why culture and KPIs matter more than ever, how to redesign workflows with an AI-first mindset, and what it really takes to manage AI instead of being replaced by it. If you want to create a resilient organization that thrives amid rapid technological change, this conversation is your roadmap.

    Today we discussed:

    00:00 The New Talent Playbook Explained

    05:43 The Hidden Talent Crisis for SMBs

    07:12 AI Upskilling for Small Business Teams

    12:00 Building Culture in Remote Teams

    14:56 Over-Communication and KPI Clarity

    17:30 Using AI to Design Smarter KPIs

    20:28 AI, Job Security, and Team Buy-In

    22:00 Book, Resources, and Final Thoughts

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    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts

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    23 m
  • Why Voice AI Is Ready for Prime Time
    Feb 25 2026

    Voice agents are moving from novelty to true revenue infrastructure—and businesses that treat them like strategic roles instead of talking FAQs are pulling ahead. In this episode, John Jantsch sits down with Ryan Murha of Yodify to explore how purpose-built voice AI agents can qualify leads, guide buyers, facilitate conversations, and even create new revenue streams for creators and brands. They break down how multi-layered LLM orchestration, brand voice alignment, and AI guardrails reduce hallucinations and improve real-world performance. If you're curious about using voice AI for business development, customer experience automation, or scalable personalization, this conversation shows why voice AI is finally ready for prime time.

    Today we discussed:

    00:00 Voice AI Fundamentals

    02:32 Prompt Strategy, Personas, and Sales Roles

    05:17 Critically Thinking Voice Agents

    08:33 Voice Agent Framework

    10:02 AI Transparency, Ethics, and Trust

    11:43 Building and Testing AI Agents

    14:59 Guardrails, Gemini, and Limitations

    16:41 Integration, Monetization, and Pilots

    19:59 Closing Thoughts and Contact Info

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts

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    21 m
  • Build a Business People Can't Imagine Losing
    Feb 19 2026

    Building a Business People Can't Imagine Losing starts with a bold idea: love is the most powerful force in business. In this episode, Marcus Buckingham explains why experience intelligence drives customer loyalty, employee engagement, and sustainable business growth. You'll learn how to design experiences that move people from satisfaction to true advocacy using a five-step emotional blueprint. If you want to create emotional connection, strengthen brand loyalty, and build a company customers and employees can't imagine a world without, this conversation shows you how.

    Today we discussed:

    00:00 Why Love Belongs in Business

    03:25 Measuring Love and Experience Intelligence

    07:22 Designing Consistent Experiences

    11:57 Broken Experiences and Process Thinking

    14:33 Designing Love Into Onboarding

    18:22 Love as a Strategic Advantage

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts

    Más Menos
    23 m
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