John Jantsch sits down with LinkedIn expert Lorenzo Johnson to break down the four pillars of social selling that drive real results. Lorenzo explains how to improve your LinkedIn SSI score, build trusted relationships, and create value-driven content that stands out in a sea of generic AI posts. You'll learn why video, carousel posts, and authentic engagement outperform automation—and how to optimize your professional brand for 2026. If you're looking for best practices for social selling on LinkedIn, this episode delivers a clear blueprint you can put into action today.

Today we discussed:

00:00 Introduction
00:33 Meet Lorenzo Johnson
01:10 LinkedIn in 2026
01:24 The New Landscape
03:47 AI's Impact on LinkedIn
04:53 Social Selling Index
08:11 Profile Optimization Tips
10:24 Long-Term Selling Strategy
12:46 Best Outreach Tools
16:24 Tool Compliance Rules
19:03 Measuring Your Success

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Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares hard-won lessons from 16+ years helping businesses avoid costly mistakes. Learn how to spot red flags, demand transparency, and build a partnership based on strategy—not secrecy. Perfect for anyone ready to own their marketing and stop getting trapped in bad contracts.

Today we discussed:

00:00:00 Introduction
00:02:50 Why Marketing Is Hard
00:04:26 10 Questions Overview
00:05:14 Question 1: Asset Ownership
00:07:20 Question 2: Measuring Success
00:09:11 Question 3: Strategy Alignment
00:11:09 Question 4: Contract Terms
00:12:11 Question 6: Reporting Standards
00:12:23 Question 5: Team Interaction
00:13:04 Question 7: AI Integration
00:15:12 Question 8: Keep Your Team Involved
00:17:48 Question 10: What You'll Learn

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*This is a rerun of a previous DTM episode.

Keith Lauver is a serial entrepreneur, seasoned marketing strategist, and founder of Atomic Elevator, the company behind Ella—an AI-powered marketing platform transforming how brands approach strategy and execution. He has launched six companies and raised over $34 million through product-driven growth. In this episode, Keith shares how High Definition Marketing and AI tools like Ella are redefining marketing for small businesses and agencies alike. Discover how to align your marketing strategy with execution, break through brand stagnation, and drive real business growth with smarter, not louder, tactics.

Today we discussed:

00:00 Introduction

00:41 What is High Definition Marketing?

01:59 How Has Marketing Strategy Changed?

08:17 ELLA and DTM Partnership

12:52 ELLA Elevates Your Marketing Team

16:46 How are AI Tools Evolving?

More About Keith Lauver:

Check out Keith Lauver's Website: https://www.atomicelevator.com

Connect with Keith Lauver's on LinkedIn: https://⁠www.linkedin.com/in/keithdlauver/⁠

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts