Victoria Downing, president of Remodeler’s Advantage, has been leading top-performing peer groups for over three decades, helping business owners across North America achieve greater profits, stronger leadership, and better work-life balance. In this episode, she reveals how the structure, accountability, and shared wisdom of peer groups can cut your growth timeline in half. From managing group dynamics to fostering a culture of investment in teams, Victoria shares proven strategies any entrepreneur can apply to thrive.

Today we discussed:

00:00 Start
00:53 Introducing Victoria Downing
01:34 Remodelers Advantage Vision
02:58 Peer Groups as the Core Tool
04:06 Peer Group Structure & Impact
05:33 Adding Tactical Roles
07:23 Challenges for Remodelers
09:17 Peer Accountability & Transparency
11:54 Tech & Innovation
13:25 Group Dynamics & Placement
16:33 Success Stories
18:26 Other Peer Group Models
19:22 Industry Trends & Future

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Sara Nay is the CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models. With over 15 years of experience helping small businesses grow, Sara returns to discuss the powerful concept of owning your marketing strategy. In this episode, she unpacks the shift away from outdated agency models toward building lean, AI-enabled systems and internal capabilities. Learn how to take control, simplify your marketing, and build lasting assets that fuel growth.

Today we discussed:

00:00 Introduction
00:52 Introducing Sara Nay
03:30 Costs and Risks of Outsourcing Marketing
06:31 Simplifying Marketing Through Focus and Strategy
08:29 Importance of Strategy Over Tactics
10:39 Evolving Marketing Roles: From Doers to Orchestrators
14:37 Adapting to AI: Career Mindset and Skill Development
16:34 Marketing Execution as an Asset: Owning vs Renting
19:27 The Role and Evolution of the Fractional CMO

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Rhea Allen is the President and CEO of Pepper Shock Media, host of The Marketing Expedition Podcast, and a branding expert who helps businesses build unforgettable brands from the inside out. In this episode, she dives deep into the connection between culture and branding — and why your internal team is the foundation of how the world sees your business. Discover practical strategies for aligning HR and marketing, fostering employee buy-in, and using storytelling to shape a culture that truly represents your brand.

Today we discussed:

00:00:00 Start
00:00:52 Introducing Rhea Allen
00:01:39 Culture vs. Brand
00:02:45 Hiring for Culture Fit
00:03:46 Culture & Brand Camp
00:05:27 Team Buy-In Through Values
00:06:29 Storytelling in Culture
00:07:47 Storytelling in Marketing
00:08:31 Rise of Authentic Stories
00:10:28 Authenticity vs. AI
00:13:19 Fun & Engagement in Culture
00:18:21 Culture ROI: Retention & Happiness
00:19:52 Final Thoughts
00:21:36 Closing & Contact Info

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