The Digital Remodeler Podcast Por Carl Willis - Remodeling Marketing Team arte de portada

The Digital Remodeler

The Digital Remodeler

De: Carl Willis - Remodeling Marketing Team
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The Digital Remodeler is a podcast that explores the latest trends, tools, and strategies for transforming your home remodeling business in the digital age.

Join host Carl Willis, a seasoned home services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable home remodeling business in today's ever-evolving market.

Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your business and thrive in the digital world.

© 2026 The Digital Remodeler
Economía Marketing Marketing y Ventas
Episodios
  • What Your General Liability Policy Doesn't Cover | Contractor Insurance Explained with Rich Tygett
    Mar 20 2026

    If you're a remodeling contractor who thinks your general liability policy covers everything — this episode is going to change how you see your insurance program.

    In this episode of the Digital Remodeler podcast, host Carl sits down with Rich Tygett from IC Insurance Solutions, an insurance broker who has spent over 20 years working exclusively with general contractors. Rich breaks down the real gaps most contractors don't know they have — and what it could cost them if they don't fix it.

    What we cover in this episode:

    ✅ Why most GCs call their insurance broker in a panic — and how to avoid it
    ✅ The biggest misconception contractors have about general liability coverage
    ✅ What your GL policy actually excludes (and what that means for your business)
    ✅ The #1 insurance mistake contractors make when working with subcontractors
    ✅ What to verify on every sub's certificate of liability before they step on your job site
    ✅ Why you should send your broker the insurance requirements BEFORE you bid a job
    ✅ How your insurance strategy should evolve as your business grows
    ✅ Online insurance platforms vs. working with a real broker — where contractors get burned
    ✅ The one question every GC should ask their broker (but almost never does)

    Whether you're running a $500K remodeling company or scaling past a million, your insurance program needs to grow with your business. This conversation could save you from a costly gap in coverage at exactly the wrong moment.

    🔹 Connect with Rich Tygett — IC Insurance Solutions:

    🌐 icsinsolutions.com
    📞 916-224-2270

    🔹 Ready to grow your remodeling business with a real marketing system?

    Schedule a free strategy session with Remodeling Marketing Team 👉 https://www.remodelingmarketingteam.com/started
    📞 888-350-7859

    #ContractorInsurance #GeneralLiability #RemodelingContractor #ContractorTips #GCInsurance #SubcontractorInsurance #RemodelingBusiness #ContractorLife #HomeRenovationBusiness #InsuranceForContractors #CertificateOfLiability #WorkersComp #ContractorGrowth #RemodelingMarketing #DigitalRemodeler #BusinessProtection #RemodelingPodcast #ContractorSuccess #HomeImprovementBusiness #InsuranceBroker #GeneralContractor #SmallBusinessInsurance #ContractorMistakes #BuildYourBusiness #JobSiteSafety #ICInsuranceSolutions #RemodelingMarketingTeam #TradeBusinessGrowth #ContractorEducation #HomeRenovati

    Send us Fan Mail

    Stop Driving. Start Closing
    Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

    What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

    That's exactly what LiveSwitch does for remodeling contractors.



    Stop Driving. Start Closing
    Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

    Stop Driving. Start Closing
    Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

    Visit us online - remodelingmarketingteam.com

    Connect with us on Facebook - https://www.facebook.com/remodelmarketing

    Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

    Más Menos
    27 m
  • If Referrals Stopped Tomorrow, Would Your Phone Still Ring? | Remodeling Marketing Plan
    Mar 13 2026

    Let's be honest — referrals are great, but they're not a marketing strategy. They're a byproduct of your past success, not a system for future growth. If you're a remodeling contractor doing $500K or more a year and you're still relying mostly on word of mouth, this video is for you.

    In this episode, we break down exactly how to build a winning marketing plan for your remodeling business — one that generates qualified leads consistently, builds trust before the first phone call, and positions your company as the obvious choice in your market.

    Here's what we cover:
    ✅ Why disconnected tactics (boosted posts, random ads, outdated websites) aren't a strategy
    ✅ The 7 essential components of a complete remodeling marketing plan
    ✅ How to define your ideal remodeling customer (and why it matters)
    ✅ What your website must do to actually generate leads
    ✅ How content marketing builds long-term authority and search visibility
    ✅ When and how to use paid advertising (Google Ads, LSAs, Facebook & Instagram)
    ✅ The metrics every remodeling company should be tracking

    Whether you're running a kitchen and bath remodeling company, a whole-home renovation business, or a specialty trade, the companies that treat marketing like a system are the ones that win. This video gives you the roadmap.

    🎯 Ready to build a marketing system that makes your remodeling business inescapable?

    Schedule a free strategy session with our team at 👉 https://www.remodelingmarketingteam.com/get-started
    Or call us directly: 📞 888-350-7859

    #RemodelingMarketing #ContractorMarketing #RemodelingBusiness #HomeRenovationMarketing #ContractorGrowth #LeadGeneration #RemodelingContractor #DigitalMarketingForContractors #HomeImprovementBusiness #ContractorTips #LocalSEO #GoogleAdsForContractors #RemodelingLeads #KitchenRemodelMarketing #BathroomRemodelMarketing #ContractorSuccess #MarketingStrategy #HomeRenovationBusiness #SmallBusinessMarketing #RemodelingCompany #ContractorLife #BuildYourBusiness #HomeBuilderMarketing #RemodelingTips #TradeBusinessMarketing #GoogleBusinessProfile #ContractorBranding #OnlineReviews #RemodelingMarketingTeam #PaidAdvertising

    Send a text

    Stop Driving. Start Closing
    Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

    Stop Driving. Start Closing
    Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

    Visit us online - remodelingmarketingteam.com

    Connect with us on Facebook - https://www.facebook.com/remodelmarketing

    Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

    Más Menos
    21 m
  • How Remodeling Contractors Can Use YouTube Shorts to Get High-Trust Leads (Before They Even Call)
    Mar 6 2026

    Are homeowners deciding to hire your competition before they ever call you? In this episode, Carl Willis (CEO of Remodeling Marketing Team) breaks down exactly how established remodeling contractors can use YouTube Shorts and long-form video together to dominate local search, build trust at scale, and shorten their sales cycle — without expensive production or becoming a full-time content creator.

    If your remodeling business is already generating revenue but you're losing high-value jobs to competitors you can't even see, this is the episode that changes that.

    What You'll Learn:
    → Why homeowners make their hiring decision before they pick up the phone — and how to win that decision
    → How Google's AI search is now surfacing video results and what that means for your visibility
    → The difference between long-form video and YouTube Shorts — and why you need both
    → The 3 types of videos every remodeling contractor should be making
    → A simple, realistic video system: 1 long-form video/month + 2–4 Shorts/week
    → How video builds authority signals that improve your Google Maps ranking and AI-driven search recommendations
    → Why raw, unscripted video outperforms polished production for trust-building

    This is NOT about becoming a YouTuber. It's about becoming the contractor homeowners already trust before you ever walk through their door.

    🔗 Ready to build your digital marketing ecosystem?

    Visit: remodelingmarketingteam.com/get-started
    📞 Call us: 888-350-7859

    #RemodelingMarketing #YouTubeShorts #ContractorMarketing #HomeRenovationBusiness #LocalSEO #GoogleAI #RemodelerGrowth #DigitalMarketingForContractors #ContractorLeadGeneration #TrustBasedMarketing #YouTubeForContractors #RemodelingContractor #HomeImprovementMarketing #GoogleSearch #SmallBusinessMarketing #ContractorTips #VideoMarketing #LeadGeneration #LocalSearch #RemodelerSuccess

    Send a text

    Stop Driving. Start Closing
    Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

    What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

    That's exactly what LiveSwitch does for remodeling contractors.



    Stop Driving. Start Closing
    Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

    Stop Driving. Start Closing
    Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

    Visit us online - remodelingmarketingteam.com

    Connect with us on Facebook - https://www.facebook.com/remodelmarketing

    Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

    Más Menos
    39 m
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