AI Search Revolution: How Remodelers Can Rank in 2026 | AEO Strategy with Phil Risher

The way homeowners find remodeling contractors has changed forever. Are you ready for AI search?

In this episode of the Digital Remodeler podcast, host Carl Willis interviews Phil Risher from Phlash Consulting about the massive shift happening in search—from traditional Google SEO to Answer Engine Optimization (AEO). If you're a remodeling contractor, this conversation will transform how you think about digital marketing in 2026.

⚡ What You'll Learn:

✅ Why 70% of homeowners decide on a contractor BEFORE visiting your website
✅ How AI search queries use 347 words vs. Google's 4-word average
✅ The content strategy that feeds AI platforms like ChatGPT and Google's AI Overviews
✅ How to repurpose call recordings into ranking content (genius strategy!)
✅ Why Gen Z uses Google 50% less than Boomers for finding local contractors
✅ The "agentic booking" revolution coming to home services
✅ How to create pricing guides that pre-qualify leads and reduce objections
✅ Speed-to-lead strategies that convert more estimates
✅ Building an AI avatar for your remodeling business

🎯 Key Takeaways for Remodeling Contractors:

📌 Content isn't just for "likes and shares" anymore—it's training AI to recommend YOUR business
📌 Short-form video is now indexed by Google and feeds large language models
📌 The "no-click SEO" era means your Google Business Profile and reviews matter more than ever
📌 Creating omnichannel content (video + blog + social) creates massive ranking signals
📌 Most contractors have a lead MANAGEMENT problem, not a lead generation problem


🔥 Topics Covered:

→ Answer Engine Optimization (AEO) vs. traditional SEO
→ How to rank in Google's AI Overviews (GEO)
→ Creating "This vs. That" and pricing content
→ Marcus Sheridan's "They Ask, You Answer" framework
→ Lead nurture sequences that increase close rates by 5%+
→ Video marketing for contractors
→ Local SEO in the AI era
→ CRM and lead management systems
→ Email marketing that converts

🎁 FREE RESOURCE:
Get Phil's 52 Content Topics to Rank in AI Search at phlashconsulting.com

👤 About Phil Risher:
Phil Risher is the founder of Phlash Consulting, a digital marketing firm focused on
helping home service businesses like HVAC, plumbing, and electrical companies grow their sales and maintain full schedules. After paying off $30,000 in student loans and saving

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

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