In this episode of The Deep Dive, we explore What’s in the CARDS? 5 Post-Pandemic Sales Strategies by Cherilynn Castleman, a must-read for sales professionals navigating today’s changing landscape.

The pandemic reshaped the way we sell—buyers are more skeptical, virtual selling is the norm, and relationships matter more than ever. Castleman’s C.A.R.D.S. framework—Collaboration, Analysis, Relationships, Development, and Strategy—provides a blueprint for winning in this new era.

Learn how to build trust faster, leverage data-driven sales strategies, and close deals with confidence. If you’re in B2B sales, SaaS, or enterprise selling, this episode will give you actionable insights to accelerate your success.

Tune in and future-proof your sales game!

In this episode of The Deep Dive, we break down How to Win Friends and Influence People by Dale Carnegie, one of the most influential books on relationship-building and persuasion.

This timeless classic reveals the psychology behind why people say yes, how to make others like you, and how to build trust in any conversation—skills that are essential for sales success. Learn the six principles of likability, the art of listening, and how to subtly guide people toward your way of thinking.

Whether you're in SaaS sales, leadership, or just want to improve your communication, this episode will help you close more deals and build stronger connections.

Tune in and master the art of influence!

In this episode of The Deep Dive, we break down The Momentum Sales Model by Tim Castle, a powerful framework for building unstoppable sales momentum and accelerating deal speed.

Learn why momentum is the key to consistent success, how to create winning streaks, and the five principles that drive high-performance sales: identity-based behaviors, ambitious goal-setting, systematic execution, real-time feedback, and sustained consistency.

We’ll explore how to keep deals moving, avoid pipeline stalls, and eliminate slumps by creating a repeatable, high-energy sales process. If you want to close deals faster and maintain peak performance, this episode is for you.

Tune in and learn how to master momentum in sales!