Yesterday I almost threw my phone through a wall and cursed in front of my 5-year-old for the first time. Then I remembered "the pause."

My best friend Josh Price developed this framework after studying the Bible for six years and noticing that the most spiritual people always paused before reacting. As entrepreneurs, we get hit with emotional curveballs daily - clients quit, deals fall through, chaos erupts.

In this raw conversation, Josh breaks down the exact method that's saved my sanity and business relationships. Fair warning: we both get emotional talking about real loss and real breakthrough.

What if the secret to building a six-figure fitness business isn't getting more clients... but getting the right clients?

I've worked with hundreds of gym owners, and here's what I've discovered: your favorite top 10 clients are also your highest-paying, longest-staying, most-referring clients. So why aren't we building our entire marketing strategy around attracting more of them?

In this episode, I'm breaking down the 3M Model for the first time—the exact system my gym uses to build a movement of 20-25 dream clients who pay premium rates and stick around forever. Stop chasing. Start attracting.

I made $40K in 30 days launching my first high-ticket program and thought I had it figured out. I was dead wrong. Three massive mistakes nearly killed everything, and I see gym owners making these same errors today. The worst part? Most people launch high-ticket programs at exactly the wrong time for exactly the wrong reasons. I'm breaking down the three fatal mistakes that will destroy your launch before it even starts—and when you should never attempt it.