Why Your Favorite Clients Are Your Highest-Paying Clients (And How to Get More of Them)

What if the secret to building a six-figure fitness business isn't getting more clients... but getting the right clients?

I've worked with hundreds of gym owners, and here's what I've discovered: your favorite top 10 clients are also your highest-paying, longest-staying, most-referring clients. So why aren't we building our entire marketing strategy around attracting more of them?

In this episode, I'm breaking down the 3M Model for the first time—the exact system my gym uses to build a movement of 20-25 dream clients who pay premium rates and stick around forever. Stop chasing. Start attracting.