Today, we’re joined by Grant Strayer, founder of Gateway Subs.

Grant Strayer built one of the highest-rated sandwich shops in Florida by making every customer feel comfortable (and by serving great hoagies). Grant shares his tips on how he and his teammates quickly develop rapport with each person that walks into their business.

In this episode, you’ll learn about:

• Creating “good vibe” environments for customers
• Social faux-pas that make people uncomfortable
• How to best build rapport with your teammates

Today, we're joined by Cat Lim, Creative Director at Pyper Inc, Jan Aclan, Marketing Operations Manager at Multiverse.io, and Ryanne Koch, Sr. Manager, Customer Success at PandaDoc, for a marketing roundtable discussion.

In this month's Lessons from the Lab, we try a free trial of Canva Pro, an online graphic design tool for creating social media posts, presentations, videos, logos, and more.

The team will reveal their custom Canva creations and the marketing lessons they learned from trialing the tool. Plus, the group shares what "marketing made them buy" with clever advertising they came across in their personal lives.

Today we’re joined by sketch comedian turned business guy Chris Bogue. Chris Bogue is a Creative Advisor at RevPartners.

Being on camera can be scary. How do you know what to say? What if you make a fool of yourself? Or worse, what if your audience ignores you?

Well, you might want some help from Chris Bogue. Chris trained at Chicago’s Second City Improv, and he’ll help you loosen up on camera to entice your audience with confidence and charisma.

Join Travis and Chris to learn how to overcome your fears and hesitations, eliminate awkwardness, connect with your viewer, and capture attention like a pro on camera.

In this episode, you’ll learn:

• Improv comedy techniques that can help you on camera
• How to overcome your nerves by taking action with a video creation exercise
• Why you should always start presenting from the middle of a story

🔗 Links:

Hayden | Sunny Collabs | https://www.sunnycollabs.com

Claire | Big Brothers Big Sisters America https://www.bbbs.org

Juan | Juan Chamorro Videography | https://juanchamorro.com

📚 CHAPTERS

1:16 - Scroll-stopping TikTok Ads to generate views and comments

5:31 - Basics on planning a video shoot for your company

7:00 - Batched content to get 1-month of content in 2 hours

8:34 - Video shoots gone wrong

10:48 - Get on-camera talent relaxed and ready for the shoot

14:10 - Biggest mistakes in planning a shoot

16:07 - When should outsource your video marketing?

19:50 - Ensuring quality with your video deliverables

21:07 - Getting started with influencer marketing collaborations

26:07 - Video marketing when you have no budget

29:10 - Invest in video gear or hire a pro?

36:10 - Publishing, promoting, and distributing video content

41:11 - How to measure the effectiveness of video marketing

46:17 - Selling a feeling with your video marketing to stand out

50:04 - Creating an emotional vibe with your video editing

🔥 Let's Connect:

LinkedIn ➔ https://www.linkedin.com/company/pandadoc

Twitter ➔ https://www.twitter.com/pandadoc

Instagram ➔ https://www.instagram.com/pandadochq

Facebook ➔ https://www.facebook.com/PandaDoc

💸 FREE STUFF

PandaDoc's Free eSign ➔ https://www.pandadoc.com/free-electronic-signature-software

Free 14-Day Trial ➔ https://www.signup.pandadoc.com

Today, we’re joined by Cat Lim, Creative Director at Pyper Inc, Jan Aclan, Marketing Operations Manager at Multiverse.io, and Todd Clouser, Marketing at Lavender, for a marketing roundtable discussion.

In this month’s Lessons from the Lab, we try Vidyard, an online platform for marketing and sales video hosting, enablement, and analytics. We’ll dive into it all – first impressions, what they’re doing right, and opportunities for improvement from a design, social, and operational perspective.

In this episode, we cover the following:

• How to create a media company inside your organization (the right way)
• Best practices for creating video content on the fly
• BONUS: The team shares “What Marketing Made Them Buy”

Today, we’re joined by Dr. James Janack. James is a communication professor at Eckerd College specializing in rhetoric and oral communications.

Have you ever listened to your voice on a meeting recording and immediately cringed? Us too. In this episode, Travis and James discuss all things vocal delivery, from the rate of speech to volume to tonality. They even listen in on a few product demos and cold calls to analyze what works and what doesn’t during this critical touchpoint.

You’ll learn about:

• What most people get wrong with the vocal image and how to fix
• How to give your audience a more active role
• Lessons learned from ancient Greek rhetorical theory

In this episode, Travis chats with Andrew Pearson, the co-founder of LiveNotary (now PandaDoc Notary), about his sales journey and what it takes to survive and thrive post-acquisition. Andrew shares his story about LiveNotary and what's made him successful as a seller pre and post-acquisition.

In this episode, you'll learn about the following:

• Major milestones to hit before getting acquired by another startup
• The framework for post-acquisition success as an "acquired" seller
• Why a 'land and expand' approach is the long-term play for this scenario

Check out PandaDoc Notary to see how he's selling/marketing the product today.

https://notary.pandadoc.com/

Attracting new business with your marketing or sales efforts is all about getting noticed.

And pattern interrupts are the best way to do that.

In this episode, Travis chats with Nick Cegelski, the host of 30 Minutes to President’s Club – the most popular sales podcast in the world.

Nick and Travis review pattern interrupts used in sales calls, emails, and content. If you’re looking for some new pattern interrupts to test out, tune in and take notes!

In this episode, you’ll learn about:

• The history of pattern interrupts
• Pattern interrupts you can try out for calls, emails, and content
• The framework for crafting new pattern interrupts