Lessons from the Lab: Vidyard

Today, we’re joined by Cat Lim, Creative Director at Pyper Inc, Jan Aclan, Marketing Operations Manager at Multiverse.io, and Todd Clouser, Marketing at Lavender, for a marketing roundtable discussion.

In this month’s Lessons from the Lab, we try Vidyard, an online platform for marketing and sales video hosting, enablement, and analytics. We’ll dive into it all – first impressions, what they’re doing right, and opportunities for improvement from a design, social, and operational perspective.

In this episode, we cover the following:

• How to create a media company inside your organization (the right way)
• Best practices for creating video content on the fly
• BONUS: The team shares “What Marketing Made Them Buy”