Reviving brands requires understanding their origin stories, injecting fresh imagination, and “an orchestrated push”, according to Ana Andjelic.

On this week’s episode, we welcome the acclaimed brand executive Ana Andjelic. As the former global chief brand officer of iconic fashion brands such as Banana Republic and Esprit, Ana shares powerful strategies for reviving brands and emphasizes the importance of aligning product propositions with overarching brand concepts. The discussion also delves into the divide between brand and performance marketing and the influence of technology on perception.

Ana Andjelic is a global brand executive, author of “The Business of Aspiration” and has been recognized two times by Forbes for her CMO work. Ana specializes in building brand-driven modern businesses. She earned her doctorate in sociology and is a widely read columnist, speaker and advisor. Subscribe to her newsletter, The Sociology of Business.

Timestamps:

• 0:03 Reviving Brands with Ana Andjelic
• 1:50 Balancing Productivity Between New York and Miami
• 4:12 Reviving Brand Identity Through Founders' Original Intentions
• 6:46 The Imaginative Origins and Evolution of Banana Republic
• 8:25 Reviving Banana Republic's Brand Through Strategic Decisions
• 9:32 Imagined Worlds and Functional Maximalism in Banana Republic
• 11:23 Balancing Brand Vision and Designer Creativity in Fashion Marketing
• 17:39 Defining New American Sportswear Through Urban and Creative Lenses
• 21:22 The Intersection of Performance Marketing and Brand Marketing
• 28:49 The New Rules of Brand Marketing in a Changing Landscape
• 32:21 The Evolution of Technology and Its Impact on Perception
• 35:07 The Interplay of Technology, Culture, and Society in Innovation
• 45:05 Three Takeaways

Episode References:

• Ana Andjelic | Newsletter
• Ana Andjelic | Instagram
• Ana Andjelic | LinkedIn
• Ana Andjelic | Online Portfolio
• Rei Inamoto | Instagram
• Rei Inamoto | X
• I&CO | Corporate Site

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The framework for deploying generative AI for brands and corporations as read by Simon Osmont.

The Intersection is Rei’s weekly newsletter that explores what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox.

Episode References:

• How to AI | Article
• Simon Osmont | Website
• Rei Inamoto | Instagram
• Rei Inamoto | X
• I&CO | Corporate Site

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do smaller AI companies stand against giant corporations with more significant resources?

On this week’s episode, we welcome back Sho Rust, the Founder & CEO of SHO.AI, to discuss the future of AI-based services in an increasingly competitive industry, the intricacies of scaling a business, and how AI can enhance the work of professionals.

Sho Rust, an entrepreneur with a deep commitment to AI and design in brand content generation, has a rich professional background marked by significant contributions to the industry. His career includes roles at the United Nations, B-Reel, co-founding RAREFORM, and impactful work for brands like Disney, Google, and Nike. At the Boston Consulting Group's Digital Ventures Division, he excelled as a Lead Brand Technical Designer, skillfully blending AI with design.

In 2018, he launched SHO.AI, a Generative AI platform that predates ChatGPT. This platform has been embraced by universities, global agencies, and Fortune 100 brands, revolutionizing their creative processes. Additionally, Sho dedicates his Saturday mornings to teaching at the same college he graduated from, sharing his knowledge and passion for AI and design.

Timestamps:

• 0:04 Exploring AI's Impact on Creativity and Content Creation
• 1:25 Balancing Startup Growth, Culture, and Leadership Challenges
• 6:03 Innovating Brand Management with AI-Driven Design
• 8:51 Challenges and Successes in AI-Augmented Branding
• 12:23 Empowering Humans With AI: The Superpower Synergy
• 13:23 Harnessing AI Tools Requires Skill and Patience
• 14:43 ChatGPT's Impact on Perception and Business Practices
• 17:55 AI Platform Scrutiny and Competitive Pressures Intensify
• 20:26 Tech Giants and Nations Invade the AI Island
• 21:19 Agility and Innovation in AI Product Development
• 24:23 Lightning Questions
• 28:00 Three Takeaways

Episode References:

• SHO.AI | Corporate Site
• Sho Rust | LinkedIn
• Rei Inamoto | Instagram
• Rei Inamoto | X
• I&CO | Corporate Site

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.