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The Content Universe

The Content Universe

De: Montanus ApS
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🧑🏼‍🚀 The Content Universe: Your Daily Guide to Mastering Content Creation

Welcome to The Content Universe, the podcast that’s your daily companion on the journey to mastering content creation!

Hosted by Mikkel Svold, a seasoned expert in content production, this podcast delivers almost daily check-ins packed with tips, tricks, and insights you can use to elevate your content game.

Whether you're crafting content for knowledge-driven companies in engineering, science, technology, or advisory sectors, or just looking to enhance your own creative projects, we've got you covered.

Each episode dives into practical advice on podcasting, longform and short form writing, graphic design, efficient workflows, and so much more. Learn from real-world examples, discover the latest trends, and unlock the secrets to creating engaging, high-quality content that stands out.

Tune in to The Content Universe and transform the way you produce content. 🚀
Montanus ApS Economía Marketing Marketing y Ventas
Episodios
  • 46: Building Thought Leadership at Ramboll with Susanne Wellington Hansen

    46: Building Thought Leadership at Ramboll with Susanne Wellington Hansen
    Jan 28 2026
    In this episode, Mikkel Svold engages with Head of Marketing & Communication at Ramboll Energy, Susanne Wellington Hansen, to explore the evolving landscape of thought leadership in knowledge-driven companies.

    They discuss the shift from traditional technical focus to a broader societal relevance, the importance of activating thought leadership through various channels, and the challenges of measuring its impact. Susanne emphasizes the need for visionary leadership and the role of personal branding in establishing credibility. The conversation also touches on the integration of AI in content creation and the future of thought leadership in an increasingly complex world.

    The takeaways from this episode are:
    • Thought leadership has evolved from a technical focus to societal relevance.
    • Activating thought leadership requires a multi-channel approach.
    • The primary goal of thought leadership is to address client pain points, not direct sales.
    • Gathering feedback from clients and stakeholders is vital for refining strategies.
    • Training and support for personal thought leaders enhance their effectiveness.
    • The future of thought leadership will emphasize experience and personal connection.
    Episode content:
    00:00 Introduction to Thought Leadership in Knowledge Companies
    02:51 Evolution of Thought Leadership: Past vs Present
    06:32 Activating Thought Leadership: Beyond LinkedIn
    10:28 The Goals of Thought Leadership: Understanding Client Needs
    14:31 Measuring Success in Thought Leadership
    18:29 The Role of Leadership in Thought Leadership Strategies
    22:43 The Importance of Personal Branding for Thought Leaders
    26:05 Rapid Fire Questions: Insights on Thought Leadership
    30:22 The Future of Thought Leadership and Content Sharing
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    43 m
  • 45: Thought Leadership is NOT about you

    45: Thought Leadership is NOT about you
    Mar 4 2025
    I’m sorry.
    But thought leadership is not about you .
    It never was.

    It’s a mistake that many companies do when they try to promote a thought leadership strategy in their marketing .

    And even that sentence doesn’t really make sense. Because thought leadership is not marketing thought leadership is branding.

    So stop trying to sell your products .
    Stop trying to push your services.
    And start delivering industry specific value.

    In today’s episode you’ll get my approach to tackling thought leadership.
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    7 m
  • 44: The 4 Basics of Your Podcast Success

    44: The 4 Basics of Your Podcast Success
    Feb 28 2025
    how long should my podcast episodes be?
    How often should I release a new episode?
    Should I have guests or not?
    And really, why do I need a podcast at all?

    These questions are the foundation of every podcast and they are questions that you should be able to answer before starting the first recording.

    In this episode, I give my view on these four questions so jump in and get your answers so you can get started tomorrow.
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    15 m
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