45: Thought Leadership is NOT about you
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45: Thought Leadership is NOT about you
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But thought leadership is not about you .
It never was.
It’s a mistake that many companies do when they try to promote a thought leadership strategy in their marketing .
And even that sentence doesn’t really make sense. Because thought leadership is not marketing thought leadership is branding.
So stop trying to sell your products .
Stop trying to push your services.
And start delivering industry specific value.
In today’s episode you’ll get my approach to tackling thought leadership.
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