Consultancies are already being outplayed on LinkedIn and beyond - not because their expertise is weaker, but because they’re invisible on video.

In this episode of The Consultancy Edge, I’m joined by John Wilson of Honest Video and Explainer to unpack exactly how consultancies can use video to build authority, shorten sales cycles, and stay top-of-mind with the right buyers.

We cover everything from iPhone-level DIY to agency-produced thought leadership and explainer videos - plus how to stay consistent when you’re already flat out with client work.

🎯 In this episode, you’ll learn:

• Why founder-led video is now a non-negotiable for ambitious consultancies
• How to turn your expertise into thought leadership content without overthinking it
• The truth about production value vs just getting content out
• Simple setups for DIY video (Zoom, phone, lighting, audio) that still protect your brand
• How to use webinars, podcasts and live sessions as content engines for months
• Where different types of video belong in your marketing & sales funnel
• Why consistency beats cinematic polish for winning trust and inbound opportunities
• How to think about attribution when nobody is liking or commenting, but everyone is watching
• The smart way to use AI as a production helper, not as a content replacement

And of course we wrap up with our signature segment: Snog, Marry, Avoid - John’s quick win, long-term keeper, and what to ditch right now in your video strategy.

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Boutiques are primed to win - if you tighten scoping, build an embedded sales culture, and obsess over 5 unsexy KPIs.

In this episode, Ben Edwards (CMap & Consulting Pulse) and Matt go deep on what’s really happening in pro services right now: slower decisions, margin squeeze, and how the best boutiques are still crushing it with sharper positioning, productised offers, and data-driven ops.

Ben breaks down the operations black hole most firms fall into - and how to fix it - plus an exact play to add +5 margin points next quarter.

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Building a consultancy that helps other consultancies hire better - what does that actually take? In this episode, Caroline Boston, Managing Director of New Minds, shares the origin story behind her people-strategy firm and the hard-won lessons from partnering with boutique and challenger consultancies. We dig into the hiring do’s and don’ts that prevent expensive misfires, how to balance permanent teams with an associate bench without wrecking utilisation, and why clear career paths and role modelling matter more than ever for retention.

We also tackle AI’s real impact on recruitment and staffing: what’s already automatable, where human judgement still wins, and how leaders can future-proof teams with critical thinking, client credibility, and change leadership. Caroline opens up about designing organisation structures that scale, creating standout candidate experiences for lesser-known brands, and the behaviours that consistently predict success in consulting roles.

If you found this useful, hit subscribe, drop a comment with your biggest takeaway, and share with a consultancy leader who’s hiring.

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