Storytelling isn't just for movies, it’s one of the most powerful tools in business. In this episode, Caleb Marsh, founder of Red Legend Media, shares how great stories can win customers, inspire teams, and drive real results.

From growing up on film sets to leading a top video production company, Caleb reveals his unique formula: every great story has a character, a journey, and, most importantly, a transformation. He explains why starting with the change you want to create makes your message more powerful and clear.

You'll learn the three must-have story types for every business, and how one 58-second video helped a struggling company turn things around in a big way.

If you want to make your message stick, build trust, and spark action—this episode is for you. Hit play and learn how to tell stories that actually make a difference.

After surviving a devastating car accident at 18, Stephanie Waldrop turned personal adversity into a game-changing approach to employee benefits.

From insurance executive to founder of Employee Benefits International, Stephanie reveals how strategic benefits planning can drive retention, cut costs, and transform workplace culture. She exposes the misaligned incentives in the healthcare system and shares how her high-touch service model gives employers the insights they actually need.

Packed with leadership lessons, resilience, and the secrets to balancing a thriving business with raising five sons, this conversation will leave you inspired to rethink how benefits can work for you.

Join us for an insightful conversation with Heather Zorge, CFO of evolvedMD, as she shares her journey from PricewaterhouseCoopers to leading in the fast-paced world of integrated healthcare. Heather’s career isn’t just about climbing the corporate ladder—it’s about aligning personal values with professional impact. She breaks down her experience in integrating behavioral health into primary care and the unique challenges of working in a venture-backed company.

Alongside our hosts, Ashley and Rick, Heather dives into the lessons learned from career pivots, leadership challenges, and the importance of choosing a company that aligns with your values. Ashley also reflects on her time as CFO at Western Window Systems, sharing a pivotal moment that reinforced the balance between innovation and operational integrity.

This episode gets real about leadership, trust, and work-life balance—how to build strong teams, communicate effectively during rapid growth, and set boundaries that protect both professional success and personal well-being. With candid stories and actionable insights, this conversation is packed with wisdom for anyone looking to grow in their career while staying true to themselves.