Who Owns Your Reputation?

What does it take to build Phoenix’s largest PR firm? For Jennifer Kaplan, founder and CEO of Evolve PR and Marketing, it started with embracing discomfort and a no-excuses mindset.

From being voted “most talkative” in high school to leading a team built on trust—not micromanagement—Jennifer shares how culture, communication, and strong writing skills have fueled Evolve’s growth. She dives into the difference between brand and reputation, the power of community involvement, and why perception really is reality in PR.

Tune in for insights on scaling a people-first business, the legacy she’s building, and what’s next for Evolve.