In this episode, I’m joined by Shelley Wilson, a multi-genre author who works with business owners ready to turn their expertise into something lasting. We talked about what really sits underneath the desire to write a book, authority, visibility, and the quiet frustration of knowing you have more to say than your current content allows.

Shelley shares her own writing journey and why she’s deeply committed to supporting clients not just to write their books, but to understand the role a book can play in their wider brand ecosystem. This isn’t about publishing for the sake of it. It’s about intention, positioning, and making your ideas work harder for you.

We explore:

• Why self-publishing can be a strategic choice, not a compromise

• The overlooked link between writing, confidence, and visibility

• What holds experienced founders back from being seen, even when they’re already credible

• How creating thoughtful, engaging content supports long-term authority (not just short-term attention)

This conversation is especially for you if you’ve ever thought: “I know there’s a book in me, I just don’t know how to begin, or how it fits into everything else I’m building.”

#podcast #pr #storytelling #media

NOTES:

You can find out more about Shelley here.

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In this episode, we sit down with Nicola Rowley for a conversation that’s all about the power of story, not just on the page, but in shaping confidence, purpose, and possibility.

Nicola shares her personal career journey and the moments that nudged her towards storytelling as a force for motivation and change. We explore how stories help us make sense of who we are, where we’ve been, and what we’re capable of becoming, especially when self-belief feels shaky.

Along the way, Nicola opens up about the music and words that inspire her, offering a glimpse into the mindset behind her creative work. She also talks about her mission through Rainbow House Publishing, using children’s books to spark imagination, confidence, and a love of storytelling in the next generation of authors.

This episode is a reminder that your story matters and that sharing it safely can create ripples far beyond what you expect.

In this episode, we cover:

• Why storytelling is such a powerful tool for motivation and confidence

• How personal experiences shape meaningful creative work

• The inspiration behind Rainbow House Publishing

• Encouraging young voices to see themselves as authors and storytellers.

If you care about creativity, confidence, and the stories that shape who we become come and join us!

NOTES:

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What if the thing holding your brand back isn’t your strategy… but your relationship with being seen?

In this episode, I’m joined by Paul Culshaw for an honest, practical conversation about personal branding, visibility, and the quiet resistance many business owners feel around self-promotion even when they know it’s essential for growth.

We explore why visibility isn’t just about “doing more content,” but about who you believe you’re allowed to be in public. From blogging and guest speaking to stepping onto bigger stages, this episode is about building confidence, credibility, and clarity, without becoming someone you’re not.

• Why visibility is a personal growth journey (not just a marketing one)

• The hidden beliefs that make self-promotion feel awkward, heavy, or “not you”

• How guest speaking builds authority faster than endless posting

• Why blogging still matters, especially if you want to be known for your thinking

• How to choose visibility channels that actually suit your strengths

Listen in for grounded advice, honest reflection, and visibility strategies that feel aligned, not forced.

NOTES:

Visit Paul’s website

Join Paul on Facebook or search @‌coachpaulculshaw on the usual social media platforms

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I had a great chat with the lovely Donna Henley as we unwrapped what really drives us as business owners beyond the pep talks and productivity hacks.

We talk about the messy, beautiful balance between motivation, self-belief, and authenticity, and how our emotions, stories, and even music shape the way we show up in business.

Tune in to hear Donna’s refreshing take on:

Why self-doubt creeps in (and how it silently impacts your growth) How music influences mood, creativity, and motivation (including a powerful John Mayer quote on self-doubt) The role of storytelling in building genuine connections with your audience Why self-acceptance and compassion are your most underrated business strategies A break from the norm on social media engagement and what really matters

This conversation is an honest reminder that success isn’t just about doing more, it’s about being more you.

Join us and feel inspired, seen, and reminded that your story, your quirks, and your emotions are your business’s greatest assets because no-one else can be YOU!

NOTES:

Get Donna’s Hot Mess To Momentum Map here.

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What does running a thriving accounting firm powered by solar panels, wind turbines, and a natural spring have to do with building visibility online? More than you might think.

In this episode I’m joined by Haley Baxter, founder of Corbar Accounting, who shares how she built her off-grid business from the ground up, while helping established companies across England and Wales scale towards the million-pound mark.

Haley shares her fascinating story about:

The Off-Grid Life – What it’s really like to run a professional business from a Derbyshire farm powered by renewable energy.

Scaling Smart – Why Corbar Accounting supports clients year-round, not just at tax time, and the type of businesses they work with.

The Visibility Challenge – How she overcame her fear of showing up on social media, and why visibility is no longer optional for ambitious founders.

Self-Promotion Without the Ick – The mindset shifts that helped her stop leaving opportunities on the table.

The Turning Point – Why 2025 marks a new era of confidence, visibility, and growth for her business.

If you’ve ever hesitated to put yourself out there, feared self-promotion, or struggled with balancing your personal brand with your business identity, this conversation is packed with insights you’ll absolutely relate to so grab a cuppa and join us!

NOTES:

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Have you ever landed a podcast, an interview, or press coverage and then realised it barely made a ripple?

In this episode, I lift the lid on why most entrepreneurs underuse their hard-won media moments and how my brand-new system, AMPLIFY, changes everything!

Instead of letting your coverage fade after one celebratory post, AMPLIFY turns every win into 30, 60, or even 90 days of powerful content. Think: visibility that doesn’t vanish overnight, but compounds into leads, sales, and authority.

Here’s what you’ll take away today: Why media moments alone don’t build momentum How to repurpose coverage into sustainable content streams The role consistent visibility plays in growing your brand voice

Plus, a sneaky peek at my new, six-week workshop designed to help you generate free publicity and actually use it.

Curious? You should be! Join me and find out more.

NOTES:

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What if writing a book could change not just your business but your confidence, visibility, and opportunities?

In this episode, I sit down with the wonderful Brooke Bownes, a coach and therapist who wrote her first book in just 90 days, despite having no previous writing experience (You can have it - How to break through the self sabotage cycle). Brooke shares how the process transformed her visibility, built her credibility, and even inspired others in powerful ways (including one reader going through chemotherapy).

We explore: How writing a book fast-tracked Brooke’s authority and opened doors to new opportunities Why documenting your journey online (even the bloopers!) creates authentic connection and visibility Simple breathing techniques to overcome nerves before showing up on camera, podcasts, or the stage The role of authenticity in building a personal brand that truly resonates Practical visibility strategies you can steal right now to grow your brand without burning out.

Brooke’s story proves you don’t need years of experience or a polished online persona to stand out, you just need to start, share, and show up.

Inspired to turn your expertise into impact? Tune in to hear how Brooke used visibility tools like daily video content, Facebook Lives, and her book launch to grow her brand and how you can absolutely do the same!

NOTES:

Follow Brooke on Instagram

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Do you ever cringe at the thought of self-promotion… but know deep down your business can’t grow without it?

In this episode, I sit down with Carol Searle, a brilliant community and launch strategist with eight years of experience helping business owners build loyal, engaged audiences. Together, we talk about the reality of visibility, especially if you’re introverted or worried about what others (yes, even family!) might think.

We talk honestly about:

• Why visibility isn’t optional if you want personal and business growth and how to make it feel authentic, not awkward

• The quiet fears no one talks about (like judgement from friends, family, or the online crowd)

• How to grow AND keep your community engaged without being “on” all the time

• Smart ways to use online networking that actually feel good with no cold DMs or spammy tactics

• How to approach your next launch with less overwhelm and more clarity.

If you’ve been hiding behind your logo, overthinking every post, or quietly hoping people will just “find” you, this conversation will give you practical, feel-good strategies to get seen, grow your audience, and connect with the right people… without losing yourself in the process.

Hit play now and discover how visibility can feel natural, even if you’d rather blend into the background!

NOTES:

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