In this episode, I’m joined by Shelley Wilson, a multi-genre author who works with business owners ready to turn their expertise into something lasting. We talked about what really sits underneath the desire to write a book, authority, visibility, and the quiet frustration of knowing you have more to say than your current content allows.

Shelley shares her own writing journey and why she’s deeply committed to supporting clients not just to write their books, but to understand the role a book can play in their wider brand ecosystem. This isn’t about publishing for the sake of it. It’s about intention, positioning, and making your ideas work harder for you.

We explore:

• Why self-publishing can be a strategic choice, not a compromise

• The overlooked link between writing, confidence, and visibility

• What holds experienced founders back from being seen, even when they’re already credible

• How creating thoughtful, engaging content supports long-term authority (not just short-term attention)

This conversation is especially for you if you’ve ever thought: “I know there’s a book in me, I just don’t know how to begin, or how it fits into everything else I’m building.”

#podcast #pr #storytelling #media

NOTES:

You can find out more about Shelley here.

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In this episode, we sit down with Nicola Rowley for a conversation that’s all about the power of story, not just on the page, but in shaping confidence, purpose, and possibility.

Nicola shares her personal career journey and the moments that nudged her towards storytelling as a force for motivation and change. We explore how stories help us make sense of who we are, where we’ve been, and what we’re capable of becoming, especially when self-belief feels shaky.

Along the way, Nicola opens up about the music and words that inspire her, offering a glimpse into the mindset behind her creative work. She also talks about her mission through Rainbow House Publishing, using children’s books to spark imagination, confidence, and a love of storytelling in the next generation of authors.

This episode is a reminder that your story matters and that sharing it safely can create ripples far beyond what you expect.

In this episode, we cover:

• Why storytelling is such a powerful tool for motivation and confidence

• How personal experiences shape meaningful creative work

• The inspiration behind Rainbow House Publishing

• Encouraging young voices to see themselves as authors and storytellers.

If you care about creativity, confidence, and the stories that shape who we become come and join us!

NOTES:

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Follow Nicole on LinkedIn

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What if the thing holding your brand back isn’t your strategy… but your relationship with being seen?

In this episode, I’m joined by Paul Culshaw for an honest, practical conversation about personal branding, visibility, and the quiet resistance many business owners feel around self-promotion even when they know it’s essential for growth.

We explore why visibility isn’t just about “doing more content,” but about who you believe you’re allowed to be in public. From blogging and guest speaking to stepping onto bigger stages, this episode is about building confidence, credibility, and clarity, without becoming someone you’re not.

• Why visibility is a personal growth journey (not just a marketing one)

• The hidden beliefs that make self-promotion feel awkward, heavy, or “not you”

• How guest speaking builds authority faster than endless posting

• Why blogging still matters, especially if you want to be known for your thinking

• How to choose visibility channels that actually suit your strengths

Listen in for grounded advice, honest reflection, and visibility strategies that feel aligned, not forced.

NOTES:

Visit Paul’s website

Join Paul on Facebook or search @‌coachpaulculshaw on the usual social media platforms

Want to see how you can leverage your PR as a multi-use asset? Book your free PR Audit here.

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