Episodios

  • Interview with Doug Bonnell, Owner of TruNorth Landscaping
    Jan 7 2026

    Doug Bonnell's journey in the landscaping industry began at an early age—sweeping garages and cleaning offices before he was even a teenager. After spending his high school summers working in the field, Doug went on to earn an engineering degree and spent several years in the automotive industry.

    In 2021, Doug received an unexpected call from his father with an opportunity that would change everything: a chance to join the family business, TruNorth Landscaping, based in Traverse City, Michigan. After thoughtful consideration, Doug and his wife decided to uproot their lives, leave behind stable careers, and invest in building the future of TruNorth.

    He began as Chief Operating Officer, leading the fertilization and maintenance division and later managing Green Team Lawn Care following its acquisition in 2022. By year three, Doug became heavily involved in the design-build side of the business as the succession plan progressed.

    Today, Doug and his wife are proud owner-operators of TruNorth Landscaping. Just a few months into ownership, they're already on pace for another record-setting revenue year—continuing the legacy while putting their own stamp on the company's future.

    Más Menos
    21 m
  • Interview with Klark Larrieu, COO of KC Landscape
    Dec 17 2025

    With over 20 years of experience in the landscape industry, Klark brings a deep understanding of every facet of the business—from maintenance and installations to account management and strategic leadership. Having worked in Tulsa, OK, Oklahoma City, OK, and Raleigh, NC, Klark has built a reputation for operational excellence and a people-first mindset.

    Since 2010, Klark has served on leadership and executive teams, developing a strong acumen for analyzing P&L reports and helping drive company decisions rooted in data and efficiency.

    What drives Klark most, though, are the relationships—"I've had the privilege of working alongside and serving some truly amazing people, and those connections are what I value most, professionally."

    Más Menos
    23 m
  • Interview with Marcus Hemington, CEO of Hemington Landscape Services, Inc.
    Dec 10 2025

    Marcus Hemington serves as the CEO of Hemington Landscape Services, a family-owned second-generation commercial landscaping firm founded in 1983 and based in Cameron Park, California. Under Marcus's leadership the company has expanded while upholding its core values and customer-centric principles. The company specializes exclusively in commercial landscape and concrete construction within the Sacramento region.

    Hemington's mission is both simple and profound: to create environments that make life better. Marcus firmly believes that landscapes have the power to improve not only the lives of end users and customers but also the lives of the dedicated individuals who bring these projects to life.

    As a values-driven leader, Marcus emphasizes service, quality, and character , cultivating a strategic advantage through a strong organizational culture. He is actively engaged in recruiting and mentoring talent, developing internal training programs such as Hemington University, and fostering a culture of accountability and care.

    Marcus is known for being hands-on, thoughtful, and deeply invested in both the people and places his company serves.

    Más Menos
    24 m
  • Interview with Frank Annino, President of Maintenance Services at Sperber Landscape Companies
    Dec 3 2025

    Frank Annino's career in the landscaping industry is a testament to his dedication and passion for the field. Growing up in the construction industry, Frank always knew that being in the field was where he wanted to be. He pursued a college degree in business management with an emphasis on organizational behavior, which laid the foundation for his professional journey. After college, Frank ran a landscape nursery in Thousand Oaks for three years, where he honed his leadership skills and gained invaluable knowledge in selling, managing P&L, and understanding plant materials, chemicals, and fertilizers.

    In 1992, he joined Environmental Care, working in the field for the first two years to deeply understand the day-to-day operations of field workers. Over the years, he took on various leadership roles within the company, learning and managing different functions such as the shop, tree care, and irrigation. Eventually, he was given the opportunity to run a business for what became ValleyCrest Landscape in Ventura, California, where he successfully grew the business significantly and was promoted to Regional Manager.

    In his next career move, Frank helped ValleyCrest through its transition to BrightView, where his role expanded to managing a larger territory as Senior Vice President, covering the Inland Empire, all of Los Angeles, and the Pacific Northwest. In 2021, Frank joined Sperber Landscape Companies as President of the maintenance division, overseeing 16 subsidiary companies nationwide. In this role, Frank leads the strategy and execution of various departmental functions, including training, sales, and operations, with a focus on developing and expanding greenfield projects, irrigation, and tree care services. His favorite part of the job is teaching, training, and coaching. That moment when the lightbulb turns on in others is priceless.

    Outside of work, Frank loves spending time with his wife Kim and their two children, Maey and Josie. The family enjoys traveling, attending concerts and music festivals, and as a true Southern California native, Frank is a die-hard Los Angeles sports fan.

    Más Menos
    28 m
  • Interview with Nina Mason, Content Director at 44Group
    Nov 26 2025

    Nina Mason is content director at 44Group, an events and media company that is primarily rooted in the horticulture sector. It is the creator of esteemed B2B magazines, starting with Pro Landscaper in the UK in 2011―a brand that has grown into a community of landscape contractors and designers and other industry professionals. Its dynamic approach, encompassing numerous channels, has been instrumental in connecting all parts of the landscaping industry across the country.

    Earlier this year, 44Group brought the brand across the pond with the launch of Pro Landscaper USA, a monthly magazine with the same ambition of creating a platform for all sectors of the industry as well as their trade associations to share ideas, insights and inspiration. It covers the latest news and innovations across the US, from interviews with the industry's key players, to residential and commercial projects showcasing the best of outdoor living, to the products that bring these schemes to life—all to inform, educate and inspire landscaping professionals across the West Coast and further afield.

    On December 9-10, it will also be hosting the first FutureScape USA in Los Angeles. The premier landscaping event has gone from strength to strength in the UK and is now bringing its exclusive format to California, offering an environment for networking, knowledge exchange, and exploring the latest trends and innovations shaping the future of landscaping.

    Más Menos
    23 m
  • Interview with Michael Tomaino, Owner of Landcrafters Florida, and Chad Diller, CEO of Landscape Leadership
    Nov 19 2025

    Michael Tomaino is the Founder and "Head Gardener" of Landcrafters, a premier landscape design-build and maintenance firm based in Tampa Bay. Under his leadership, Landcrafters has grown into a $6M+ operation known for combining precision horticulture, design excellence, and disciplined business systems to serve some of Florida's most discerning residential and commercial clients.

    Drawing on nearly a decade in the landscape industry, Michael has built a culture that blends creative craftsmanship with data-driven execution. He's passionate about helping his team scale sustainably, through technology, accountability, and a deep focus on people. Michael frequently collaborates with Wilson360 and The Herring Group to refine Landcrafters' growth strategy and shares his lessons on leadership, profitability, and building "dream teams" in the green industry.

    Chad Diller is a 25+ year green industry veteran who served in various roles from operations to sales, and marketing. Currently, he's the CEO of Landscape Leadership, a marketing and sales agency that exclusively specializes in landscaping, lawn care, and tree service companies. Along with his team of green industry marketing specialists, they have partnered with dozens of the industry's most innovative and successful companies. Through website design, digital marketing, professional photography, and video production, they help green industry companies become true leaders in their market, both to prospective clients and team members. Learn more about their work at LandscapeLeadership.com

    Más Menos
    47 m
  • Interview with Adam Linnemann, Founder & President of Linnemann Lawn Care & Landscaping, Inc.
    Nov 12 2025

    Adam Linnemann is the founder and CEO of The Green Executive, a landscape industry peer group and consulting firm. With over 31 years of landscape industry experience, Adam has grown his nationally recognized landscape company, Linnemann Lawn Care & Landscaping, Inc. from the bottom up.

    Starting at the young age of just 14 years old, Adam has grown his lawn and landscape company from 1 to over 25 employees and is experienced in small landscape business acquisitions, strategic planning and marketing. His strengths include goal setting and accountability, organization of financial data and unique add-on business ideas that help generate additional company revenue.

    Adam is a Certified Profit First Professional Coach and LMN Certified Consultant. He is a retired Trailblazer with the National Association of Landscape Professionals and has sat on the Landscape Management Magazine Editorial Advisory Board. He has been featured in several trade magazines including Landscape Management, Turf, Lawn & Landscape Magazine and Green Industry Pros.

    Adam is a two time President of the Columbia, IL Rotary Club and is a regular columnist for the Waterloo, IL Republic Times. He is a retired Police Officer from the Valmeyer, IL Police Department and the Monroe County IL Sheriffs Office, at which he served his community for over 15 years. He is a member of the Waterloo Chamber of Commerce, St. Louis Nursery & Landscape Association, Snow & Ice Management Association and participates in Project Evergreen and SnowCare for Troops.

    In his spare time, Adam enjoys vacationing in the Riviera Maya, Mexico with his wife, Sahra, and two boys, Nash and Wynn. He also enjoys going to St. Louis Cardinals games, riding ATV's, and is an avid cook using his Big Green Egg!

    Más Menos
    25 m
  • Interview with Cameron Whiteman, Owner of True Star Outdoor Solutions
    Nov 5 2025

    Cameron began his journey in California but quickly found his roots in Plano, Texas, where he grew up. His adventurous spirit led him to spend two transformative years living in Mexico, during which he became fluent in Spanish—a skill that has greatly enriched his professional and personal life.

    Returning stateside, Cameron discovered his passion for the landscaping industry, starting from the ground up on an erosion control crew. Driven by ambition and dedication, he steadily progressed from irrigation specialist to account manager, ultimately leading an entire irrigation department and then an entire company. The path has been both rewarding and humbling, filled with constant learning and growth.

    When Cameron isn't managing projects and driving business success, he enjoys spending quality time with his lovely wife and their two energetic children, who keep him happily busy at home.

    Más Menos
    21 m
adbl_web_global_use_to_activate_DT_webcro_1694_expandible_banner_T1