Ronnie Tichenor motocross journey began with humble roots and an unshakable drive, shaped by a father who instilled the values of commitment, toughness, and follow-through. Growing up in a split household, Ronnie spent weekdays with his mother and weekends traveling the country to race with his father. By age 13, he moved in full-time with his dad to pursue racing, quickly rising through the amateur ranks to join Team Green and later Suzuki. At 16, he turned pro and won the East Coast 125 Supercross Championship by age 17. Despite impressive results and being part of legendary amateur development programs, Ronnie admits that starting his pro career so young—combined with low pay, relentless pressure, and a lack of physical and mental support—took a toll that still echoes today.

Behind the wins, Ronnie’s career was riddled with physical injuries and untreated concussions that have led to lasting neurological effects. He recounted multiple incidents—like racing the day after a blackout-level concussion in Japan—with a then-normalized attitude of "tough it out." Years later, after emotional dysregulation and unexplainable breakdowns, Ronnie discovered that he was suffering from long-term effects of sub concussive trauma. Through the help of his sister, friends, and a neurologist in New York, he finally found a treatment protocol that has begun to restore his cognitive and emotional function. His openness about brain trauma, emotional struggles, and the lack of awareness in the sport highlights a major blind spot in motocross that he hopes to help address.

Now in a new chapter of life, Ronnie reflects on his biggest accomplishments—not on the bike—but as a father, caregiver, and coach. Though he no longer coaches actively, Ronnie remains deeply introspective about the physical and emotional costs of his career. His son, now pursuing a degree in psychology, is one of his proudest legacies. Ronnie's story is not just about racing success; it's about resilience, recovery, and the importance of mental health awareness in high-impact sports. He urges current riders, families, and industry stakeholders to take concussions seriously and proactively seek help when needed. His vulnerability and raw honesty serve as a gift to the motocross community—one he hopes will prevent future athletes from enduring the same pain in silence.

Coach Robb's Resources (articles, videos, etc.) about health, wellness and performance:
► https://www.coachrobb.com/
► Resources such as the 2-Week Food Challenge, Sweat Rate Calculator, and Body Measurement Spreadsheet, click here: https://coachrobb.activehosted.com/f/25


Coach Robb's Exclusive Exercise and Recovery Products (designed by Coach Robb):
► Energy Fuel (Intensity and Duration Specific Sports Drink):
https://www.coachrobbstore.com/energy-fuel-products/

Coach Robb's Suggested Vitamins & Minerals:
► Nutritional Frontiers Supplements (Developed and Recommended Supplements of Coach Robb)
https://www.coachrobbstore.com/nutritional-bundles/

Coach Robb's Snacks, Smoothies and Meal Resources:
Coach Robb's Healthy Meals, Smoothies and Snack Recipe Books available in print and digital formats on Coach Robb Store and Amazon.
► Healthy Meals ► Smoothie Recipes ► Snack Recipes

Coach Robb's Educational Bundles:
► Nutrition for Weight Loss Educational Bundle
https://www.coachrobbstore.com/product/weight-loss-educational-bundle/
► Nutrition for Performance Educational Bundle
https://www.coachrobbstore.com/product/fueling-performance-educational-bundle/

Many riders mistakenly believe they have more time than they do to prepare for major races like Loretta Lynn’s, Mammoth, or World Vets. Time passes quickly, and the six months required to properly build a base of aerobic conditioning, strength, and endurance can slip by unnoticed. This episode emphasized the importance of reverse engineering your race season: start by identifying weaknesses from your last race, then plan training blocks to build aerobic durability, strength, and speed in the right order. Sprint work and motos without a foundation only increase the risk of injury and burnout. It’s not about doing more—it's about doing the right things at the right time.

One of the biggest mistakes vet riders make is ignoring race-specific needs like start execution and terrain simulation. A rider might qualify through a flat local track, then struggle at Loretta’s due to its heat, humidity, and deeper competition. Coach Robb emphasized the need to match your training to your race goals—not just in conditioning but in skill-specific areas like starts. Poor starts expose gaps in strength, balance, and reaction timing, especially under fatigue. Riders are encouraged to use tools like the Risk Racing start gate, track starts with a stopwatch, and build proprioceptive strength to simulate the demands of a race holeshot.

Finally, a realistic weekly plan must account for real-life constraints. Riders juggling families, careers, and maintenance can't train like a factory pro. Instead of overtraining or mimicking social media influencers pushing unsustainable protocols like intermittent fasting or aggressive strength routines, Coach Robb urges riders to focus on sleep, hydration, and consistent movement. Protect ride days with quality recovery and realistic effort during the week. The goal isn’t just to survive Loretta’s or World Vets—it’s to show up fresh, functional, and confident enough to enjoy the experience and race to your potential.

► Build an Aerobic & Strength Base Early
Start at least six months ahead of your race with structured aerobic and strength cycles before layering in speed or sprint work.

► Train Your Starts with Precision
Use tools like a Risk Racing gate and stopwatch to simulate real starts. Measure your time through the first turn and refine execution.

► Prepare for Race-Specific Terrain & Conditions
If racing Loretta’s or World Vets, your training must include heat conditioning, elevation simulation, and surface variation.

► Design a Weekly Plan Around Your Life
Base your training on realistic availability. Don’t stack workouts if

Coach Robb's Resources (articles, videos, etc.) about health, wellness and performance:
► https://www.coachrobb.com/
► Resources such as the 2-Week Food Challenge, Sweat Rate Calculator, and Body Measurement Spreadsheet, click here: https://coachrobb.activehosted.com/f/25


Coach Robb's Exclusive Exercise and Recovery Products (designed by Coach Robb):
► Energy Fuel (Intensity and Duration Specific Sports Drink):
https://www.coachrobbstore.com/energy-fuel-products/

Coach Robb's Suggested Vitamins & Minerals:
► Nutritional Frontiers Supplements (Developed and Recommended Supplements of Coach Robb)
https://www.coachrobbstore.com/nutritional-bundles/

Coach Robb's Snacks, Smoothies and Meal Resources:
Coach Robb's Healthy Meals, Smoothies and Snack Recipe Books available in print and digital formats on Coach Robb Store and Amazon.
► Healthy Meals ► Smoothie Recipes ► Snack Recipes

Coach Robb's Educational Bundles:
► Nutrition for Weight Loss Educational Bundle
https://www.coachrobbstore.com/product/weight-loss-educational-bundle/
► Nutrition for Performance Educational Bundle
https://www.coachrobbstore.com/product/fueling-performance-educational-bundle/

In Episode #16, the discussion continues on the root causes and practical solutions to arm pump, especially as riders move into the summer heat and intense regional racing. Emphasis is placed on the symbiotic relationship between the rider and the motorcycle—both must be optimized independently and together to avoid muscular overload and performance breakdown. Suspension setup, proprioceptive balance, and physical conditioning all work in tandem to help riders handle stress from rough terrain, heat, and high-pressure racing conditions. Adjustments to sag, fork height, and clickers are often overlooked but can completely transform the feel and control of the bike, directly influencing arm pump.

Coach Robb explains how off-bike strength training must be tailored to the movement patterns of riding, focusing on muscle symmetry and perceptive balance. A rider with imbalances—such as leg atrophy from a previous injury—may unknowingly shift weight inconsistently, causing instability and unnecessary muscular strain. These micro-compensations result in over-gripping and eventual arm pump. On-bike fitness remains irreplaceable, but when seat time is limited due to life circumstances, off-bike training must be targeted and strategic, using tools like the Garmin dashboard to monitor recovery, HRV, body battery, and stress.

Ultimately, the episode stresses the importance of predictability over perfection in both bike setup and physiological readiness. Riders often blame suspension or bike setup at critical moments, when in reality, physiological fatigue, poor sleep, hydration, and mental stress are often the underlying issues. Using Garmin data, practicing under race-like conditions, and focusing on emotional and logistical readiness ensures riders show up balanced, strong, and confident.
Consistency, not extremity, wins races—and avoiding injury means being smart about volume, timing, and personal readiness!

Coach Robb's Resources (articles, videos, etc.) about health, wellness and performance:
► https://www.coachrobb.com/
► Resources such as the 2-Week Food Challenge, Sweat Rate Calculator, and Body Measurement Spreadsheet, click here: https://coachrobb.activehosted.com/f/25


Coach Robb's Exclusive Exercise and Recovery Products (designed by Coach Robb):
► Energy Fuel (Intensity and Duration Specific Sports Drink):
https://www.coachrobbstore.com/energy-fuel-products/

Coach Robb's Suggested Vitamins & Minerals:
► Nutritional Frontiers Supplements (Developed and Recommended Supplements of Coach Robb)
https://www.coachrobbstore.com/nutritional-bundles/

Coach Robb's Snacks, Smoothies and Meal Resources:
Coach Robb's Healthy Meals, Smoothies and Snack Recipe Books available in print and digital formats on Coach Robb Store and Amazon.
► Healthy Meals ► Smoothie Recipes ► Snack Recipes

Coach Robb's Educational Bundles:
► Nutrition for Weight Loss Educational Bundle
https://www.coachrobbstore.com/product/weight-loss-educational-bundle/
► Nutrition for Performance Educational Bundle
https://www.coachrobbstore.com/product/fueling-performance-educational-bundle/

Chris Cooksey’s journey from a promising amateur motocross racer to a respected, self-made journalist and media personality embodies resilience, reinvention, and raw honesty. At just 16, Chris suffered a devastating injury that ended his professional racing aspirations. The trauma of losing his identity as a rising racer led to significant emotional challenges, including resentment, reckless behavior, and long-term tension with his father. Despite the darkness, his passion for two wheels—whether on dirt or the street—became a therapeutic force, helping him reconnect with his sense of purpose and revive his drive.

After multiple comebacks and further injuries, Chris realized that the racing dream, while emotionally powerful, wasn't sustainable. His pivot to education was self-funded and self-driven. Despite early academic struggles, he persevered through college, earning his degree and transitioning into dealership work and then to the distribution side of the moto industry. During this time, Chris’s unique perspective as a former racer, industry insider, and unfiltered observer led him naturally to journalism. Despite early backlash, including public criticism from pro riders and attempts to have him fired, he remained committed to speaking the truth and eventually launched his independent Cookie Media platform.

Now with a YouTube channel boasting over 150K–200K unique monthly viewers, Chris utilizes his platform to challenge industry norms, demand better safety protocols, and advocate for financial fairness for riders. His authenticity, forged in hardship, has garnered both critics and loyal fans. He attributes his current success not only to hard work but also to the invaluable perspective gained from loss, recovery, and his refusal to quit—choosing instead to bet on himself, one chapter at a time.

Coach Robb's Resources (articles, videos, etc.) about health, wellness and performance:
► https://www.coachrobb.com/
► Resources such as the 2-Week Food Challenge, Sweat Rate Calculator, and Body Measurement Spreadsheet, click here: https://coachrobb.activehosted.com/f/25


Coach Robb's Exclusive Exercise and Recovery Products (designed by Coach Robb):
► Energy Fuel (Intensity and Duration Specific Sports Drink):
https://www.coachrobbstore.com/energy-fuel-products/

Coach Robb's Suggested Vitamins & Minerals:
► Nutritional Frontiers Supplements (Developed and Recommended Supplements of Coach Robb)
https://www.coachrobbstore.com/nutritional-bundles/

Coach Robb's Snacks, Smoothies and Meal Resources:
Coach Robb's Healthy Meals, Smoothies and Snack Recipe Books available in print and digital formats on Coach Robb Store and Amazon.
► Healthy Meals ► Smoothie Recipes ► Snack Recipes

Coach Robb's Educational Bundles:
► Nutrition for Weight Loss Educational Bundle
https://www.coachrobbstore.com/product/weight-loss-educational-bundle/
► Nutrition for Performance Educational Bundle
https://www.coachrobbstore.com/product/fueling-performance-educational-bundle/

In Episode 13 of The Vet Show, Coach Robb Beams welcomes back veteran rider and professional pilot James Jetmar to explore how data-driven tools and strategies help him train, recover, and compete at a high level despite a demanding travel schedule. The conversation dives into Jetmar’s use of Garmin technology—specifically the HRM Pro chest strap, sleep tracking, and daily weigh-ins—to monitor training load, stress, and recovery. Emphasizing the importance of balancing effort with recovery, Coach Robb and James discuss how to use heart rate zones, calorie burn metrics, and hydration status to prevent overtraining and optimize performance—even with limited time.

Jetmar shares how expanding into sprint enduro and off-road racing has kept competition enjoyable and reduced common stressors like first-turn crashes. His cross-training routine includes mountain biking, Spartan races, and gravel events—highlighting the athletic versatility that moto riders often develop. Coach Robb outlines actionable recovery strategies using Energy Fuel, Recovery Fuel, and clean travel nutrition to support long-term performance.

Show Takeaways:
► Track your stress levels with Garmin metrics to manage recovery and prevent burnout in vet
moto athletes.
► Monitor heart rate zones using the HRM Pro chest strap for accurate training intensity and
improved lactate tolerance.
► Weigh yourself morning and night to detect hydration levels, inflammation, and recovery
patterns.
► Use Energy Fuel and Recovery Fuel to match intensity and duration—essential for motocross
hydration and recovery.
► Focus on deep sleep quality, not just duration—track with Garmin to boost testosterone and HGH
production.
► Train smarter, not harder—learn how to control intensity using heart rate-based performance
testing.
► Avoid overtraining by adjusting your plan based on real-time metrics like HRV, sleep, and stress
scores.
► Stay fueled on the road—choose clean meals over fast food and carry travel-friendly recovery
snacks.
► Get blood work every 3–4 months to catch fatigue and nutrient deficiencies before performance
declines.

Coach Robb's Resources (articles, videos, etc.) about health, wellness and performance:
► https://www.coachrobb.com/
► Resources such as the 2-Week Food Challenge, Sweat Rate Calculator, and Body Measurement Spreadsheet, click here: https://coachrobb.activehosted.com/f/25


Coach Robb's Exclusive Exercise and Recovery Products (designed by Coach Robb):
► Energy Fuel (Intensity and Duration Specific Sports Drink):
https://www.coachrobbstore.com/energy-fuel-products/

Coach Robb's Suggested Vitamins & Minerals:
► Nutritional Frontiers Supplements (Developed and Recommended Supplements of Coach Robb)
https://www.coachrobbstore.com/nutritional-bundles/

Coach Robb's Snacks, Smoothies and Meal Resources:
Coach Robb's Healthy Meals, Smoothies and Snack Recipe Books available in print and digital formats on Coach Robb Store and Amazon.
► Healthy Meals ► Smoothie Recipes ► Snack Recipes

Coach Robb's Educational Bundles:
► Nutrition for Weight Loss Educational Bundle
https://www.coachrobbstore.com/product/weight-loss-educational-bundle/
► Nutrition for Performance Educational Bundle
https://www.coachrobbstore.com/product/fueling-performance-educational-bundle/

Coach Robb Beams and Derek Harris (HP Race Development) tackle one of the most misunderstood issues in racing performance: the root cause of arm pump. Too often, parents and riders default to blaming suspension setups or motor output, but as the discussion reveals, most of these issues stem from physiological deficiencies—specifically, inadequate strength, flexibility, and aerobic capacity. Mechanical upgrades are only effective if the rider’s body is equally prepared to handle the forces involved. Without proper warm-up, hydration, fueling, and muscular pliability, even the most advanced bike setup will fall short under race-day pressure.

The conversation highlights a recurring problem in amateur development: chasing short-term results at the expense of long-term potential. Robb and Derek emphasize that success at elite events like Loretta Lynn’s has more to do with adaptability, rider IQ, and consistent physiological data than horsepower or flashy parts. Race day rarely mirrors practice conditions, so riders must learn to pivot mid-moto—adjusting lines, recovering from poor starts, and staying composed through deteriorating terrain. Metrics like lap-time variance, heart rate thresholds, and throttle consistency are far more telling than finishes alone, and should guide both rider development and parental expectations.

Ultimately, this episode reinforces that peak performance isn’t accidental—it’s built. Real progress demands a holistic blueprint: mechanical development must mirror physiological maturity, and both should evolve based on data. Parents are encouraged to audit their child’s program by asking “why” behind every training or equipment decision. If the answer doesn’t hold up to scrutiny, it’s time to reevaluate. True success comes from building durable, adaptable athletes who can handle adversity—physically, mentally, and mechanically—under the most demanding race conditions.

Coach Robb's Resources (articles, videos, etc.) about health, wellness and performance:
► https://www.coachrobb.com/
► Resources such as the 2-Week Food Challenge, Sweat Rate Calculator, and Body Measurement Spreadsheet, click here: https://coachrobb.activehosted.com/f/25


Coach Robb's Exclusive Exercise and Recovery Products (designed by Coach Robb):
► Energy Fuel (Intensity and Duration Specific Sports Drink):
https://www.coachrobbstore.com/energy-fuel-products/

Coach Robb's Suggested Vitamins & Minerals:
► Nutritional Frontiers Supplements (Developed and Recommended Supplements of Coach Robb)
https://www.coachrobbstore.com/nutritional-bundles/

Coach Robb's Snacks, Smoothies and Meal Resources:
Coach Robb's Healthy Meals, Smoothies and Snack Recipe Books available in print and digital formats on Coach Robb Store and Amazon.
► Healthy Meals ► Smoothie Recipes ► Snack Recipes

Coach Robb's Educational Bundles:
► Nutrition for Weight Loss Educational Bundle
https://www.coachrobbstore.com/product/weight-loss-educational-bundle/
► Nutrition for Performance Educational Bundle
https://www.coachrobbstore.com/product/fueling-performance-educational-bundle/

Steve Hatch’s story is a powerful example of humble beginnings, internal drive, and long-term elite performance in off-road racing. Starting with a $35 minibike and no racing background in his family, Steve worked his way from upstate New York through motocross and off-road circuits to become a factory rider for Suzuki and Kawasaki. A standout moment in his early career came when he placed unexpectedly high in a national enduro on bald tires and without a headlight, which launched him into the spotlight. Throughout his 18-year professional career, Steve credited his inner fire, relentless training, and goal-setting for keeping him competitive, even as he overcame multiple injuries—including a broken back in 1997 while leading the GNCC championship.

Beyond his physical skills, Steve emphasized the crucial role of mental toughness and psychological tools, developed with the help of his wife Denise, a leading sports mindset coach. He recounted how her guidance helped him overcome PTSD-like race flashbacks after his back injury. Together, they have worked with many top athletes including Caleb Russell, Ryan Sipes, Cody Webb, and more. Steve also stressed the importance of articulating feedback, building long-term sponsor relationships, and reinventing oneself to stay sharp—whether in racing or life. Despite 50+ broken bones, Steve finished his career on his own terms, placing in the top five across multiple national series.

Throughout the interview, Coach Robb and Steve touched on the vital mindset needed to sustain elite-level competition, the personal sacrifices made, and the resilience it takes to rebuild physically and mentally after devastating setbacks. Steve’s three non-negotiables—do what you say, be honest, and bring your best to each day—are rooted in the same grit and integrity that defined his racing career. He now dedicates himself to coaching, passing on both the technical and emotional skills required for long-term success in racing and life.

Coach Robb's Resources (articles, videos, etc.) about health, wellness and performance:
► https://www.coachrobb.com/
► Resources such as the 2-Week Food Challenge, Sweat Rate Calculator, and Body Measurement Spreadsheet, click here: https://coachrobb.activehosted.com/f/25


Coach Robb's Exclusive Exercise and Recovery Products (designed by Coach Robb):
► Energy Fuel (Intensity and Duration Specific Sports Drink):
https://www.coachrobbstore.com/energy-fuel-products/

Coach Robb's Suggested Vitamins & Minerals:
► Nutritional Frontiers Supplements (Developed and Recommended Supplements of Coach Robb)
https://www.coachrobbstore.com/nutritional-bundles/

Coach Robb's Snacks, Smoothies and Meal Resources:
Coach Robb's Healthy Meals, Smoothies and Snack Recipe Books available in print and digital formats on Coach Robb Store and Amazon.
► Healthy Meals ► Smoothie Recipes ► Snack Recipes

Coach Robb's Educational Bundles:
► Nutrition for Weight Loss Educational Bundle
https://www.coachrobbstore.com/product/weight-loss-educational-bundle/
► Nutrition for Performance Educational Bundle
https://www.coachrobbstore.com/product/fueling-performance-educational-bundle/

On this episode of The Vet Show, Coach Robb Beams and Toolman Dan dive deep into the real science behind sustainable weight loss, breaking away from the toxic myths perpetuated by the weight loss and fitness industries. They emphasize that starving yourself or chasing extreme workouts only creates metabolic stress and long-term problems like slowed metabolism and nutrient deficiencies.

Instead, Coach Robb explains how documenting food intake, recognizing food sensitivities, and supporting your body through quality whole foods—not supplements first—is key to staying healthy, fast, and durable on the bike. They also discuss how identifying foods that make you sleepy can be strategically used to improve sleep before important races.

Throughout the conversation, Coach Robb breaks down "The 10 Golden Rules" for getting lighter and faster the right way—without falling into the yo-yo diet trap. Key insights include maintaining steady energy by eating every two hours, avoiding low-calorie crashes that sabotage performance, training based on nutritional physiology (not extreme exercise alone), and managing stress to control sugar cravings.

Coach Robb also clarifies critical formulas about fat, sugar, and hydration that most trainers don't want athletes to understand because it would free them from dependency. By following a simple, scientific approach, riders can achieve leaner body composition, improve late-race endurance, and optimize core body temperature for better race-day results.

Finally, Coach Robb and Toolman Dan reinforce the importance of using tools like MyFitnessPal and Garmin to track real progress, focusing on strength, hydration, and overall durability—not just weight on the scale. They wrap up with the message that rewarding yourself for consistency and progress is essential for long-term success.

Whether your goal is to qualify for Vet Worlds, Loretta’s, or simply perform better every weekend, the secret lies in mastering the basics: eat right, recover deeply, measure smartly, and stay empowered with the right knowledge.

Coach Robb's Resources (articles, videos, etc.) about health, wellness and performance:
► https://www.coachrobb.com/
► Resources such as the 2-Week Food Challenge, Sweat Rate Calculator, and Body Measurement Spreadsheet, click here: https://coachrobb.activehosted.com/f/25


Coach Robb's Exclusive Exercise and Recovery Products (designed by Coach Robb):
► Energy Fuel (Intensity and Duration Specific Sports Drink):
https://www.coachrobbstore.com/energy-fuel-products/

Coach Robb's Suggested Vitamins & Minerals:
► Nutritional Frontiers Supplements (Developed and Recommended Supplements of Coach Robb)
https://www.coachrobbstore.com/nutritional-bundles/

Coach Robb's Snacks, Smoothies and Meal Resources:
Coach Robb's Healthy Meals, Smoothies and Snack Recipe Books available in print and digital formats on Coach Robb Store and Amazon.
► Healthy Meals ► Smoothie Recipes ► Snack Recipes

Coach Robb's Educational Bundles:
► Nutrition for Weight Loss Educational Bundle
https://www.coachrobbstore.com/product/weight-loss-educational-bundle/
► Nutrition for Performance Educational Bundle
https://www.coachrobbstore.com/product/fueling-performance-educational-bundle/