In this episode of the Cheer Biz Podcast, host Dan Cotton shares how Oregon Dream Teams booked 17 birthday parties in only 14 days, generating more than $6,000 in new revenue. He breaks down the strategies that worked, including the email and text marketing campaigns, Facebook ads, follow-up systems, and adjustments that turned interest into bookings. If you run a cheer gym, tumbling program, or youth sports facility, this episode gives you the step-by-step approach to filling your calendar with profitable birthday parties. Learn how to create promotions that convert, leverage your lead lists effectively, and build systems that consistently bring in new revenue streams for your gym.

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Carli Jordan, owner of North Dakota Cheer Tech, to unpack her inspiring journey from coach to gym owner. Carli shares how she purchased her gym right out of college, navigated the challenges of running a cheer business in a small market, and grew her program to eight competitive teams and 200 athletes. You’ll hear how she structured her gym purchase, balanced a full-time career with gym ownership, expanded programs to meet family needs, and used modern marketing strategies to grow cheerleading in North Dakota. This conversation is packed with actionable insights for cheer coaches and gym owners on financing, systems, staff training, retention, and building culture. Whether you dream of owning a gym someday or want to improve the one you already run, this episode gives you a behind-the-scenes look at what it really takes.

In this episode of the Cheer Biz Podcast, host Dan Cotton tackles one of the biggest myths in the cheer industry: the belief that successful systems only work for large, well-established programs like Oregon Dream Teams. Dan shares how ODT started with just 43 all star athletes and no tumbling program, and how the growth to hundreds of athletes came from consistent systems, smart changes, and a willingness to challenge limiting beliefs. You’ll hear why excuses like “our families won’t accept that” or “that only works at big gyms” are holding you back, and how you can implement the same strategies in gyms of any size. From restructuring private lessons to setting athlete expectations and building a recognizable brand, Dan explains how proven systems can be adapted to any program. If you want to stop relying on excuses and start creating real growth in your cheer gym, this episode will show you exactly how to make it happen. Dan shares why speed-to-contact dramatically increases conversion rates, how to build a reliable follow-up system, and what mistakes gym owners make when managing their lead lists. You will learn how to identify qualified leads, nurture interest, and close more sales without wasting time on the wrong people. This episode is designed for cheer gym owners and coaches who want to grow enrollment, increase revenue, and create systems that ensure no opportunity is lost.