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Join Max and Rachel as they interview Stewart Pratt about Media buying in 2026.

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Thanks for tuning into this week’s episode of 'The Checkout Point.' We hope you found our insights into the eCommerce world both informative and inspiring.

Keep the conversation going by following us on Twitter at @blikket_co, follow us on LinkedIn and on Instagram @blikket.co.
For more in-depth analysis and the latest eCommerce trends, visit our website at blikket.co.

If you enjoyed today's roundup, please consider leaving a review and sharing the podcast with your network. We value your support and feedback. Join us next week for more updates from the digital marketplace. Until then, stay curious and keep innovating.

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The holiday shopping madness is almost here – we're just one and a half weeks away from Black Friday! – but here's what most eCommerce sellers don't realize: your biggest opportunity might actually come in the 72 hours AFTER Cyber Monday ends.

In this power-packed episode of The Checkout Point, hosts Max and Rachel dive into their just-published blog post "Post Cyber Monday Strategy: Your 72-Hour Profit Window" and break down why this overlooked timeframe could be your secret weapon this holiday season. But that's just the beginning! They're also unpacking some serious marketplace drama, including Etsy sellers experiencing "total search invisibility," Shopify's latest major win, and how Google's AI is fundamentally changing shopping behavior. Plus, there's breaking news about shipping tariffs, Walmart's CEO shakeup, and yes – Amazon is now selling cars. (Seriously!)

Whether you're finalizing your Black Friday strategy or planning your post-holiday moves, this episode is packed with actionable insights you can't afford to miss.

🎯 Key Takeaways:

💰 The 72-Hour Window – Why the three days after Cyber Monday represent an untapped profit opportunity most sellers completely ignore

🔍 Etsy's Search Crisis – Sellers are reporting "total search invisibility" and what this marketplace drama means for your multi-channel strategy

🛍️ Google AI Shopping Revolution – How artificial intelligence is transforming the way customers discover and purchase products (and what you need to do about it)

🚚 Tariff & Shipping Shakeup – Critical updates on logistics changes that could impact your bottom line this holiday season

🎁 Shopify's Latest Win – Another major milestone for the platform and what it signals for eCommerce's future

Ready to maximize your holiday profits and stay ahead of the eCommerce curve? Subscribe to The Checkout Point for your weekly dose of industry insights, strategies, and news that actually matter. Visit Blikket.co for the full blog post on the 72-hour profit window and more resources to power your eCommerce success! 🚀

Support the show

Thanks for tuning into this week’s episode of 'The Checkout Point.' We hope you found our insights into the eCommerce world both informative and inspiring.

Keep the conversation going by following us on Twitter at @blikket_co, follow us on LinkedIn and on Instagram @blikket.co.
For more in-depth analysis and the latest eCommerce trends, visit our website at blikket.co.

If you enjoyed today's roundup, please consider leaving a review and sharing the podcast with your network. We value your support and feedback. Join us next week for more updates from the digital marketplace. Until then, stay curious and keep innovating.

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Max and Rachel are back with your weekly eCommerce espresso shot—and this week is PACKED! With Black Friday just around the corner, the hosts are diving into the strategies, platform shake-ups, and industry shifts you absolutely need to know about right now.

This episode kicks off with a deep dive into Buy Now Pay Later (BNPL) implementation—and if you haven't added this to your checkout yet, you're missing out on up to 40% higher order values. The team breaks down their fresh 10-day BNPL strategy (perfect timing for last-minute Black Friday prep!) and explains exactly why this payment option has become non-negotiable for competitive eCommerce stores.

But that's just the beginning. Rachel and Max unpack the platform chaos currently unfolding: eBay's concerns about marketplace competition, TikTok Shop's meteoric rise, Walmart's new badge system, and Shopify's mind-blowing AI order statistics. Plus, they explore how the search landscape is transforming as Google faces challenges and ChatGPT considers advertising.

The episode wraps with fascinating insights into the trillion-dollar holiday shopping season and the surprising workforce trends shaping retail's future.

🎯 Key Takeaways:

💳 BNPL Implementation - Discover why adding Buy Now Pay Later can boost order values by up to 40% and how to deploy it in just 10 days

🏪 Platform Power Shifts - Get the inside scoop on eBay's challenges, TikTok Shop's dominance, and what Walmart's doing differently

🤖 AI's eCommerce Impact - Learn about Shopify's shocking AI order numbers and how automation is reshaping retail

🔍 Search Evolution - Understand the major changes happening with Google and ChatGPT that affect how customers find your store

💰 Holiday Season Insights - Explore why retailers are doing more with less as shopping hits unprecedented levels

Ready to stay ahead of the eCommerce curve? Subscribe to The Checkout Point for your weekly dose of trends, strategies, and industry intel that actually moves the needle. Visit Blikket.co for more resources, guides, and tools to supercharge your online store! 🚀

Support the show

Thanks for tuning into this week’s episode of 'The Checkout Point.' We hope you found our insights into the eCommerce world both informative and inspiring.

Keep the conversation going by following us on Twitter at @blikket_co, follow us on LinkedIn and on Instagram @blikket.co.
For more in-depth analysis and the latest eCommerce trends, visit our website at blikket.co.

If you enjoyed today's roundup, please consider leaving a review and sharing the podcast with your network. We value your support and feedback. Join us next week for more updates from the digital marketplace. Until then, stay curious and keep innovating.

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The clock is ticking! BFCM is right around the corner, and this week's episode is your essential pre-holiday battle plan. Max and Rachel are running on pure caffeine and adrenaline (relatable, right?) as they unpack the most critical eCommerce news heading into the biggest shopping season of the year.

This week, we're laser-focused on helping you find money you didn't even know you were losing. Rachel unveils Blikket's brand-new "eCommerce Conversion Audit: The 15-Minute Year-End Review That Actually Finds Money" – a game-changing resource born from weeks of midnight data analysis. Plus, we're breaking down major marketplace earnings (Amazon and eBay are soaring while Etsy takes an unexpected turn), Shopify's bold Q4 shake-ups, PayPal's mind-blowing ChatGPT shopping integration, and the tax and tariff challenges that could impact your holiday margins.

And because it wouldn't be BFCM season without some fun, we're covering Target's viral Hot Santa campaign and why major retailers are already dropping Black Friday deals online. It's all connected, and we're showing you exactly how to use these trends to your advantage.

💰 The 15-minute conversion audit that reveals hidden revenue in your year-end data – no complex analytics degree required

📊 Marketplace earnings decoded: Why Amazon and eBay's double-digit growth matters for your multi-channel strategy

🤖 AI shopping is here: PayPal + ChatGPT integration means customers can now purchase through conversation

💸 Tax trap alert: New IRS 1099-K guidance and $40B in tariff costs that could squeeze your holiday profits

🎅 Extended shopping season strategies: How Target, Best Buy, and early Black Friday deals are reshaping consumer behavior

Whether you're a busy founder prepping for your biggest quarter or a marketing manager finalizing holiday campaigns, this 20-minute episode delivers the insights you need right now. No fluff, just actionable intelligence to help you finish the year strong.

Ready to find the money hiding in your store? Hit subscribe, tune in, and then head to Blikket.co to grab that conversion audit guide. Your future self (and your bank account) will thank you! 🚀

Support the show

Thanks for tuning into this week’s episode of 'The Checkout Point.' We hope you found our insights into the eCommerce world both informative and inspiring.

Keep the conversation going by following us on Twitter at @blikket_co, follow us on LinkedIn and on Instagram @blikket.co.
For more in-depth analysis and the latest eCommerce trends, visit our website at blikket.co.

If you enjoyed today's roundup, please consider leaving a review and sharing the podcast with your network. We value your support and feedback. Join us next week for more updates from the digital marketplace. Until then, stay curious and keep innovating.

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Welcome to Week 44 of The Checkout Point! Max and Rachel are back with their caffeinated takes on everything shaking up eCommerce this week—and with Halloween literally around the corner, there's no time to waste on fixing those abandoned carts before the holiday shopping frenzy hits full force.

This episode tackles the massive revenue leak that's costing online retailers a fortune during Q4. We're breaking down Blikket's brand new comprehensive guide on cart abandonment recovery, revealing the exact timing, sequencing, and personalization strategies that turn "maybe later" into "take my money now." Plus, we're exploring how AI is completely transforming the shopping experience (for better or worse), what Target's first major layoffs in a decade mean for retail, and the real story behind that AWS outage that broke half the internet.

🛒 Key Takeaways:

💰 Cart Abandonment Reality Check – How you're hemorrhaging hundreds of thousands during peak season and the proven recovery tactics that actually work

🤖 AI Shopping Assistants Decoded – Amazon and Walmart's new AI tools: genuinely helpful or just really good at upselling?

📈 Shopify's Holiday Dominance – Why their stock is crushing it and what their new report reveals about AI-powered shopping behavior

🎯 Retail Shake-Ups – Target's 1,800 layoffs, eBay's ad algorithm changes, and Amazon's gamified "Seller Challenge"

☁️ The AWS Outage Truth – Everything you read was wrong—here's what really happened and why it matters

Ready to plug those revenue leaks and finish Q4 strong? Hit subscribe and never miss an episode of The Checkout Point. Visit Blikket.co for the full cart abandonment guide and more actionable eCommerce insights! 🚀

Support the show

Thanks for tuning into this week’s episode of 'The Checkout Point.' We hope you found our insights into the eCommerce world both informative and inspiring.

Keep the conversation going by following us on Twitter at @blikket_co, follow us on LinkedIn and on Instagram @blikket.co.
For more in-depth analysis and the latest eCommerce trends, visit our website at blikket.co.

If you enjoyed today's roundup, please consider leaving a review and sharing the podcast with your network. We value your support and feedback. Join us next week for more updates from the digital marketplace. Until then, stay curious and keep innovating.

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Ever thought about what happens after your customer clicks "Buy Now"? Spoiler alert: you're probably leaving serious money on the table! Max and Rachel are back with week 43's eCommerce news, and they're spilling the tea on everything from turning boring confirmation pages into revenue machines to how an AWS outage had people calling restaurants like it's the '90s again.

This week's episode is packed with the kind of insights that'll make you want to log into your store dashboard immediately. We're breaking down Blikket's latest blog post on order confirmation pages (seriously, this could be your secret weapon!), exploring Shopify's game-changing platform upgrades, and diving deep into how AI shopping is finally becoming reality with Walmart's ChatGPT partnership and Alibaba's AI commerce profits. Plus, we're tackling the tariff chaos that's making this holiday season extra spicy for retailers and what Amazon's massive hiring spree tells us about the future of eCommerce.

Whether you're a busy founder grabbing insights between meetings or a marketing manager looking for your next competitive edge, this 20-minute power-packed episode delivers exactly what you need to stay ahead.

Key Takeaways:

💰 Order Confirmation Pages – Why your "thank you" page might be your most underutilized sales asset (and how to fix it!)

☁️ AWS Outage Aftermath – What the recent tech meltdown teaches us about infrastructure dependency and backup plans

🚀 Shopify's Platform Evolution – The latest merchant tools that could transform your store operations

🤖 AI Shopping Goes Mainstream – From Walmart + ChatGPT to Alibaba's AI profits—the future is here

📦 Tariffs & Holiday Prep – Navigating the complexity of this year's retail season plus Amazon's strategic hiring moves

Ready to level up your eCommerce game? Subscribe to The Checkout Point for weekly insights that actually move the needle, and head over to Blikket.co to read the full order confirmation page strategy that Max and Rachel can't stop talking about!

Support the show

Thanks for tuning into this week’s episode of 'The Checkout Point.' We hope you found our insights into the eCommerce world both informative and inspiring.

Keep the conversation going by following us on Twitter at @blikket_co, follow us on LinkedIn and on Instagram @blikket.co.
For more in-depth analysis and the latest eCommerce trends, visit our website at blikket.co.

If you enjoyed today's roundup, please consider leaving a review and sharing the podcast with your network. We value your support and feedback. Join us next week for more updates from the digital marketplace. Until then, stay curious and keep innovating.

This is Max, signing off.

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Ever thought that simple "thanks for your order" page was just... well, a thank you? Think again! Max and Rachel are back with Week 42's eCommerce intel, and this episode is packed with game-changing insights that'll make you rethink your entire post-purchase strategy.

This week, we're kicking things off with a deep dive into why your order confirmation page might be the most underutilized sales weapon in your arsenal. Seriously—while you're celebrating that conversion, you could be missing out on massive upsell opportunities, building customer loyalty, and creating brand evangelists. Plus, we're covering the seismic shifts happening across the eCommerce landscape: Google's AI is rewriting the SEO rulebook, Walmart's deploying millions of IoT sensors (yes, millions!), and the checkout experience is getting a complete overhaul with innovations from Klarna and Shop Pay.

And if you're a Shopify merchant? You'll want to hear about the executive shake-ups, product expansions, and that tantalizing potential OpenAI partnership that has Wall Street buzzing.

🎯 Key Takeaways You Can't Miss:

💰 Order Confirmation Gold – Discover why that post-purchase page is your secret weapon for increasing customer lifetime value

🤖 AI Search Revolution – Learn how Google's AI overhaul means you need to rethink your entire SEO strategy (like, yesterday)

📊 Walmart's Tech Transformation – Find out what millions of IoT sensors mean for the future of retail operations

🛒 Checkout Innovation Wave – Get the scoop on Klarna's debit cards, Shop Pay's international expansion, and what it means for your conversion rates

🎪 Shopify's Big Moves – Wall Street-worthy news about executive changes and a potential OpenAI partnership that could reshape eCommerce AI

Ready to stay ahead of the curve? Hit subscribe and never miss an episode of The Checkout Point! For more eCommerce insights, strategies, and tools to grow your online store, visit Blikket.co and join the conversation. Let's turn those checkouts into champions! 🏆

Support the show

Thanks for tuning into this week’s episode of 'The Checkout Point.' We hope you found our insights into the eCommerce world both informative and inspiring.

Keep the conversation going by following us on Twitter at @blikket_co, follow us on LinkedIn and on Instagram @blikket.co.
For more in-depth analysis and the latest eCommerce trends, visit our website at blikket.co.

If you enjoyed today's roundup, please consider leaving a review and sharing the podcast with your network. We value your support and feedback. Join us next week for more updates from the digital marketplace. Until then, stay curious and keep innovating.

This is Max, signing off.

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🎃 October eCommerce Magic: Tricks, Treats, and Game-Changers! 🎃

Get your candy stash ready—because October is here and Halloween is right around the corner! The Checkout Point by blikket.co delivers the latest eCommerce news and growth hacks in one hyper-actionable episode, guaranteed to keep you ahead of the curve (and maybe inspire your next pumpkin-spice offer).

In this week’s episode, Max and Rachel bring high-energy updates for busy eCommerce founders, marketing managers, and ambitious entrepreneurs. They’re breaking down how to embrace the spooky season as a powerful sales event—complete with Halloween pop-up shop ideas, irresistible costume deals, and creative pumpkin-spice bundles.

Plus, you’ll get the inside scoop on:

• The surprising power of your order confirmation page (yes, it can be your shop’s secret weapon!)
• The ChatGPT shopping craze: How AI is reshaping the shopping experience and holiday gift-giving
• Holiday trends to watch—are sales slowing, or just getting weirder and tech-ier?
• Shopify’s game-changing move with instant checkout powered by ChatGPT
• Lightning-fast Amazon deliveries and what their fulfillment ramp-up means for your shop
• Global eCommerce shake-ups from Brazil to China—what you need to know now
• All the latest marketplace and shipping policy changes on Amazon, eBay, and USPS

✨ Top Takeaways:

• 👻 Use Halloween to supercharge sales with creative seasonal promos
• 🛒 Turn your order confirmation page into a powerhouse for upsells
• 🤖 Stay ahead with AI-driven shopping trends and instant checkout features
• 🌎 Track global eCommerce drama to future-proof your strategy
• 🚚 Adapt fast to new marketplace and fulfillment updates that will impact your Q4 results

Don’t miss this jam-packed, optimistic rundown of Week 41’s essential eCommerce insights. Subscribe to The Checkout Point wherever you get your podcasts—and visit blikket.co for bonus advice, exclusive blog posts, and even more ways to level up your online shop. Let’s make October your best month yet!

Support the show

Thanks for tuning into this week’s episode of 'The Checkout Point.' We hope you found our insights into the eCommerce world both informative and inspiring.

Keep the conversation going by following us on Twitter at @blikket_co, follow us on LinkedIn and on Instagram @blikket.co.
For more in-depth analysis and the latest eCommerce trends, visit our website at blikket.co.

If you enjoyed today's roundup, please consider leaving a review and sharing the podcast with your network. We value your support and feedback. Join us next week for more updates from the digital marketplace. Until then, stay curious and keep innovating.

This is Max, signing off.