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Join Max and Rachel as they interview Stewart Pratt about Media buying in 2026.

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Thanks for tuning into this week’s episode of 'The Checkout Point.' We hope you found our insights into the eCommerce world both informative and inspiring.

Keep the conversation going by following us on Twitter at @blikket_co, follow us on LinkedIn and on Instagram @blikket.co.
For more in-depth analysis and the latest eCommerce trends, visit our website at blikket.co.

If you enjoyed today's roundup, please consider leaving a review and sharing the podcast with your network. We value your support and feedback. Join us next week for more updates from the digital marketplace. Until then, stay curious and keep innovating.

This is Max, signing off.

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The holiday shopping madness is almost here – we're just one and a half weeks away from Black Friday! – but here's what most eCommerce sellers don't realize: your biggest opportunity might actually come in the 72 hours AFTER Cyber Monday ends.

In this power-packed episode of The Checkout Point, hosts Max and Rachel dive into their just-published blog post "Post Cyber Monday Strategy: Your 72-Hour Profit Window" and break down why this overlooked timeframe could be your secret weapon this holiday season. But that's just the beginning! They're also unpacking some serious marketplace drama, including Etsy sellers experiencing "total search invisibility," Shopify's latest major win, and how Google's AI is fundamentally changing shopping behavior. Plus, there's breaking news about shipping tariffs, Walmart's CEO shakeup, and yes – Amazon is now selling cars. (Seriously!)

Whether you're finalizing your Black Friday strategy or planning your post-holiday moves, this episode is packed with actionable insights you can't afford to miss.

🎯 Key Takeaways:

💰 The 72-Hour Window – Why the three days after Cyber Monday represent an untapped profit opportunity most sellers completely ignore

🔍 Etsy's Search Crisis – Sellers are reporting "total search invisibility" and what this marketplace drama means for your multi-channel strategy

🛍️ Google AI Shopping Revolution – How artificial intelligence is transforming the way customers discover and purchase products (and what you need to do about it)

🚚 Tariff & Shipping Shakeup – Critical updates on logistics changes that could impact your bottom line this holiday season

🎁 Shopify's Latest Win – Another major milestone for the platform and what it signals for eCommerce's future

Ready to maximize your holiday profits and stay ahead of the eCommerce curve? Subscribe to The Checkout Point for your weekly dose of industry insights, strategies, and news that actually matter. Visit Blikket.co for the full blog post on the 72-hour profit window and more resources to power your eCommerce success! 🚀

Support the show

Thanks for tuning into this week’s episode of 'The Checkout Point.' We hope you found our insights into the eCommerce world both informative and inspiring.

Keep the conversation going by following us on Twitter at @blikket_co, follow us on LinkedIn and on Instagram @blikket.co.
For more in-depth analysis and the latest eCommerce trends, visit our website at blikket.co.

If you enjoyed today's roundup, please consider leaving a review and sharing the podcast with your network. We value your support and feedback. Join us next week for more updates from the digital marketplace. Until then, stay curious and keep innovating.

This is Max, signing off.

Send us a text

Max and Rachel are back with your weekly eCommerce espresso shot—and this week is PACKED! With Black Friday just around the corner, the hosts are diving into the strategies, platform shake-ups, and industry shifts you absolutely need to know about right now.

This episode kicks off with a deep dive into Buy Now Pay Later (BNPL) implementation—and if you haven't added this to your checkout yet, you're missing out on up to 40% higher order values. The team breaks down their fresh 10-day BNPL strategy (perfect timing for last-minute Black Friday prep!) and explains exactly why this payment option has become non-negotiable for competitive eCommerce stores.

But that's just the beginning. Rachel and Max unpack the platform chaos currently unfolding: eBay's concerns about marketplace competition, TikTok Shop's meteoric rise, Walmart's new badge system, and Shopify's mind-blowing AI order statistics. Plus, they explore how the search landscape is transforming as Google faces challenges and ChatGPT considers advertising.

The episode wraps with fascinating insights into the trillion-dollar holiday shopping season and the surprising workforce trends shaping retail's future.

🎯 Key Takeaways:

💳 BNPL Implementation - Discover why adding Buy Now Pay Later can boost order values by up to 40% and how to deploy it in just 10 days

🏪 Platform Power Shifts - Get the inside scoop on eBay's challenges, TikTok Shop's dominance, and what Walmart's doing differently

🤖 AI's eCommerce Impact - Learn about Shopify's shocking AI order numbers and how automation is reshaping retail

🔍 Search Evolution - Understand the major changes happening with Google and ChatGPT that affect how customers find your store

💰 Holiday Season Insights - Explore why retailers are doing more with less as shopping hits unprecedented levels

Ready to stay ahead of the eCommerce curve? Subscribe to The Checkout Point for your weekly dose of trends, strategies, and industry intel that actually moves the needle. Visit Blikket.co for more resources, guides, and tools to supercharge your online store! 🚀

Support the show

Thanks for tuning into this week’s episode of 'The Checkout Point.' We hope you found our insights into the eCommerce world both informative and inspiring.

Keep the conversation going by following us on Twitter at @blikket_co, follow us on LinkedIn and on Instagram @blikket.co.
For more in-depth analysis and the latest eCommerce trends, visit our website at blikket.co.

If you enjoyed today's roundup, please consider leaving a review and sharing the podcast with your network. We value your support and feedback. Join us next week for more updates from the digital marketplace. Until then, stay curious and keep innovating.

This is Max, signing off.