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The CPG View

The CPG View

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The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!The CPG View Economía Marketing Marketing y Ventas
Episodios
  • Turning Data into Growth: Lessons from Mondelēz International (Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelēz International)
    Sep 25 2025

    You’ve worked with some of the biggest CPG brands. What key experiences or lessons have shaped your approach as a leader in insights and category growth?

    You’re passionate about understanding the consumer, retailer, and shopper. Can you share a moment where an insight completely transformed a marketing strategy or category approach?

    As a retail media crusader and AI advocate, how do you see data, AI, and retail media shaping the future of omnichannel marketing?

    You call yourself a “Shaker-Up’er.” Can you share an example of when you challenged the status quo and drove meaningful change within an organization or industry?

    What are the biggest challenges and opportunities in unified commerce today, and how should brands and retailers prepare to stay ahead?

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    28 m
  • From Doing to Partnering: How Brands Win with Simplicity, Community, and Customer Experience (Alex Timlin, Chief CRM and Customer Experience Expert at SAP)
    Sep 18 2025


    You’ve built and led high-performing teams across multiple industries and geographies. What pivotal moments or experiences have shaped your career as an entrepreneurial executive?

    Given your focus on customer experience and go-to-market strategies, what trends or innovations in SaaS and personalized marketing excite you the most right now?

    You emphasize the importance of aligning people, product, and customer focus with company growth metrics. Can you share an example of when this alignment drove significant impact?

    What shifts are you seeing in how brands approach customer experience?

    For executives looking to scale SaaS businesses successfully, what are the key leadership and strategy principles they should prioritize?

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    25 m
  • Retail Reimagined: How Walmart Connect is Powering Brands Through AI and Leadership (Lucas Barros, Head at Walmart Connect)
    Aug 28 2025

    What excites you most about leading Walmart Connect in Chile, and what unique opportunities do you see in the region’s market?

    How do you approach leveraging data-driven insights to create more authentic connections between brands and consumers?

    What trends in omnichannel marketing are shaping your strategy at Walmart Connect, and how do you see them evolving in Latin America?


    What leadership principles guide you in balancing strategic vision with execution, especially when entering new markets or revitalizing existing ones?


    What’s a project or achievement you’re particularly proud of at Walmart Connect, and how has it impacted the business or consumers?

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    25 m
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