Are you owning your niche? If you aren’t exactly sure how to answer that question, you’re not alone. Many business owners struggle to even identify their niche, let alone own it! But in a world where customers have a wealth of choices at their fingertips, we need to learn how to really stand out and dominate our niches.

In this episode of The Business of Thinking Big, I sit down with the amazing Fitness & Wellness Business Coach Felicia Romero to dive deeply into the concept of niching down: what it means, why the business gurus keep talking about it, and how it will help you attract your people.

During this juicy conversation, we explore how a scarcity mindset and FOMO can keep your niche broader than it should be — and how to narrow in on the zones of genius that will help you activate your best-fit audience!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• The incredible benefits of choosing to be a specialist rather than a generalist
• How to tap into the emotional needs of your clients and infuse it into your messaging with authenticity
• How to balance authenticity with authority in your thought leadership

Guest bio: Felicia Romero is a top Fitness & Wellness Business Coach, the founder of the 10k Accelerator and Luna True Nutrition, the host of the Hi Felicia podcast, an 8X fitness cover model, a gym owner for 12+ years, a serial entrepreneur, and an EXPANDER for women who dream of a bigger life!

Timestamps:‌ ‌

00:32 Meet Felicia Romero

04:24 The language of niching down

07:42 Specialist or generalist?

12:45 Niches aren’t forever

15:39 Tapping into the emotional side

17:32 Energy, embodiment & authenticity

20:55 Thought leadership & social media

27:45 Balancing authenticity with authority

30:04 Lori Harder story

36:21 Amy Porterfield story

41:00 Collaboration

42:21 Energy management

47:48 Final tips & conclusion

Links mentioned:‌ ‌

Felicia Romero

https://feliciaromero.com

Instagram: @feliciaromero

A-Players Rapid Impact Business Coaching Experience

How I Built This

Hi Felicia #310: The Secret to Your Next Level Growth w/ Lori Harder & Anette Oran

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Learn with me: Mamapreneur Success Path - Free Audio Training

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

https://copymagic.agency

We make a lot of big decisions as entrepreneurs. Often, these decisions involve trying new things, such as investing in a new technology, launching a new offer, or building out your team. But our most challenging decisions often involve letting go: shutting down a business that is no longer serving us, parting ways with a partner, or saying goodbye to a team member who just isn't a good fit.

It's hard to really grasp how many big decisions you have to make as a business owner (and how often you’ll need to make them!) before you take that leap. In this episode of The Business of Thinking Big, I talk about how we can get better at making those tough decisions — the things that we NEED to make a call on in order to move forward and take our businesses to the next level.

Press play to learn my best decision-making tips, with a few real-life examples of the tough decisions that I’ve had to make in my own businesses!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• How to identify the offers that are truly serving your business — and the offers that just aren’t working anymore
• How to recognize when it’s time to let go of a team member or partner
• How to know when the choice that you made was the right one for you and your business

Timestamps:‌ ‌

00:35 Intro

03:39 Closing my first business

06:33 Choosing between your revenue streams

11:04 Letting a team member or partner go

17:05 Team member call story

19:03 Take action & lead from kindness

21:58 Identifying your desired end result

23:37 Conclusion

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Learn with me: Mamapreneur Success Path - Free Audio Training

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

https://copymagic.agency

Setting goals is an important part of growing your business. Having clear, strategic, and realistic goals provides direction and motivation — but often we can struggle with being overly attached to our goals.

When we’re TOO attached to our goals and plans, we can cling tightly to them even when it would be better for us to pivot or shift. And if we fail to meet them, no matter the reason, this can leave us feeling miserable and discouraged. We need to learn how to emotionally detach in order to remain flexible, create better outcomes, and feel more successful!

In this episode of The Business of Thinking Big, I chat with Tiomi Gao, an award-winning Canadian photographer who specializes in contemporary beauty, family, and personal branding portrait experiences. Tiomi knows about shifting goals — before launching Blair Ann Studios, she was a respiratory therapist in the neo-natal ICU!

During this conversation, we explore Tiomi’s journey from healthcare to photography, the importance of being open to change and unexpected possibilities, and what it really means to scale a service-based business.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• How Tiomi narrowed in on wasn’t working in her business, so she could begin to scale further without burning out
• How to recognize when you’re being driven by forcing energy (and how to shift into exploring energy)
• How to stop feeding your frustration about failed goals — and cultivate gratitude and patience on your journey

Guest bio: Tiomi Gao is an award-winning Canadian photographer and the owner and creative mind behind Blair Ann Studios, which is located in Mississauga, Ontario. She believes in the power of the legacy of your photographs.

Timestamps:‌

00:34 Meet Tiomi Gao

02:31 Tiomi’s journey

07:03 Finding A-Players & MamaCon

09:32 What wasn’t working

12:13 Being open and strategic when shifting

15:34 Cookie example & the inner child

19:20 Becoming more mindful & honest

24:39 Forcing v. exploring energy

31:13 Ego, detachment & abundance

34:45 Using emotion as a guide

40:43 Cultivating & recognizing joy

46:56 Conclusion

Links mentioned:‌

Tiomi Gao

https://blairannstudios.com

Instagram: @blairannstudios

A-Players Rapid Impact Business Coaching Experience

https://www.mamasandco.com/groupcoaching

MamaCon

https://www.mamasandco.com/mamacon

—

Learn with me: Mamapreneur Success Path - Free Audio Training

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

https://copymagic.agency