Episode 34 - Master the Market Use Stats to WIN Every Deal with Special Guest Conrad Zurini

"Stop Guessing. Start Knowing: Why Stats Make You the Smartest Agent in the Room."

✨ Episode 34 of The Business of Real Estate (TBORE) dives deep into:

In Episode 34 of The Business of Real Estate, Lynn Hoffmann and Eric Johnson welcome back RE/MAX Escarpment's own "Stat King" Conrad Zurini to break down how market stats, price per square foot, absorption rates, and HPI can give REALTORS® the ultimate edge.

Learn how to remove emotion from pricing, become the local market expert, and master your CMAs with data that speaks louder than guesses.

Whether you're dealing with buyers who’ve been watching the market for 24 months or sellers emotionally attached to last year’s prices, this episode teaches you how to lead with facts and win with confidence.

💼 Understand why month-over-month trends matter more than year-over-year

🏡 Learn to navigate neighbourhood-specific pricing variances

📉 Discover how market share, DOM, and listing behaviour tell the full story

📍Position yourself as the go-to REALTOR® in your local market

📌 What You’ll Learn:

• Why price per square foot is the ultimate pricing equalizer
• How to use months of inventory & absorption rate to set expectations
• The power of hyperlocal data vs. broad averages
• The value of tracking showings per sale and online traffic
• How to create strategic pricing plans with sellers
• How the market has shifted post-2022—and why your strategy must too
• Tips to become the market authority clients trust and competitors respect

#RealEstateStats #CMAtools #PricePerSquareFoot #REALTORTraining #RealEstatePodcast #MarketAuthority #HomePriceIndex #RealEstateData #REMAXEscarpment #SellerStrategy #RealEstateMarketing #LocalExpert #KnowYourNumbers #AbsorptionRate #MonthOverMonth #ListingSuccess

✨ Episode 33 of The Business of Real Estate (TBORE) dives deep into:

Before you hand over keys or ink a deal, make sure you're protected. In this episode, Lynn Hoffman and Eric Johnson share real-world horror stories, hard-learned lessons, and essential systems that every real estate agent must implement to avoid getting blindsided.

🎓 What You’ll Learn:

 How to qualify clients early and avoid wasted time

 The power of Buyer Representation Agreements

 Key financial and legal red flags to watch for

 How to build a strong intake process and client trust

 Best practices for leases, ownership, and contract pitfalls

 The psychology of setting boundaries and protecting your business

#RealEstatePodcast #TBORE #REMAXPros #RealEstateTips #BuyerBeware #RealEstateTraining #BuyerRepAgreement #PreApprovalMatters #DueDiligence #LeaseToOwn #RealEstateAgentLife #HomeBuyingTips #RealEstateSystems #ProtectYourCommission #REAgentSuccess #RealEstateHorrorStories #AskTheRightQuestions #ClientQualification #REMAXAgents #ListingAgentLife

🎙️ TBORE Episode 32: What’s Your Plan?

📌 In this episode of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson tackle a crucial question every agent should be able to answer: "What's your listing plan?"

With new legislation affecting listing agreements—especially in Ontario—agents must now clearly outline and follow through on their marketing commitments.

Lynn and Eric dive into how a well-structured, client-focused listing presentation sets the tone for expectations, builds trust, and ultimately, wins listings.

You’ll learn:

✅ What must be included in your Schedule A

✅ Why referrals aren't an excuse to skip your presentation

✅ How to manage expectations and avoid awkward surprises

✅ The importance of tailoring your approach to client personalities

✅ Why preparation and having “bullets in your gun” makes all the difference

✅ How to overcome objections with confidence

Whether you're a new agent or a seasoned pro, this episode will help sharpen your skills and strengthen your value proposition.

👉 Don’t forget to like, comment, and subscribe for more insights from Lynn and Eric!

#RealEstate #RealEstatePodcast #ListingPresentation #TBORE #AgentTips #ClientExperience #RealEstateMarketing

🎙️ TBORE Episode 31: STOP saying "I'm a Realtor"... say THIS instead 🚀

Are you still introducing yourself as “just a realtor”? In this powerful episode of The Business of Real Estate (TBORE) podcast, hosts Lynn Hoffmann and Eric Johnson break down why your elevator pitch matters more than ever—and how to craft one that sets you apart from the sea of agents in the industry. Learn how to create a pitch that showcases:

✅ Who you are

✅ What you do

✅ Who you help

✅ And why YOU are the trusted guide your clients need

Discover 4-step and 5-step frameworks, storytelling tips, and how to make your pitch feel authentic, not rehearsed. Whether you're networking, listing, or chatting at Starbucks, your first impression is your pitch. Make it count. 💼✨ 📌

Don’t forget to LIKE, COMMENT, and SUBSCRIBE for weekly insights into the business side of real estate. 🎧 Listen now and learn how to turn small talk into serious opportunities!

🎙️ Mastering Luxury Real Estate | How to Break Into the High-End Market 🏡✨

In this episode of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson sit down with luxury real estate expert Peter Philip Papazach. Discover how to break into the luxury real estate market, stand out as a specialist, and serve affluent clients with confidence and excellence. Learn the secrets to luxury branding, niche specialization, mastering high-end property knowledge, and delivering a world-class client experience. Perfect for agents looking to elevate their career in luxury residential real estate! 💼🏠 🔑

Topics Covered:

✅ How to become a luxury market expert

✅ The power of neighbourhood and product knowledge

✅ Selling high-end homes with confidence

✅ Branding for the luxury market

✅ Client service strategies that win referrals Subscribe now for more real estate coaching, agent tips, and expert insights!

#LuxuryRealEstate #RealEstatePodcast #TheBusinessOfRealEstate #LuxuryAgent #HighEndRealEstate #RealEstateBranding #LuxuryListing #RealEstateMindset #LuxuryHomes #AgentTraining #RealEstateCoaching #PeterPhilipPapazach #LynnHoffmann #EricJohnson #MississaugaRealEstate #TorontoLuxuryHomes #OakvilleLuxuryRealEstate

Are you considering getting into industrial or commercial real estate? 🏗️

In this episode of The Business of Real Estate podcast, we break down the critical and often misunderstood Phase 1, Phase 2, and Phase 3 environmental assessments that can make or break a deal! 🛑

Learn why these phases are essential when working with industrial properties, and how environmental risks, contamination, and remediation could cost millions. Join hosts Lynn Hoffman and Eric Johnson as they sit down with Frank Salvatore, a leading expert in industrial commercial real estate, to uncover the hidden pitfalls and challenges agents and investors face when navigating this complex space. From environmental due diligence to industrial real estate investing tips, this episode is packed with valuable insights for agents, brokers, and anyone interested in the world of commercial transactions.

🔥 Topics Covered:

✔️ What are Phase 1, Phase 2, and Phase 3 environmental assessments?

✔️ How environmental risks impact industrial real estate deals

✔️ Why due diligence is critical in commercial transactions

✔️ Real-world examples of deals that faced major environmental hurdles

✔️ How to succeed in the industrial real estate market

👉 Whether you're a new agent, seasoned investor, or curious about how to break into commercial real estate, this episode is a must-watch!

🔔 Don’t forget to like, comment, and subscribe for more insider tips on real estate investing, industrial property deals, and commercial real estate trends!

#CommercialRealEstate #IndustrialRealEstate #EnvironmentalAssessment #RealEstateInvesting #Phase1Phase2Phase3 #DueDiligence #RealEstatePodcast #TheBusinessOfRealEstate #REMAX #IndustrialTransactions #CommercialBroker

🚀 Struggling to Find New Clients? Here’s How to Fix That! 🚀

In this episode of The Business of Real Estate Podcast, hosts Lynn Hoffmann and Erik Johnson dive deep into real estate lead generation, client retention, and how to build a referral-based real estate business without spending a fortune on marketing.

✅ Key Topics Covered:

🔹 How to use real estate database marketing to stay top of mind with clients

🔹 The power of handwritten notes for real estate agents and why they work

🔹 The best follow-up techniques for real estate agents that turn leads into clients

🔹 Why you should stop buying leads and start leveraging your sphere of influence

🔹 How AI tools for real estate agents and CRMs can help you work smarter, not harder

🔹 Real estate phone scripts & cold calling tips to start more conversations

🔹 The #1 real estate prospecting strategy to increase referrals and boost sales

🔹 How to generate real estate leads without cold calling

🔹 The secret to effective real estate networking and winning more clients

🔹 Why documenting client interactions can protect your business

👥 Who is this for?

New and experienced real estate agents looking to grow their business Agents struggling with follow-ups, referrals, and lead generation

Anyone who wants to build long-term client relationships and stop chasing cold leads

💡 Resources Mentioned:

📌 Best CRM for real estate agents – How to use it for better follow-ups

📌 Real estate sales techniques that work in any market

📌 Tools to help you stay in touch with past clients and generate more referrals

🔥 Want to Grow Your Real Estate Business? Hit SUBSCRIBE & Turn on Notifications!

🔥 📩 Let’s Connect!

👉 Drop a comment below: What’s your biggest struggle with real estate prospecting?

#RealEstateLeadGeneration #RealEstateReferrals #RealEstateCRM #RealEstateMarketing #ColdCallingTips #RealEstateNetworking #ClientRetention #LeadFollowUp #HandwrittenNotes #RealEstateBusinessGrowth

“To Admin or Not to Admin?”

In Episode 26 of The Business of Real Estate Podcast, Lynnn Hoffman and Eric Johnson tackle the critical question: "To Admin or Not to Admin?" They explore how hiring an administrative assistant can help agents focus on income-generating activities instead of being bogged down by non-revenue tasks.

The discussion emphasizes the importance of recognizing when to bring in an admin—often around 30-36 transactions per year—and understanding the value of delegating tasks that agents may not excel at or enjoy. Lynn and Eric highlight the need for a clear plan, including defining the admin's role, creating a structured onboarding process, and ensuring alignment of expectations through contracts and reviews.

They also address common challenges, such as agents’ hesitation to relinquish control and the financial responsibility of hiring an admin. Practical solutions include starting part-time, using tools like energy audits to identify tasks to delegate, and utilizing personality assessments like DISC or Kolbe to ensure a strong working relationship.

Ultimately, the hosts stress that a skilled admin can free up valuable time, enabling agents to grow their business while providing a better work-life balance. The episode underscores the idea that investing in the right support can elevate an agent’s career and set them apart from competitors.