⏱️ Timestamps – Don’t Miss These Key Moments:

0:45 – Why agents are turning down listing appointments

2:54 – What to do when clients demand an unrealistic price

4:30 – The hidden emotional toll of overpriced listings

5:11 – “Your Home Sold Guaranteed” strategies explained

8:03 – Time vs. money: The #1 question every agent must ask

9:37 – How to promote the lifestyle of a home (not just features)

12:11 – The weekly call that can save your client relationships

17:12 – The secrets to making a house show-ready (cheap fixes!)

26:00 – Why networking with other agents is your secret weapon

33:03 – The budgeting mistake that’s bankrupting realtors

🎙️ Welcome to another episode of The Business of Real Estate Podcast with Lynn Hoffmann and Eric Johnson. In today’s episode, we dive deep into one of the toughest challenges facing realtors right now: carrying listings in a buyer’s market. If you’re a real estate agent struggling with unsold listings, unrealistic sellers, or skyrocketing staging costs, this episode is packed with strategies you can use today.

✅ What you’ll learn in this episode:

How to handle grossly overpriced listings without losing your sanity

Why some homes sit on the market for months—and how to fix it

Low-cost tips to make your listings show like model homes

How to structure contracts to protect your time and money

The key mindset shift that separates top agents from burned-out agents

Why networking and agent-to-agent relationships sell more homes than open houses ever will

The truth about pricing psychology and the “race to the bottom” trap

This episode is a must-listen for any agent who wants to win more listings, close faster, and survive the stress of today’s shifting real estate market. 💡 Whether you’re a new realtor or a seasoned pro, these insights will help you protect your business, your budget, and your mental health while still delivering for your clients. 👉 Don’t forget to like, subscribe, and comment below with your biggest takeaway. Which strategy are you going to try first?

#realestate #realtortips #buyersmarket #realestateagent #realestatepodcast #listings #realestatecoaching #stagingtips

In this episode of The Business of Real Estate podcast, hosts Lynn Hoffmann and Eric Johnson sit down with Madelyn Townes, a rising star in real estate who has built a powerful personal brand through TikTok and Instagram. Madelyn shares her journey from traditional lead generation to becoming a social media powerhouse, attracting clients with authenticity, consistency, and valuable content.

If you’re a real estate professional looking to harness social media marketing, grow your personal brand, and understand what it takes to connect with today’s digital-savvy clients, this conversation is packed with insights you don’t want to miss.

We cover everything from TikTok strategy for real estate agents to authentic content creation, navigating negativity online, and how to make social media your ultimate lead-generation tool.

👉 Don’t forget to like, comment, and subscribe for more real estate business insights!

What You’ll Learn in This Episode:

· How Madelyn grew her real estate business using TikTok

· Why authenticity beats perfection in social media

· Strategies for consistent content creation without burnout

· The role of mindset in overcoming self-doubt

· Tools and tactics for editing and posting content efficiently