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The Business of Marketing

De: Advertising Week
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  • Resumen

  • Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.
    Copyright © 2024 Demand Exchange and Advertising Week
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Episodios
  • Vitaly Pecherskiy, CEO, StackAdapt

    Vitaly Pecherskiy, CEO, StackAdapt
    Jun 17 2024
    Vitaly Pecherskiy, Co-founder and COO of StackAdapt explains how they are revolutionizing programmatic advertising with innovative solutions and data-driven strategies. Vitaly shares insights on the evolution of the ad tech industry, the impact of AI, and the importance of creativity in B2B marketing. Learn how StackAdapt is helping brands and agencies navigate the complexities of […]
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  • John Watton, Tech Marketer & Fractional CMO

    John Watton, Tech Marketer & Fractional CMO
    Jun 17 2024
    John Watton, Chief Marketing Officer, has a rich background at companies like Adobe, Oracle, and Microsoft. He shares his expert insights on the latest marketing trends, the integration of AI, and how data-driven strategies are reshaping the industry. This podcast is a treasure trove of knowledge for marketers eager to stay ahead in the dynamic […]
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    Menos de 1 minuto
  • Maria Scheglakova, Marketing Director EMEA, Pubmatic

    Maria Scheglakova, Marketing Director EMEA, Pubmatic
    Jun 17 2024
    Maria Scheglakova discusses how PubMatic is helping shape the future of digital advertising through innovative media trading solutions. She shares her journey from B2C to B2B marketing, why storytelling is the secret sauce, and the integration of sustainability in marketing strategies. Learn how PubMatic leverages AI and technology to create meaningful customer engagement and drive […]
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Gestión Marketing Economía
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