In this episode of the podcast, David delves into the intriguing topic of football fan consumption, drawing on insights from their university studies and recent reports from the European Clubs Association. The discussion categorises modern football fans into six distinct groups based on their engagement levels, from casual followers to die-hard loyalists.

KEY TAKEAWAYS

• Diverse Fan Categories: The European Clubs Association identifies six distinct categories of football fans based on their engagement levels, ranging from "FOMO followers" who seek social currency to "club loyalists" who are deeply emotionally invested in their teams.

• Content as a Revenue Stream: Football clubs are increasingly viewing themselves as content providers, investing in behind-the-scenes content, documentaries, and social media to engage fans and monetise their loyalty. Engaged fans are found to spend six times more than casual fans.

• Digital Engagement Strategies: Younger fans prefer platforms like YouTube and Instagram for content consumption, while older fans lean towards traditional live TV.

• Local vs. Global Fan Tension: There is a growing tension between local fans and international supporters, with many local fans feeling that clubs prioritise global branding over their interests.

• Changing Match Day Experience: The match day experience is evolving, with clubs enhancing pre-game entertainment and in-stadium technology to boost engagement.

BEST MOMENTS

"Modern fans think differently about football just as they think differently about other aspects of society and entertainment."

"Engaged fans spend six times more than casual fans."

"Clubs are trying to create kits that are stylistic... it's not just you're going to wear a Manchester City or Manchester United shirt at the ground, but also it's nice enough to wear as part of your normal fit."

"68% of Premier League fans believe that clubs prioritise global branding over locals to supporters."

"We need to think about how can we keep them in the loop, keep them involved, whilst making sure that match days are still operationally and financially attractive."

OUR SOCIAL MEDIA LINKS:

Instagram: https://www.instagram.com/thebusinessoffootballpodcast/

Tik Tok : https://www.tiktok.com/@businessoffootball

HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of David delves into the transformative impact of artificial intelligence (AI) on the football industry. With insights drawn from previous discussions and current trends, the episode explores how AI is revolutionising various aspects of football, including player recruitment, financial management, and fan engagement. David shares personal experiences with AI tools, highlighting their efficiency in content creation and graphic design.

KEY TAKEAWAYS:

• AI's Growing Role in Football: The football industry is increasingly integrating AI technologies for various applications, including player recruitment, financial management, and fan engagement.

• Enhanced Fan Engagement: AI is being utilised to personalise fan experiences, with clubs like Manchester City using AI-powered platforms to tailor content based on fan behaviour and preferences, leading to higher engagement rates.

• Automation in Scouting and Recruitment: AI tools are being developed for scouting automation and predictive modelling in talent identification, which could lead to a future where a significant portion of scouting is automated.

• Financial Compliance and Risk Management: Clubs are leveraging AI to simulate budgeting scenarios and assess financial risks, helping them comply with regulations like Financial Fair Play (FFP) as financial scrutiny increases.

• Innovative Use Cases in Matchday Experience: AI is enhancing the matchday experience through real-time statistics, interactive features, and even automated services like robot-powered bars.

BEST MOMENTS

"AI is so incredibly powerful in society, and it's only going to get stronger... we have to figure out how we fit around AI."

"Clubs are using AI tools already to actually simulate budgeting scenarios, assessing financial risks and ensuring compliance with regulations like FFP."

"Personalized experiences lead to an 80% higher fan engagement compared to just generic messaging."

"Chatbots can handle up to 80% of fan queries without any form of human intervention."

"Clubs that use AI enhanced loyalty systems see a 22% higher repeat engagement per fan per season."

OUR SOCIAL MEDIA LINKS:

Instagram: https://www.instagram.com/thebusinessoffootballpodcast/

Tik Tok : https://www.tiktok.com/@businessoffootball

HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, David reflects on the intersection of passion and career in the football industry, emphasizing the unique emotional engagement that sets football apart from other businesses. Drawing on examples of C-level executives who transitioned from non-sports industries into football, such as Ivan Gazidis and Christian Perslow, the discussion highlights how their fresh perspectives and understanding of the sport's emotional weight have shaped their leadership.

KEY TAKEAWAYS

• Passion vs. Career in Football: There is a delicate balance between pursuing a passion for football and establishing a career in the industry. While passion is essential, it is not the sole factor in achieving success.

• Emotional Engagement: Football is characterized by its emotional nature, which sets it apart from other industries. Executives transitioning into football often highlight the importance of emotional engagement in their roles.

• Diverse Backgrounds of Executives: A significant percentage of top-tier European football club executives come from non-sports industries, such as finance and consulting.

• Impact of Decisions: Decisions made within football clubs have far-reaching consequences, affecting millions of fans. Understanding the emotional stakes involved can help industry professionals navigate the challenges and scrutiny that come with their roles.

• Staying Connected to the Game: Many individuals in football, such as coaches and analysts, seek roles that allow them to remain actively involved in the game.

BEST MOMENTS

"Football is about emotion and that's what makes it different from any other business."

"Football clubs are emotional institutions, not just businesses."

"You can't just put football fans into that category... it's not fair to do that."

"Football is not just a business, it's a passion."

"The emotional engagement side of it is so, so different."

OUR SOCIAL MEDIA LINKS:

Instagram: https://www.instagram.com/thebusinessoffootballpodcast/

Tik Tok : https://www.tiktok.com/@businessoffootball

HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/