Exploring the Evolution of Football Fandom: From Local Loyalists to Global Consumers

In this episode of the podcast, David delves into the intriguing topic of football fan consumption, drawing on insights from their university studies and recent reports from the European Clubs Association. The discussion categorises modern football fans into six distinct groups based on their engagement levels, from casual followers to die-hard loyalists.

KEY TAKEAWAYS

• Diverse Fan Categories: The European Clubs Association identifies six distinct categories of football fans based on their engagement levels, ranging from "FOMO followers" who seek social currency to "club loyalists" who are deeply emotionally invested in their teams.

• Content as a Revenue Stream: Football clubs are increasingly viewing themselves as content providers, investing in behind-the-scenes content, documentaries, and social media to engage fans and monetise their loyalty. Engaged fans are found to spend six times more than casual fans.

• Digital Engagement Strategies: Younger fans prefer platforms like YouTube and Instagram for content consumption, while older fans lean towards traditional live TV.

• Local vs. Global Fan Tension: There is a growing tension between local fans and international supporters, with many local fans feeling that clubs prioritise global branding over their interests.

• Changing Match Day Experience: The match day experience is evolving, with clubs enhancing pre-game entertainment and in-stadium technology to boost engagement.

BEST MOMENTS

"Modern fans think differently about football just as they think differently about other aspects of society and entertainment."

"Engaged fans spend six times more than casual fans."

"Clubs are trying to create kits that are stylistic... it's not just you're going to wear a Manchester City or Manchester United shirt at the ground, but also it's nice enough to wear as part of your normal fit."

"68% of Premier League fans believe that clubs prioritise global branding over locals to supporters."

"We need to think about how can we keep them in the loop, keep them involved, whilst making sure that match days are still operationally and financially attractive."

OUR SOCIAL MEDIA LINKS:

Instagram: https://www.instagram.com/thebusinessoffootballpodcast/

Tik Tok : https://www.tiktok.com/@businessoffootball

HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/